We have been following this issue since last November — and being one of the first sites to begin the cruisade against online advertising back in the 1990s, we’re delighted it’s finally getting some public notice. But the industry is fighting back. I posted this one yesterday on UGNN … Forbes, ad blockers and malware … another warning! Just because they’re a big name, doesn’t mean they have scruples. Here’s the rest of the news
We have been following this issue since last November — and being one of the first sites to begin the cruisade against online advertising back in the 1990s, we’re delighted it’s finally getting some public notice. But the industry is fighting back. I posted this one yesterday on UGNN … Forbes, ad blockers and malware … another warning! Just because they’re a big name, doesn’t mean they have scruples. Here’s the rest of the news :
- The Next Frontier of Digital Advertising: Neutralizing Ad Blocking Through Ad Quality
- Publishers Strike Back Against Ad Blockers By Refusing to Show Web Content
- Enforcement Policy Statement on Deceptively Formatted Advertisements
- Ad-blocking and fraud pose big questions for online advertising
- 3 media business trends to watch for in 2016
- FTC lays down rules for native advertising
- Debunking ad blocking’s big myths
Publishers Strike Back Against Ad Blockers By Refusing to Show Web Content
If a web site forces you to look at their ads, maybe you don’t need to visit that web site. With all the evils that can be dumped on your computer, is that article worth the risk?
In the effort to thwart users who block ads, publishers are trying an aggressive tactic: refusing to show Web content until users turn off their ad blockers. Forbes is leading the bandwagon by hiding content from some users of ad blocking services, Digiday reports. Ad block-wielding users who try to access Forbes’ content are presented with a polite-but-firm message to disable it
Full story : Krystal Overmyer – Skyword
Enforcement Policy Statement on Deceptively Formatted Advertisements
The Federal Trade Commission issues this enforcement policy statement regarding advertising and promotional messages integrated into and presented as non-commercial content.
1 The statement summarizes the principles underlying the Commission’s enforcement actions, advisory opinions, and other guidance over many decades addressing various forms of deceptively formatted advertising. Full story : The Federal Trade Commission (PDF : deceptiveenforcement.pdf)
FTC lays down rules for native advertising
Disclosure and transparency are of paramount importance when it comes to native advertising, and the FTC has warned that such a format must make itself known to readers. In a nutshell, “an ad shouldn’t convey that it’s anything other than an ad”.
To enable advertisers to keep themselves in line with FTC expectations regarding native advertising, an enforcement policy statement and business guidance document have been released. Full story : www.bizreport.com
The Next Frontier of Digital Advertising: Neutralizing Ad Blocking Through Ad Quality
Consumers’ tolerance for annoying, disruptive, irrelevant or offensive advertising is waning rapidly, buoyed by news articles covering the trend of ad blocking technologies. Digital advertising then, is at an inflection point where its future hinges on all players in the ecosystem, implementing and upholding higher standards for ad quality.
Of course this article is published in one of the most prolific spam sites, the Huffington Post! Irony? Full story : John Murphy, VP of Marketplace Quality at OpenX
3 media business trends to watch for in 2016
At first publishers and digital ad interests seemed in a fighting-back mood. But on further reflection that gave way to mea culpas. The industry had tolerated a set of bad practices in pursuit of monetization and needed to shoulder a good share of the blame.
In Europe, where rates of ad blocking approach to 40 to 45 percent, three times the U.S. rate, publishers declared a crisis. Ad blocking software, a working group of the WAN-IFRA newspaper association declared,” is severely jeopardizing the digital advertising ecosystem.” Full story : www.poynter.org
Debunking ad blocking’s big myths
Those on edge about the increasing popularity of ad blocking found a lot to worry about over the past few months.
The sharp rise in ad blocking adoption and Apple’s entry into the space are clear indications that the ad blocking problem hasn’t gone away and will only grow with time. But while the press and industry frenzy has unearthed some real concerns, it has also created — or failed to address — some big misconceptions about the technology. Full story : digiday.com
Ad-blocking and fraud pose big questions for online advertising
Is 2016 going to be the year when adblocking kills the £3bn UK digital display advertising market?
Paul Lee, head of tech, media and telecoms research at Deloitte says :
Adblocking is the thing I have been asked most about by clients, tech companies and even regulators . . . What is the risk for mobile especially? It does feel like a lot of money is at risk
Adblocking is the thing I have been asked most about by clients, tech companies and even regulators . . . What is the risk for mobile especially? It does feel like a lot of money is at risk 
Full story : Mark Sweney at the Guardian
You know your web page sucks when . . .
… something moves, blinks, jumps or makes noise. The hucksters will do anything to get your attention and wreck your experience … that’s when advertising becomes not okay.
Tune in next time for more . . . Ad Blockers Updates from DT&G
Again I caution — be careful what you click, and where you click. Sites these days expose you to all kinds of malware, phishing, stalking and predator links. Careful of those little popups in the text, (Usually with two green underlines) and be suspicious of any links, ads, or graphics that say “download” or “enter your zip code” or other intrusive information. Protect yourself at all times!
And, … Thanks for reading
Editor/Publisher : DTG Magazine
+FredShowker on Google+ or most social medias @Showker
Published online since 1988
Don’t forget … we encourage you to share your discoveries with other readers: Send an email to our editorial staff Contribute your own article Follow DTG on Facebook! PIN THIS with DTG on Pinterest Fred Showker, Design on pinterest
