As we noted last week, the spring ramp-up is upon us and if you’re not already launching your summer campaigns, you’d better get hopping. Watching gas and fuel prices, we can probably expect a huge increast in travel this year, so keep an eye on the opportunities of hooking into the travel trends!
- Experience Marketing: How to Build a Customer-Centric Marketing Machine
- How Internet Marketing Will Affect Various Industries in 2015
- 15 Ways to Increase the Click-Through Rate on Your Tweets
- Why you must consider mobile in your email marketing
- Communication — the next big evolution in marketing
- 5 pitching sins PR pros should purge
- . . . and more
As we noted last week, the spring ramp-up is upon us and if you’re not already launching your summer campaigns, you’d better get hopping. Watching gas and fuel prices, we can probably expect a huge increast in travel this year, so keep an eye on the opportunities of hooking into the travel trends!
- Experience Marketing: How to Build a Customer-Centric Marketing Machine
- How Internet Marketing Will Affect Various Industries in 2015
- 15 Ways to Increase the Click-Through Rate on Your Tweets
- Why you must consider mobile in your email marketing
- Communication — the next big evolution in marketing
- 5 pitching sins PR pros should purge
- . . . and more
Beware, most of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click
15 Ways to Increase the Click-Through Rate on Your Tweets
Figuring out how to attract more people that like what you are posting is one of the most important aspects of being successful on Twitter.
While a higher click-through rate is certainly not the only thing to be good at on Twitter, it can be a great basis of success. So without further ado, here are 15 of the best tips out there to guarantee a higher click rate.
Full story : Association Media and Publishing
Why you must consider mobile in your email marketing
Mobile matters. Want proof? Check out these stats:
8 percent of users report reading email on mobile devices (HubSpot). Nearly half of emails are opened on smartphones and tablets — a 500 percent increase in four years (Litmus). Thirty-seven percent of consumers are more likely to purchase on a mobile-optimized site (ExactTarget, 2014 Mobile Behavior Report). Full story : Business 2 Community
How Internet Marketing Will Affect Various Industries in 2015
January 1st always comes with some changes, and this year is no different.
As the face of the internet landscape continues to change, so will the marketing practices regarding SEO, paid advertising, organic search, content marketing, social media interactions, and more. Regardless of the industry, the adoption and use of the Internet to provide information, increase brand awareness, and drive sales is going to increase. Full story : www.forbes.com
Experience Marketing: How to Build a Customer-Centric Marketing Machine
“One machine can do the work of 50 ordinary men,” Elbert Hubbard said. A similar analogy can be made about experience marketing: You are, in effect, building a customer-centric marketing machine that will multiply the results of your efforts.
But what ingredients will enable you to make a measurable contribution to sales while optimizing your marketing spend? Full story : www.marketingprofs.com
5 pitching sins PR pros should purge
PR pros are continually working on the art of the pitch and making sure their stories and ideas arrive with a perfect delivery each time.
It’s just as important to learn what not to do when building a pitching strategy. Journalists have been open about what bugs them, but it’s time to clear the air again. PR pros, these five pitching sins are doing you no favors. Full story : Ragan’s PR Daily
Communication — the next big evolution in marketing
Digital influence and the science of marketing ROI contributor Daniel Newman writes: Being technology driven — both as people and as marketers — we spend an inordinate amount of time focused on how to automate and scale our marketing efforts.
As marketers we also need to realize that we are gradually moving away from push-based marketing, and gravitating towards communicating with customers on a more personalized and a 1-to-1 ratio basis, through multiple channels and the devices our customers use. Full story : Forbes
More: Media and Marketing Updates
And that wraps it for another edition of Marketing Update from DTG
Don’t forget … we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!
Good day, everybody . . . and, thanks for reading
Editor/Publisher : DTG Magazine
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Published online since 1988
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