Here we are in September, the opening of the biggest marketing season of the year, and if you haven’t done your homework, then you’re in trouble! You should already be working on your Valentine’s promotions!
[*] Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR
[*] Which Marketing Channel Gives You the Most Bang for Your Click?
[*] Learn Why Direct Mail Is A Smart Choice For Any Business
[*] Fix These 5 Email Marketing Missteps Right Now
[*] Don’t maintain your reputation; build it
[*] Marketing with postcards — Parts 1 and 2
… and more
Here we are in September, the opening of the biggest marketing season of the year, and if you haven’t done your homework, then you’re in trouble! You should already be working on your Valentine’s promotions!
[*] Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR
[*] Which Marketing Channel Gives You the Most Bang for Your Click?
[*] Learn Why Direct Mail Is A Smart Choice For Any Business
[*] Fix These 5 Email Marketing Missteps Right Now
[*] Don’t maintain your reputation; build it
[*] Marketing with postcards — Parts 1 and 2
… and more
Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click
Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR
It’s yet another sign that we’re well into the age of big data: Facebook is planning a mobile-ad network enabling the social network to harness its data about users to help brands target ads on other services, according to Re/Code.
The network, which has been in the works for years, will launch at Facebook’s F8 conference at the end of the month
Full story : recode.net
Learn Why Direct Mail Is A Smart Choice For Any Business
While it seems like both technology and business publications are constantly writing about the latest social media trends, direct mail isn’t a topic that’s known for making headlines. However, just because the press isn’t infatuated with direct mail doesn’t mean it’s not a valid marketing option. On the contrary, it’s a tried-and-true marketing tool that still works quite well.
Just how well does direct mail work? Full story : Tom Chu, business2community.com
Marketing with postcards — Parts 1 and 2
Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn’t the priority for their short format.
In a previous article about marketing with postcards, they are cheap, easy, hard-working marketing tools. Here are a few great benefits PART 1 Full story : Jeffrey Dobkin
Don’t maintain your reputation; build it
The word “maintain” is simply too passive. It downplays the importance of reputation, which is one word that can change everything. Reputation is not something that needs “maintaining.” It must be nurtured, enlivened, groomed. It’s something that needs constant work.
You are your reputation. Everything you do, every piece of work you turn in, every interaction you have ties directly to what people think about you. Full story : Jess Ostroff — www.prdaily.com
Fix These 5 Email Marketing Missteps Right Now
The email marketing train is a constant and fast-moving one. It is hard to get off at the high speed and seemingly even harder to slow it down and take in the view. Many email marketers find it very hard to change less-than-successful practices or gain momentum on new techniques and strategies. However, there is hope!
Email marketers share many ailments, but the remedies may not be as painful as one would expect. Full story : mashable.com
Which Marketing Channel Gives You the Most Bang for Your Click?
Consider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return? The following infographic by Conductor highlights which channel (among social, organic search, email, and PPC) gets the most visitors, results in the most customers, and gives you the most bang for your click.
Full story : marketingprofs.com
More: Media and Marketing Updates
Good day, everybody . . . and thanks for reading
Editor/Publisher : DTG Magazine
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Published online since 1988
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