Rolling into the summer vacation season, a lot of markets will be picking up that special book, magazine or whitepaper to take along on the trip. You’re clients will be wanting to put their best foot forwared. We found these to be excellent reads, and even included some design to go along . . .
- What is a magazine? Media reporters often see the web as the answer
- The case for, and against, integrated print-digital newsrooms
- The Brutally Honest Truth about Ghostwriting
- 5 Truths of Audience Monetization
- Common print design mistakes
— and more …
Rolling into the summer vacation season, a lot of markets will be picking up that special book, magazine or whitepaper to take along on the trip. You’re clients will be wanting to put their best foot forwared. We found these to be excellent reads, and even included some design to go along . . .
- What is a magazine? Media reporters often see the web as the answer
- The case for, and against, integrated print-digital newsrooms
- The Brutally Honest Truth about Ghostwriting
- 5 Truths of Audience Monetization
- Common print design mistakes
— and more …
The case for, and against, integrated print-digital newsrooms
In the dot-com days, publishers tended to treat their online counterparts as second-class bolt-ons to their print editions.
When it became clear the Web was here to stay, they had to demonstrate they were serious about growing their Web operations. One way to shed their Stone Age image was to eliminate the distinction between their print and Web editorial staffs and combine them into one.
Full story : Lucia Moses —
What is a magazine? Media reporters often see the web as the answer to all publishing needs
There is a major difference between a publisher’s magazine brand and its total catalog products, which can include print and digital magazines, websites, book publishing, newsletters, events and the like
The magazine is dead, or so some media reporters seem to think. But these same media reporters don’t have a clue as to what a magazine really is, and why millions of readers still buy and read them every week, every month. Full story : talkingnewmedia.com
5 Truths of Audience Monetization
Do your advertisers see your sales team as data and solutions providers — or more like sellers pushing legacy media products?
Here are five strategies to help association publishers make more money in 2015 from their member and audience data. Full story : Association Media and Publishing
Common print design mistakes
With the current emphasis on digital media, many graphic designers are overlooking some gaps in their print design education and workflow.
As a result, print production artists are having to correct more simple mistakes and oversights in the print design work they receive. And while more graphic designers are proficient at programs, like Adobe Illustrator and InDesign, simple production techniques, like the appropriate use of CMYK color, are beyond them. Full story : CreativePro
The Brutally Honest Truth about Ghostwriting
It’s common in the content marketing and publishing community for busy CEOs and executives to hire writers to write in their name.
Here’s Rand Fishkin, CEO of MOZ, on ghostwriting: “If you are, yourself, a talented writer or a great communicator, and you possess a unique voice, attitude and style, ghostwriting is tough. It may communicate the same concepts, but the message, branding and style can get lost. That may mean less impact from a social media perspective, fewer links, less enjoyment and engagement from readers, and these things, directly and indirectly, can negatively affect your SEO.” Full story : Association Media & Publishing / Demian Farnworth
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DT&G Magazine Publishing Updates
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Editor/Publisher : DTG Magazine
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Published online since 1988
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