When we first started the Fonts Fest some twenty-one years ago, we mainly concentrated on fonts. There were hardly any good free fonts. So we focused on bringing fonts to the design community. Today, there are fonts everywhere — so now we look at the creative side of using fonts and actually creating our own typography by hand.
When we first started the Fonts Fest some twenty-one years ago, we mainly concentrated on fonts. There were hardly any good free fonts. So we focused on bringing fonts to the design community. Today, there are fonts everywhere — so now we look at the creative side of using fonts and actually creating our own typography by hand. In today’s surf we visit the studios of three awesome type and lettering practitioners — from branding an ice cream company, to a hip-hop garment illustrator out of Miami and fifteen fancy free fonts ready to download!
Ice cream identity program shows how far good branding can go!
My:creative is a small design firm founded in 2010 by graphic designer Ewan Leckie. Their portfolio is extraordinary, as is their impressive list of clients. But this ice cream campaign really got our attention as an excellent example of where good design can go with an identity or branding program. My:creative teamed up with the “Stew’n’Drew” ice cream company to create a friendly and engaging brand that communicated their passion for quality ice cream. This was summed up by their now adopted motif, a classic ice cream bike, but with 2 seats! This reflected the partners friendship and sense of fun. Full story : This is MY:Creative for Stew & Drews’ Ice Cream Branding Here is the actual ice cream site!
Surf along with us — and please, share your findings with DTG readers! We’ll be back tomorrow and continue our 21st Annual Fall Fonts Festival Surf … stay tuned!