Did you remember Mothers’ day in your media plans? Never pass up the opportunity to market and spread the PR of your clients. Spring is a fun and lucritive season as people come out of the winter doldrums and begin shopping again. Be on your toes …
Did you remember Mothers’ day in your media plans? Never pass up the opportunity to market and spread the PR of your clients. Spring is a fun and lucritive season as people come out of the winter doldrums and begin shopping again. Be on your toes … check out these tips
- Digital media requires publishers to be more active in clients’ marketing
- What’s Your Take on Staff Editors Writing Sponsored Content?
- What will be on digital publishers’ minds a year from now?
- How to Manage Your Best Content More Strategically
- Twelve Ways to Update Print Production Habits
— and more …
How to Manage Your Best Content More Strategically
Successful content management means being intentional about its presentation. Here are some ideas from the recent AM&P Lunch & Learn on how to be more strategic in disseminating your best content.
Rick Pullen, editor in chief of The Council of Insurance Agents & Brokers’ Leader’s Edge magazine, was the opening speaker at AM&P’s February 24, 2015 Lunch & Learn in Old Town Alexandria, Virginia. The event, which drew a capacity crowd, focused on content management but covered much more than metadata, tags, personalization strategies, and DAMs (digital asset management systems) — terms that often can make publishing and media professionals gloss over.
Full story : Marlene L. Hendrickson
Digital media requires publishers take on more active role in clients’ marketing
There’s no secret that the digital media evolution has changed the way the industry, itself, gives information and develops its strategy for curating loyal readers, viewers and followers.
Publishing, in particular, has seen its own evolution when it comes to content, dissemination thereof, actual advertising and making money off it all with clients, New York Times Director of Luxury for integrated sales Peter St. John says. Full story : Renita D. Young, NOLA.com | The Times Picayune
What’s Your Take on Staff Editors Writing Sponsored Content?
Increasingly, publishers are finding legitimate ways to use in-house content creation skill sets to earn their share of marketing dollars from brands who have stories to tell and are willing to pay to have them told. Is this the rise of sponsored content and the demise of editorial? Not so fast.
In two months, J-schools across the country will graduate tens of thousands of students seeking journalism jobs. The good news? They are much more likely to find a role in their chosen profession now than three-to-five years ago. The caveat? The jobs look a lot different than many of us are used to. Full story : Lindsey Dunn – Association Media and Publishing
Twelve Ways to Update Print Production Habits
Laura Brady — principal at Brady Type, a full-service book design studio specializing in ebook development, custom training, and general publishing problem solving writes :
I was reading a novel today on a Kindle Paperwhite—or “dogfooding” as some would like this habit to be called. Despite the engaging content, I kept getting jarred out of the ebook by its low production quality. The formatting wasn’t even so horrible, but small mistakes kept punching me out of my immersive experience.
The problem originated, I am almost certain, from typesetting for print, followed by poor ebook QA after the conversion was made. It’s an issue that’s stubbornly pervasive in the industry, and there are a handful of straightforward ways to avoid it. Full story : Laura Brady | digitalbookworld.com
What will be on digital publishers’ minds a year from now?
At Digiday’s Publishing Summit in Vail, Colorado, the big issues at the tip publishers’ lips included viewability challenges, mobile and programmatic. Some of the more pressing themes were big topics at last year’s publishing retreat, too. Others — like ad blocking and publishing directly on platforms — gained prominence this year.
So we wondered: What will we be talking about a year from now that’s not getting much attention today? Here’s what five publishing execs told us Full story : Lucia Moses | digiday.com
What did you miss last time?
Follow along with the DT&G Publishing Updates and stay in tune! Watch for the next edition, coming soon . . .
DT&G Magazine Publishing Updates
Thanks for reading
Editor/Publisher : DTG Magazine
+FredShowker on Google+ or most social medias @Showker
Published online since 1988
Don’t forget … we encourage you to share your discoveries with other readers: Send an email to our editorial staff Contribute your own article Follow DTG on Facebook! PIN THIS with DTG on Pinterest Fred Showker, Design on pinterest