Last time we went on about marketing sources and action but today we’re zeroing in on content marketing and then working with analytics and looking at the real target of the marketing. Hang in there, it looks like it’s going to be a busy summer!
- Pitfalls and Profits of Using Rented Lists: The Devil is in the Details
- Measuring The True Value Of Audience Engagement Across Digital Media
- 3 Tips to Maximize the Synergy of Social Media and Content Marketing
- How analytics provide a dose of logic to your marketing decisions
- How to Approach Digital Marketing in 2015
- How Millennials Consume the News
Last time we went on about marketing sources and action but today we’re zeroing in on content marketing and then working with analytics and looking at the real target of the marketing. Hang in there, it looks like it’s going to be a busy summer!
- Pitfalls and Profits of Using Rented Lists: The Devil is in the Details
- Measuring The True Value Of Audience Engagement Across Digital Media
- 3 Tips to Maximize the Synergy of Social Media and Content Marketing
- How analytics provide a dose of logic to your marketing decisions
- How to Approach Digital Marketing in 2015
- How Millennials Consume the News
Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click
How Millennials Consume the News
When Brian Williams, undoubtedly one of the highest paid and visible members of the traditional media world, had to apologize for blatant lies on his broadcast, his announcement barely made a blip with the Millennial generation. How is this possible?
Millennials are not watching network news!
Full story : everything-pr.com
How to Approach Digital Marketing in 2015
With the shift in the search marketing (SEO) landscape over recent years away from heavy focuses on keyword optimisation, it is high time for all digital marketing functions to become key elements of an SEO strategy, and for other marketing (including offline) functions to also support growth in website traffic.
Is there less distinction nowadays between digital marketing functions? The following timeline highlights just how inclusive other elements of digital marketing have now become as part of SEO strategies. Full story : www.business2community.com
Measuring The True Value Of Audience Engagement Across Digital Media
The success of your digital marketing initiatives can be easily measured by engagement. The level of interaction created between your brand and your audience in the digital space can be very telling when it comes to the effectiveness of your marketing efforts. But, not all engagement is created equal and it’s important that you mind which types of engagement are most valuable to your brand.
Engagement is typically defined as a click, comment, share or even a hover — virtually any action that connects the user to your brand. For each online medium, the engagement tactics can vary dramatically, as can your expectations for ‘success.’ Generally knowing your options and how to best leverage the landscape can help to release your campaign with the greatest possible effectiveness while managing stakeholder expectations from start to finish. Full story : Laura Noll | business2community.com
Pitfalls and Profits of Using Rented Lists: The Devil is in the Details
Is using a rented list all that bad? What’s all the hype?
Those questions may have crossed your mind while searching for ways to expand your organization’s message to a greater audience. It’s an intriguing idea really, but honestly, it falls into the get-rich-quick schemes that are plastered across most marketing landscapes. And for those who keep their lists pristine and treat each member or subscriber as an ounce of gold, the thought of using a rented list is unfathomable. Full story : Association Media and Publishing
How analytics provide a dose of logic to your marketing decisions
As you try to drive more potential members and customers to your website, you can’t help but be nagged by questions such as: Are my efforts paying off, or is this a colossal waste? Happily, guesswork isn’t the only way to divine the answers to those questions.
Google Analytics provides all kinds of numbers and graphics to help you figure out whether your marketing efforts are an awesome success or a miserable failure. Jay York, marketing strategist shares some basic pointers about Google Analytics. Here’s what he had to say Full story : Association Media & Publishing / Marsha Friedman
3 Tips to Maximize the Synergy of Social Media and Content Marketing
I’d really rather not advertise on social media, simply because of the old saying “… you know your web site sucks if there’s advertising!” But t least Brett Relander softens the bane of sucking badly … he writes :
Are social media marketing and content marketing two disparate entities, or could they perhaps be a marriage made in heaven? Unfortunately, many brands approach both as if one has nothing to do with the other. The simple fact is that social media marketing cannot function without content. If you have no content, you have nothing to share, tweet or post. Without valuable content, you cannot drive engagement on social media. Therefore, it only stands to reason that content serve as the heart of any successful social media marketing campaign. Full story : www.entrepreneur.com/
More: Media and Marketing Updates
And that wraps it for another edition of Marketing Update from DTG
Don’t forget … we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!
Good day, everybody . . . and, thanks for reading
Editor/Publisher : DTG Magazine
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Published online since 1988
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