Vintage lovers get yet another chance to get choice reference material, plus nostalgia

If you are into retro art, or just the Christmas nostalgia…

you’re going to love this SEARS Christmas Book. As children, boomers just couldn’t wait for the arrival of the Sears gift catalog.

In most American homes this book marked the start of the holiday season during the mid-twentieth century.

This facsimile of the Sears, Roebuck and Co.’s 1945 Christmas edition offers a nostalgic look back at consumer goods of the era, from dolls and toy trains to housewares, clothing, furniture, candy, and a selection of gifts for the men and women just coming home from fighting in World War II. Also reproduced here is an insightful and spiritual poem, “Christmas Peace,” which the Sears marketing director included in the original mailing to commemorate the end of the war.