During the first quarter marketing cooled off as weather tortured most parts of the U.S. The hints of spring are coming, and with them comes a steep increase in marketing activities. We’ll keep this marketing update brief, there’s another one due next week!
During the first quarter marketing cooled off as weather tortured most parts of the U.S. The hints of spring are coming, and with them comes a steep increase in marketing activities. We’ll keep this marketing update brief, there’s another one due next week!
- How the Latest Moves by Twitter and Facebook Help You Market Your Organization
- Seven Tips for Creating Credibility for a Marketable Website
- 3 practical parallels between PR firms and associations
- Analytics: The sideways approach to PR measurement
- Five Ways to Master Programmatic Marketing
- Facebook : Bye-bye, promo posts
- . . . and more
Beware, most of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click
Seven Tips for Creating Credibility for a Marketable Website
Whether you’re a small business marketing to local shoppers, a large organization with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no day at the park. It’s easy to get wrong.
Luckily, a lot of the mistakes you might make have simple solutions. The following are some of the best ways to avoid some of the worst mistakes.
Full story : www.marketingprofs.com
Facebook : Bye-bye, promo posts
Facebook’s announced plans to reduce the amount of overly promotional posts starting in January 2015. The number of ads people see won’t change, but the determination of relevance and quality of those ads will be more rigorous.
Overly promotional ads include posts that solely push people to buy a product or install an app, push people to enter promos or sweepstakes with no context, and posts that reuse the same content that appears in their normal advertising. So unless your advertising has a story element, you can expect to see a reduction in reach. Full story : www.marketingprofs.com
How the Latest Moves by Twitter and Facebook Help You Market Your Organization
Social media sites always seem to be tinkering with what they offer and how we interact with their products. Sometimes that tinkering leads to exciting results. Sometimes it’s just confusing, even to me, and I lead a public relations firm that assists clients with their social media campaigns.
It seems that Twitter reached a deal with Google Inc. that will make those 140-character tweets more searchable online. Twitter also announced it was partnering with Bing Translator to provide translations of tweets in different languages. Full story : associationmediaandpublishing.org
Analytics: The sideways approach to PR measurement
Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this.
Unfortunately, anything that could have been useful about them usually starts and ends with the title. The posts will tell you why AVEs don’t work well. They’ll tell you all about clipping services. They’ll talk knowingly about how “strategic, proactive PR” can affect a business’ bottom line. They often stop short of giving you anything you can actually use. Full story : PR Daily
3 practical parallels between PR firms and associations
A small association communications team may be seeking ways to employ public relations principles in your business model, but you are unclear on how to properly implement them, or fail to see how the application of PR tactics can prove beneficial.
The truth is that the fundamental pillars of running an effective and efficient publicity campaign are mutually inclusive with the methods that carve out a niche in your association’s community. Full story : Association Media & Publishing / Russell Trahan
Five Ways to Master Programmatic Marketing
Programmatic advertising is a rapidly growing element of the online marketing landscape, utilising sophisticated algorithms, customer intelligence, human analysis, and cutting-edge technology to automate targeted ads to customers in real-time. Programmatic is creating significant buzz in the marketing community because it offers the potential for even greater levels of efficiency, performance, and ROI.
The adoption of programmatic among marketers and agencies continues to rise steeply. Full story : performancein.com
More: Media and Marketing Updates
And that wraps it for another edition of Marketing Update from DTG
Don’t forget … we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!
Good day, everybody . . . and, thanks for reading
Editor/Publisher : DTG Magazine
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Published online since 1988
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