Seriously? I was watching a movie the other evening — and the images and takes and cuts and editing were all excellent, but the experience was ruined. Why? Too much camera movement. Since the days of MTV, a lot of people have been lead to believe hand-held movement is cool. A little bit goes a long way. Mostly, if there’s too much — it’s just in poor taste, and distracts from the message of the movie. Vidiographers : try the Smoothie and get RID of all that annoying camera movement!
The introduction of Steadicam in 1976 revolutionized the world of film and video. Over the past three decades, Steadicam has been an invaluable, dynamic production tool in the industry. New generations of Steadicam camera stabilizing systems have been comprehensively redesigned to unleash endless creative possibilities. When purchasing a Steadicam Smoothee, users can now enjoy two mounts for the price of one. The new bonus pack features a mount for iPhone 5/5s and a mount for GoPro HERO cameras – a $24.95 USD bonus value, offering even more stability for no extra cost.
Smoothee, which is featured in the new Apple “Powerful” commercial, supports a variety of Apple models, including iPhone 3s/4/4s/5/5s and iPod touch, as well as GoPro models HERO, 2, 3 and 3+. Based on the same technology as the big $60,000 rigs used in Hollywood, Smoothee allows the incredible capturing of video and still images without the shakes normally associated with hand-held video shot on the go, right out of the box, the very first time.
Steve Tiffen, President and CEO, of The Tiffen Company says :
Steadicam has a long and rich history with cinematographers all over the world. Thanks to extensive research and development and a dedication to creating the world’s greatest images, the capabilities that have made Steadicam a de-facto standard on film sets, studio productions and live events are now available for devices like Apple iPhone and GoPro … Steadicam Smoothee appeals to everyone, from skateboarders filming heart-stopping moves to iPhoneographers capturing an unexpected city adventure. We have even had the honor of having Steadicam Smoothee shown in Apple’s new ‘Powerful’ commercial.
Steadicam has a long and rich history with cinematographers all over the world. Thanks to extensive research and development and a dedication to creating the world’s greatest images, the capabilities that have made Steadicam a de-facto standard on film sets, studio productions and live events are now available for devices like Apple iPhone and GoPro … Steadicam Smoothee appeals to everyone, from skateboarders filming heart-stopping moves to iPhoneographers capturing an unexpected city adventure. We have even had the honor of having Steadicam Smoothee shown in Apple’s new ‘Powerful’ commercial. 
Developed by Steadicam, the leader in camera stabilization, the patented Smoothee lets users “fly” through their video capture moments – up and down steps, indoors and outside, through crowds – almost anywhere, with precise, elegant control and ease. Designed for all skill levels from novice to expert, the ‘out-of-the-box’ Smoothee system requires little set-up. Smoothee’s new bonus pack gives the celebrated camera stabilizer added versatility, helping to capture your most prized moments without the fear of a blurry shot.
Steadicam Smoothee Compatibility Options and Pricing: The lightweight, agile and easy-to-use Steadicam Smoothee features an innovative, patented design built around a durable mono-frame metal structure. The handheld stabilizing solution ships with an easy-to-use interchangeable mount for expanded camera capture options. The Smoothee can also be used with an iPhone 3Gs/4/4s/5/5s, iPod touch and GoPro HERO, 2, 3 and 3+. Steadicam Smoothee, with its bonus pack, retails for 149.00 USD. For more information including where to purchase, please visit the Steadicam Smoothee page.
Category: video
The Tiffen Company: Steadicam Smoothee Apple’s “Powerful” Video Featuring Steadicam Smoothee lots of powerful stuff we didn’t tell you about earlier
Hauppauge, New York – Tiffen has been a leading manufacturer of photographic filters, lens accessories, software, and camera accessories for the consumer/professional imaging and the motion picture and broadcast television industries for 75 years. The company has a rich history of innovative product design, superior optical consistency, and unparalleled quality. Tiffen has been recognized for its product and engineering excellence, earning a Technical Achievement Award and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, as well as multiple Emmy Awards. Today, the company offers a wide range of products and continues to enhance its reputation as a leading imaging accessory manufacturer through aggressive growth in the image-making accessory industry. All Material and Software (C) Copyright 2014 Tiffen. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.