This Social Media update in the middle of May looks at Google+ hangouts, audiences, promotions, and preventing nightmares —
* Hangouts and Communities: The Road to Google+ [INFOGRAPHIC]
* How to Diagnose the Health of Your Social Media Strategy
* Discover more about your audience with social media
* How to Create Highly Engaging & Sharable Graphics
* Boost your Facebook engagement with promotions
* Can you prevent social media PR nightmares?
* Effectively manage a LinkedIn group
* Getting a grip on your social media
…. and the continuing world of social media and networking
This Social Media update in the middle of May looks at Google+ hangouts, audiences, promotions, and preventing nightmares —
* Hangouts and Communities: The Road to Google+ [INFOGRAPHIC]
* How to Diagnose the Health of Your Social Media Strategy
* Discover more about your audience with social media
* How to Create Highly Engaging & Sharable Graphics
* Boost your Facebook engagement with promotions
* Can you prevent social media PR nightmares?
* Effectively manage a LinkedIn group
* Getting a grip on your social media
…. and the continuing world of social media and networking
Boost your Facebook engagement with promotions
Do you want to boost your Facebook engagement? Are you wondering if promotions will help?
79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!
Full story : Social Media Examiner
Can you prevent social media PR nightmares?
Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to handle multiplying numbers of social media accounts.
On the one hand, this has enabled companies to connect with clients and employees in brand new ways. With that growth, however, has come some serious challenges. Rogue tweets, off-message posts, hacked accounts and general confusion seem to be multiplying all the time. Full story : LinkedIn
Discover more about your audience with social media
Your audience is the lifeblood of your business, and knowing who they are and what they want is a key to success.
What you might not know is that there’s a treasure trove of knowledge about your ideal audience hidden in the sea of followers and fans you’ve already attracted. Here are four ways you can learn more about your audience by looking at their social media life. Full story : Social Media Examiner
Effectively manage a LinkedIn group
Are you currently managing your own LinkedIn group or thinking of launching one? Building a LinkedIn group around a specific cause or niche topic can provide many business benefits.
Keep reading for five tips on how to better manage these beneficial groups. Full story : Social Media Examiner
Getting a grip on your social media
Twitter, Facebook, Pinterest, Tumblr, YouTube, Instagram, Blogger — Is your head spinning yet?
With so many social media options it can be hard to pick and choose which options to use. While rattling off a 140-character post or uploading a photo seems easy enough, when you are on six different social media outlets, it can be pretty time consuming. Understanding how people, specifically your customers, use social media will help you rein in the time you spend online. Full story : Cindy Woudenberg, principal and founder of LuCorp Marketing
Hangouts and Communities: The Road to Google+ Engagement [INFOGRAPHIC]
Stephanie Frasco writes :
In my past blog post, I introduced Google+ as a community. I talked about what makes it special, important, and valuable beyond the search factor. While you can look at that as a primer, this article will further explore ways that you can increase engagement with your community and audience on Google Plus. While many of the same Facebook Engagement rules take place here on G+, here are a few that will really help your engagement increase.
Keep in mind, the more engaged you are as a brand, the more engaged your community will be. All these tips can be applied to both your business page as well as your personal page. As my focus is to help small businesses get better results, I’d love to see you try some of these today. Full story : Social Media Today
How to Create Highly Engaging & Sharable Graphics
When it comes to content marketing there is no doubt that visuals are an important component for increasing your reach. If visuals are not equally as important as the quality of the content they represent, visuals are certainly the next largest priority.
Of course, depending on the network in which you are promoting your content, the visual itself may be the entire piece of content, thus making it equally as important as the content it contains. Full story : Social Media Today
How to Diagnose the Health of Your Social Media Strategy
What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.
You may be posting on a regular basis and growing your list of fans, friends, and followers. But is it really enough? A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to efficiently plan, track, and measure your efforts. Full story : Ashley Zeckman — Search Engine Watch
More: Social Networking and Media Updates
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don’t forget … we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading
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