Social Media Update : Fast Food, Medical Media, target children, the wild, wild west and more

by Fred Showker

Online social media update from DTG Magazine The summer is almost over, and most areas have already begun concentrating on back to school, and maybe even the holidays! But social media like LinkedIN, Facebook, Tumblr and others are hooked on the U.S. Elections with a cesspool of vile interactions. We'll be fortunate when all that is over, so that's why I am avoiding it. I figure you're seeing enough of that garbage, the Design Center doesn't have to add more . . . please have a great time this week:

  • Yes, There Is a Place for Social Media Marketing in Your Medical Practice
  • Fast food companies use social networking sites to target children
  • Yes, Serious Academics Should Absolutely Use Social Media
  • How to Monitor Social Media in 20 Minutes Per Day
  • Social media's 'wild west'

Social Media

How to Monitor Social Media in 20 Minutes Per Day
You’ve already heard us talk about the importance of having social media accounts, but monitoring those accounts is JUST as important - if not more. You don’t have time to scroll through Twitter hours upon hours per day. But the good news is - you don’t have to!
      Here’s how to monitor social media in just 20 minutes per day:
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Yes, There Is a Place for Social Media Marketing in Your Medical Practice

Marketing represents an incredibly important aspect of the business of medicine that doctors often overlook. Physicians, doubling as businessmen and women, are often so focused on patient care (reasonably so), increasing volume, and ensuring payment for their services that they overlook one of the key elements to ensure patients continue to walk through the door: marketing.
      Today’s business environment offers numerous ways to market – print, paid advertisements, web, and social media to name a few. Of these, social media marketing is one of the most cost effective methods and is quite easy to incorporate into the marketing plan of any practice.
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Fast food companies use social networking sites to target children

Australia’s voluntary advertising codes around the marketing of fast food to children are not very effective in protecting them from being manipulated by innovative online marketing, especially in social media, our new research has found.
      Australia has a set of regulatory and self-regulatory measures controlling the promotion of food and beverages to children. The system of industry self-regulation codes includes the Responsible Children’s Marketing Initiative (RCMI) and Quick Service Initiative (QSRI), administered by the Advertising Standards Board.
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Yes, Serious Academics Should Absolutely Use Social Media

An academic, writing anonymously at The Guardian’s “Academic Anonymous” (natch), has sought to contrast their “serious academic” status with the new-fangled expectation that yea, verily, even sober, serious academics should engage via social media with the riffraff of the world.
      What Serious Academic (SA) really achieved, though, is drawing a distinction between their condescending, stuffy perception of who exactly has the right to talk about research and how things work now in this brave new world of increasingly open information.
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Social media's 'wild west'

Marketing manager and former blogger Rachel Klaver describes social media influencer advertising as the "Wild West". Rachel Klaver used to get loads of free stuff but she couldn't pay the rent.
      As a relationship blogger in the early 2000s, almost every day a courier would arrive with some new product a PR company hoped she'd plug. "If I could have paid my rent [using] free product I would have been a millionaire I reckon,"
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More: Social Networking and Media Updates

And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, ... Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988


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