Product photography has become increasingly more important nowadays, and it is crucial that you showcase your businesses’ products in the best light in order to attract buyers. While it would be nice to be able to pay a skilled professional photographer to snap the photos that you need, that may not be in your budget – so do it yourself with these tips to help . . .
Product photography has become increasingly more important nowadays, and it is crucial that you showcase your businesses’ products in the best light in order to attract buyers. While it would be nice to be able to pay a skilled professional photographer to snap the photos that you need, that may not be in your budget – in which case you’ll have to make do on your own.
Make no mistake, snapping impressive product photos for a business isn’t easy – and it does require experience. That being said there are a few tips in particular that can set you on the right path, and help you to immediately capture far more impressive photos:
Find good backgrounds to use for your photos
When you’re photographing a product you want your audience’s eyes to be drawn to it immediately – and the last thing you’d want is for the background to distract them. That is why you should try to find good backgrounds to use in your product photos, and could start with solid colors that are muted and don’t clash with the product.
If you want to up the ante you could try using basic patterns with lines that accentuate your products, or set up an ‘infinity cove’ to create a seamless-looking background.
Skip the filters and (most) effects
As much as filters and effects can make your photos look great, when it comes to product photography they aren’t really necessary. At the end of the day you’re trying to showcase your product in the best light, but at the same time you want it to be an accurate depiction – not one that is highly stylized.
It is worth noting that there are exceptions to this rule, such as using the bokeh effect to place the focus on the product while blurring out the background.
Experiment with the composition
In some cases you may want to capture standalone images of your products for a listing on an ecommerce website. On the other hand if you’re snapping product photos for marketing on social media or other platforms you may want to create a unique and attractive composition – and if so you should experiment.
Try to focus on adding elements that complement the product, and are connected to it in some way. Additionally you should use contrast to ensure your product is set apart from these other elements, and remains the center of attention.
As much as these tips can help you to snap more impressive product photos for your business, there is one other area you should look into: Photo editing. In particular you may want to try using Movavi photo editing software for mac, and see how it can help you to process, improve and polish your photos with a professional sheen.
The features of Movavi Photo Editor for Mac are diverse and you can use them to enhance the quality of your photos, edit its frame and composition, apply filters and effects, add captions, and much more. In short this photo editing software for Mac has everything you need to ensure your product photos look great.
Even if you have no prior experience editing photos, it won’t take you much time to learn how to use Movavi Photo Editor for Mac. Frankly it is so intuitive that if you give it a try now you should be able to improve any of your photos by leaps and bounds within the next few minutes.
Here’s a free download of
Movavi Photo Editor for Mac
And, … Thanks for reading
Abe Abbie