Social media is hotter than ever! With news of streaming video from Twitter and Facebook, along with some disturbances with Linkedin, every graphic designer needs to stay on top of the social media game. Here are some interesting stories we bookmarked recently — good enough to pass along to you:
- Should digital magazine covers be designed different from print?
- Balancing art and science to track campaign performance
- 8 indispensable tools every content writer needs
- Why I Won’t Accept Your Linkedin Invitation
- Top 5 Advantages Of Email Marketing
- Managing your online reputation
… and more!
Social media is hotter than ever! With news of streaming video from Twitter and Facebook, along with some disturbances with Linkedin, every graphic designer needs to stay on top of the social media game. Here are some interesting stories we bookmarked recently — good enough to pass along to you:
- Should digital magazine covers be designed different from print?
- Balancing art and science to track campaign performance
- 8 indispensable tools every content writer needs
- Why I Won’t Accept Your Linkedin Invitation
- Top 5 Advantages Of Email Marketing
- Managing your online reputation
Why I Won’t Accept Your Linkedin Invitation
I get about five or six requests to connect with people on Linkedin every day. I consider each and every request in the spirit I hope others will consider my requests to connect with them. I use to accept invitations only from those I know — or at least have met in person.
I abandoned that policy because I myself have requested to connect with people on Linkedin that I do not know and have not met, because I think there is a basis for mutual interest. It only seems fair that I should thoughtfully consider requests from people whom i do not know (yet). 
Full story : Michael O’Donnell — Managing Director at Thesis Ventures
Should digital magazine covers be designed different from print?
Digital publishing platforms offers an almost endless variety of choices for art directors from replicas of print to wildly animated covers, while others look to use the cover in completely new ways.
The relaunch issue of App Publisher contains a roundtable of magazine design experts who give us their opinion concerning digital magazine covers. The roundtable will be a regular feature of the digital-only magazine, with the editors soliciting the opinions of industry professionals on a specific topic each issue (any ideas for a topic for the next issue?) Full story : Talking New Media
8 indispensable tools every content writer needs
As content writers, it’s our mission to concept, research, structure, write, edit, proofread and publish gems of content marketing brilliance, day after day, week after week.
We need to do it efficiently and we need to do it consistently … while still maintaining our standards of quality. It’s not a task for the faint of heart. It is a task for savvy professionals who have the right tools — and know how to use them. Here are eight tools that can help you accomplish all the various tasks on your content writing to-do list. Full story : Social Media Today
Balancing art and science to track campaign performance
Marketing, as a craft, is being reinvented in the digital age. David Ogilvy, the “Father of Advertising” himself, may have said it best when he remarked, “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
To be successful, organizations must find — and maintain — the right balance between these two critical components. Full story : MediaPost
Managing your online reputation
Social channels provide tremendous opportunities to use your voice and find others with similar interests.
Being on key social channels also makes it easy for customers, networkers and recruiters to find you and see if your education, skills, interests and goals match with their needs. However, careful consideration and management of one’s reputation is imperative. Full story : Christina Thielst — MultiView, Inc.
Top 5 Advantages Of Email Marketing
Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience.
Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? Because email offers five huge advantages over other media. Full story : Business 2 Community
More: Social Networking and Media Updates
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don’t forget … we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, … Thanks for reading
Editor/Publisher : DTG Magazine
+FredShowker on Google+ or most social medias @Showker
Published online since 1988
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