Tracking down illusive trends on the web can be a full-time task. Once in a while though, I run across interesting content articles that I think you would like to see. Views for the end of November
Tracking down illusive trends on the web can be a full-time task. Once in a while though, I run across interesting content articles that I think you would like to see. Views for the end of November
* 25% Of All Page Views In The U.S Thanks To Facebook
* Twitter analytics could have been a money-making machine
* How to Keep Up To Date in Search
* The 2 Principles of Effective Performance Advertising
* Search and Social Media Marketing Strategies for Decade of Deflation
25% Of All Page Views In The U.S Thanks To Facebook
Latest stats have shown that Facebook accounts for a whopping 25% of all page views in the U.S which makes the social network the site that is visited every one in four times by users. This huge amount of traffic is rapidly growing and Facebook is responsible for 10% of all Internet visits.
Different statistic companies are varying in figures and opinion; Mashable via comScore is showing huge growth from Facebook which is a 55% year over year increase. However Facebook has been placed at 151.13 million U.S. unique users for October 2010, slightly behind Google’s 173.3 monthly unique users, which means the search giant is the social network’s only serious competitor for web traffic domination.
Full story : www.onlinesocialmedia.net
Twitter analytics could have been a money-making machine
Twitter is set to launch an analytics service, allowing users to track the popularity of their tweets, their own popularity on the service, and the number of retweets, replies and faves each tweet received.
In short: Twitter is launching a powerful tool that will make marketers salivate. What’s more, it’s being reported that the product may start at a surprising price: Free. Is Twitter simply throwing money away?
How to Keep Up To Date in Search
The search industry never stops. From AltaVista to Google, and GoToast to Search Ignite, the fortunes of companies and technologies evolve over time.
It’s important to recognize that there are many, many blogs and articles published about search every day — and many more “experts” on forums and Twitter and in Facebook and LinkedIn groups.
The 2 Principles of Effective Performance Advertising
How can we design performance ads that actually perform? This seems like a simple question. The simple answer is, create ads that are relevant to the people who are looking at them. But the reality is subtler than this.
Put simply, the goal of a performance ad is to get a user to click on it. And it’s easy to create relevant ads that simply don’t perform. So how can we design the online user experience so that users will actually click on the ads that they see?
Search and Social Media Marketing Strategies for Decade of Deflation
Even in mid-November, many marketers are still preparing their marketing budgets for next year — which will probably be revised in three months — which is why virturally no one prepares a five-year plan anymore. But what if you were asked to come up with some smart search and social media marketing strategies for a decade of deflation?
Ain’t gonna happen, right?
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