Marketing Update : Learning from the past, Lead dynamics

Summer is your chance to make some progress on marketing and brand recognition so you'll be ready when the heavy fall and holiday season hits. To get your juices flowing now, here is the latest marketing update :
* A century of marketing media and measurement: The evolution of the 'growth hacker'
* Tracking what matters: A new mindset for evaluating PR
* Why lead nurturing is like hosting a dinner party
* 5 emerging social networks PR pros must know
* The science behind colors in marketing
* What is multichannel marketing?
... and more June 17, 2013

Marketing Update : Charts, Videos, Banners, and Mix Thoroughly

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* Marketing research chart: New email marketing developments for 2013 Marketing Sherpa
* 7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
* Efficiency and integration critical for effective content marketing
* 4 laws every PR professional should know for a crisis
* 5 Ways Direct Mail Shines in Multichannel Marketing
* Use customer testimonials in advertising
* Are banner ads useful? Research says yes
* Generate leads with video marketing
... and more June 5, 2013

Marketing Update : Market smart, build a better pitch

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* 3 things that make online marketing outperform traditional advertising
* The dirty secret about online content and shrinking attention spans
* Content creation plus distribution equals PR for lasting impact
* 20 quotes to inspire PR professionals Ragan's PR Daily
* A few things marketers can learn from the media
* Why big data is the sexiest new marketing tool
* People love pictures, so put that to work
* PR pros don't always toe the company line
... and more May 30, 2013

Marketing Update : Wake up after a cold winter

Marketers made it through the winter asleep -- but not it's time to start waking up and get a move on what's left of summer, and into the Fall buying season : here's the latest marketing update :
* Enhance your Instagram Web profile for improved exposure
* Personalized marketing drives buyer readiness and sales
* Editors and administrators can play nice together
* A few ways PR pros can capitalize on infographics
* The effectiveness of direct-mail marketing
* 4 social media trade show marketing tips
* 3 ways Google Glass could influence PR
* 5 top trends in mobile marketing 2013
... and more May 24, 2013

FunctionFox says Small Creative Companies are Poised for Growth in 2013

A new study by FunctionFox suggests that small creative companies – design, advertising, public relations, web and marketing communications – are looking forward to a better year in 2013. 94% of small creative businesses surveyed expect to hire new employees or maintain their current staffing levels through the New Year, with the same percentage also anticipating stable or increased revenues. January 25, 2013

Marketing Update : Data is the New Creative

January is almost over, so we're looking forward to February marketing. Interesting they're saying that DATA is the new currency . . . here's the latest marketing update :
* Don’t Ignore Direct Mail in Today’s Social Media Marketplace
* Press releases with visuals boost views by nearly tenfold
* Email marketing: Deliverability trends and benchmarks
* The power of content in building a brand
* The human touch of direct-mail marketing
* What's the matter with this picture?
* Data: The new creative
... and more January 15, 2013

Marketing Update : Winter tips for the wise

Happy New Year, and welcome to the ever changing landscape of marketing, with some interesting statistics, tips and tricks -- offline and on. This issue helps us get in gear for the new year ...
* Lessons from the runways: What PR pros can learn from New York Fashion Week
* Social Media Marketing: Don’t Forget the Message
* Journalist shares 7 common PR sins to avoid
* Customer service is your marketing strategy
* The PR industry's high school stereotypes
* 7 habits of highly successful PR people
* Inside the mind of a marketer
... and more January 8, 2013

Top 10 Tips for Self-Publishing Success

The SHAKESPEARE System -- With creative marketing, self-published independent author Matthew Mather quickly reached #1 on the Amazon Science Fiction best-seller list with his first novel, The Atopia Chronicles, surpassing 40,000 copies shipped in its first ten weeks. He is now sharing his SHAKESPEARE system of 11 tips to help new authors achieve their own self-publishing success. November 23, 2012

Marketing Update : October Blast

October rock-n-roll, marketing -- Pay attention to what you do after deploying content ... these are all important consideration for all designers... this issue:
* 72 Fascinating Social Media Marketing Facts and Statistics for 2012
* Content marketing metrics: How to drive action instead of reaction
* 4 online reputation management tips you should follow
* Email Deliverability: 5 tactics for 99% delivery
* 12 things to do after writing a new blog post
* Eliminate 'to be' verbs in business writing
... and more October 2, 2012

Marketing Update : promotions into fall

Make some money! Marketing, promotion, content strategy, best practices -- important consideration for all designers... this issue:
* Why content marketing is a great SEO strategy, not a short-term tactic
* 5 Tips for Maintaining a Social Media Presence with a Skeleton Crew
* Content Strategy: Elevate Your Content Marketing in 6 Easy Steps
* Breathe new life into your marketing with visual content
* The press release diet: A 12-step program
* 7 mobile marketing best-practices
... and more September 26, 2012