Last edition of our Web Update carried some Mobilegeddon news and views, so we’re not going to go back there this time. There are plenty of issues in the world of the web to more than fill this edition. Have fun and let us know if there’s something we should share . . .
- The Often Overlooked Side of the Digital Publishing World: Optimization
- Need a New Website or Logo? Design Trends for 2015. (Infographic)
- Are keywords relevant to SEO in 2015?
- 5 Pieces Of Content: 25 Link Ideas
- 3 components of smart metrics
Last edition of our Web Update carried some Mobilegeddon news and views, so we’re not going to go back there this time. There are plenty of issues in the world of the web to more than fill this edition. Have fun and let us know if there’s something we should share . . .
- The Often Overlooked Side of the Digital Publishing World: Optimization
- Need a New Website or Logo? Design Trends for 2015. (Infographic)
- Are keywords relevant to SEO in 2015?
- 5 Pieces Of Content: 25 Link Ideas
- 3 components of smart metrics
Need a New Website or Logo? Design Trends for 2015. (Infographic)
There’s no denying that appearance matters. Everything about a company’s logo or website is chosen for a specific impact; promotional materials are discussed and planned for months.
While some design strategies are timeless, trends change. The visual layouts and pictures that worked five years ago won’t necessarily resonate with customers today.
Full story : entrepreneur.com
Are keywords relevant to SEO in 2015?
The focus on keyword-based search engine optimization is dying quickly, as we’re witnessing the resurgence of long-tail keywords. Keywords once meant everything to a campaign; Google collected data about a site solely based on the keywords that were present on its pages and in its links, and companies could measure their success based on how they ranked for their target keywords.
It was a simple, one-to-one relationship that made it easy for almost anybody to start stuffing and ranking. Fortunately, those black hat practices have mostly died off, but there are still many search marketers who hold keywords in high regard. Full story : Search Engine Watch
The Often Overlooked Side of the Digital Publishing World: Optimization
Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads. However, once the ink is dry, too many miss the next step – making sure the campaign delivers to the advertiser’s goals.
Sales teams assume optimization is on the way, yet the current trend is to optimize only critically important campaigns – or those already on the receiving end of complaints. Premium optimization has become reactionary; an afterthought, a remedy to be employed only for underperformance. Full story : www.adotas.com
5 Pieces Of Content: 25 Link Ideas
Trying to come up with ideas for getting links from other sites? Link Week columnist Julie Joyce shows us her brainstorming process with several example articles.
One big lightbulb moment with our link-builders-in-training is when they finally understand how to look at a piece of content and generate an idea, whether it’s to create something new or to realize the potential of adding a resource to that piece of content. Full story : searchengineland.com
3 components of smart metrics
With so many metrics to analyse, it can be difficult to figure out where to start.
To make the most out of their Big Data, organisations need to begin at the granular level, establish context for their information, and pay attention to the time aspect. Full story : Greg Doufas — The International News Media Association
MORE: Web Updates for Web Designers
And that wraps it for this edition of Marketing Update from DTG.
Don’t forget … we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
Thanks for reading
Editor/Publisher : DTG Magazine
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Published online since 1988
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