The title of today’s Marketing Update just about covers it all! Like the good, the bad and the ugly, we’ve got the myths, the hacks and the sins! The big cheese is a piece on Caitlyn (Bruce) Jenner that makes some pretty stiff statements. Are they true? You decide for yourself.
- 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
- Audience Research Needn’t Be Costly or Time Consuming
- Forget campaigns: Build your marketing stack
- How to Execute an SEO Content Marketing Plan
- The Seven Deadly Sins of Digital Marketing
- Making Personalized Email Marketing Easier
- 3 rebranding lessons from Caitlyn (Bruce) Jenner
The title of today’s Marketing Update just about covers it all! Like the good, the bad and the ugly, we’ve got the myths, the hacks and the sins! The big cheese is a piece on Caitlyn (Bruce) Jenner that makes some pretty stiff statements. Are they true? You decide for yourself.
- 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
- Audience Research Needn’t Be Costly or Time Consuming
- Forget campaigns: Build your marketing stack
- How to Execute an SEO Content Marketing Plan
- The Seven Deadly Sins of Digital Marketing
- Making Personalized Email Marketing Easier
- 3 rebranding lessons from Caitlyn (Bruce) Jenner
Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click
3 rebranding lessons from Caitlyn Jenner
You may not look at the Caitlyn Jenner situation and think of anything but a man transitioning into a woman. But even if you haven’t paid attention to the story, you’ve no doubt heard about it. It’s completely unavoidable. In fact, Bruce Jenner becoming Caitlyn Jenner will probably be the most viral story of 2015. As an added bonus, it serves as a unique template for successful rebranding. 
Full story : David Zaleski – media production manager – iMedia Communications
Forget campaigns: Build your marketing stack
Randall Craig gives marketing a new face with some interesting assertions — he writes :
Most marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions and social engagement. Underlying all of these activities, the marketer builds relationships.
But is there merit in growing marketing itself? Not the ad spend or departmental head count, but the number of simultaneous marketing initiatives that the organization can successfully run? Full story : Randall Craig – Multi Briefs
How to Execute an SEO Content Marketing Plan
Lots of people have an SEO content marketing plan, often by swiping one of the hundreds of frameworks or outlines from blogs and websites. Maybe you’ve even engaged an SEO company to do the research and analysis to tell you precisely what you need to do to get your website and content to rank.
Unfortunately, despite a good plan, most of you will fail. Full story : Kaleidico Digital Marketing
5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
In this ‘new’ article, Ryan Young writes :
Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?”
I’ll admit there have been times where I have thought to myself, “There is NOTHING else to create around this topic.” While the thought itself is real, the reality is that there’s always something that can be added.
Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?”
Full story : Ryan Young – www.komarketingassociates.com
Audience Research Needn’t Be Costly or Time Consuming
Peter McCarthy does a “Marketing Myths” thing with some very good information. This is a long piece on a nearly-spam-free web page. Peter writes :
This post is the first in a monthly series dedicated to replacing common book marketing myths with practical, field-tested strategies. But before I go any further, a disclaimer: I’m surely prone to my own misconceptions myself, many of which I doubt I can even identify that way. I’d like this column to start productive conversations among book marketers in the hope of learning from each other.
Full story : Peter McCarthy : co-founder of The Logical Marketing Agency
Making Personalized Email Marketing Easier
Predictive analytics improves email marketing results. That’s hard to dispute, but it’s not quite right. Relevant messaging and attractive offers improve email marketing results. Predictive analytics has the “potential” to help.
It’s only potential because there is so much involved in doing it right. Full story : Peter Moloney,
The Seven Deadly Sins of Digital Marketing
Nick Annetts writes
Marketers are still making basic faux pas when it comes to a digital strategy. Having started my digital career back in the bubble years of the late 1990s, I have seen, and sometimes been involved in, some pretty serious work-related digital sinnery.
As the saying goes “we live and learn”, and given the pace of digital change, we have to learn very quickly. However, here we are in 2015, and yet we still see some very avoidable mistakes:
1.Treating Digital as an Add On
2. Ignoring the Next Step
3. Live Chat is Dead!
4. Launching and Leaving
5. Not Doing Mobile and Tablet Optimization
6. Measuring Everything and Doing Nothing
7. Posting Pictures From Google: Fail Full story : Nick Annetts — Clickz dot com
More: Media and Marketing Updates
And that wraps it for another edition of Marketing Update from DTG
Don’t forget … we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!
Good day, everybody . . . and, thanks for reading
Editor/Publisher : DTG Magazine
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Published online since 1988
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