February kicks off with some very hot property heating up even more. Follow the trends and the studies and you'll see there are some real problems to overcome once you start relying too heavily on Social Media. Don't sell your real media just quite yet.
- 5 attitudes that say your organization’s not ready for all-out social media
- Crowdtap Study Reveals Seventy-One Percent of Shoppers Rely On Social Media
- Oxford professor challenges Ritson's 'tsunami of bullshit' claim
- Opinion: The important word in ‘social media’ is not ‘media’
- Read This Article Before You Press ‘Tweet’
- A Social Media Manager’s View on SEO
- Social Media Policy Checklist
ALERT Be very careful what you click! Many of the sites listed below employ stalker links! LOOK FOR the Firefox ‘READER’ icon in the address window to read the articles without the risks! (More here)
5 attitudes that say your organization’s not ready for all-out social media
Social media is the place to be.
Reporters and editors talk about it; you hear about it from your employees and salespeople. You might even hear it rattling around in your own head—interrupting quiet moments before bedtime.
Kathi Kruse prdaily.com
Crowdtap Study Reveals Seventy-One Percent of Shoppers Rely On Social Media
Crowdtap, the people-powered marketing platform, released a new study that explores social media’s influence on a consumer’s path to purchase ahead of the holiday season. The report highlights consumer behavior throughout the purchase cycle, both for online and in-store shoppers.
The report indicates fewer people are purchasing items as a direct result of TV advertising. Early in the purchase cycle, peer recommendations heavily influence shopping behaviors. While shopping and at point of purchase, consumers prefer to connect directly with brands via social media.
A Social Media Manager’s View on SEO
If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings.
Allow me to show you how to make Google and the various folks who do SEO your buddies.
Opinion: The important word in ‘social media’ is not ‘media’
Social media once appeared to promise a radically different way to do marketing.
First, marketers would be able to communicate, or “engage”, with consumers in a much more intimate way than previously. Instead of the shout-out of a TV ad, brands could have conversations with the people who bought them.
by Ian Leslie -- THE FINANCIAL TIMES
Social Media Policy Checklist
A social media policy or a set of guidelines helps your employees make smarter decisions when marketing your brand, products and services online and may mitigate the risk of coming under the radar of the FTC or another regulatory agency or simply avoiding bad PR.
Legal should play a key role in creating a social media policy or set of guidelines, but it is wise to involve personnel from marketing, IT, and HR. Also consider including representatives from a selection of departments to get valuable input from employees that the policy is intended to guide.
David M Walsh The National Law Review
Read This Article Before You Press ‘Tweet’
With the popularity of Twitter, Facebook and Instagram, it’s tempting to see social media as an indispensable part of a financial-advice practice’s business-development plan.
But it may not be — not yet anyway — say some experts in the field. And for time-pressed independent advisors looking for ways to streamline their marketing efforts, it may never do the trick.
Oxford professor challenges Ritson's 'tsunami of bullshit' claim but concedes social marketing has 'vanity metrics'
A marketing professor from Oxford University has challenged some of the views of controversial academic and fellow professor Mark Ritson on digital and social media marketing, but admitted advertisers should approach the channels and their “vanity metrics” with “healthy scepticism”.
Andrew Stephen, the Australian-born head of marketing faculty at Oxford University’s Saïd Business School, said measurement metrics of social channels are “not right”, and urged the industry to reach agreement on viewership standards.
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
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