Learning the art of Branding, design method, planning, presenting and business innovation

by Fred Showker

picking the best books for identity branding All graphic designers need to be very aware of identity and branding. These books will become your trusted guides to getting and creating the very best for your clients
* 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
* The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
* Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
* Designing Brand Identity: An Essential Guide for the Whole Branding Team
* Ten Types of Innovation: The Discipline of Building Breakthroughs
* Communicating The New: Methods to Shape and Accelerate Innovation
* Resonate: Present Visual Stories that Transform Audiences
and more

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Graphic design branding and identity Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
      Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
READ THIS REPORT Full story : Business Model Generation: by Alexander Osterwalder
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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Graphic design branding and identity From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.
      Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
READ THIS REPORT Full story : Designing Brand Identity: by Alina Wheeler
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Resonate: Present Visual Stories that Transform Audiences

Graphic design branding and identity Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.
      Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.
READ THIS REPORT Full story : Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
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Ten Types of Innovation: The Discipline of Building Breakthroughs

Graphic design branding and identity Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing...
      For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true.
READ THIS REPORT Full story : Ten Types of Innovation: The Discipline of Building Breakthroughs by Helen Walters
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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

Graphic design branding and identity Today we are flooded with the term “innovation” everywhere -- in magazines, journals, conferences, books, blogs, boardrooms, and news. Yes, with this level of attention being paid to “innovation”, it feels like “innovation has arrived!” It has made a splash in the world, especially in the world of business! But, what does this really mean to an organization? How does this energy and enthusiasm impact a person’s daily activities at work?
      Innovation wins customers, creates competitive advantage, and increases profit for organizations.
READ THIS REPORT Full story : 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization by Vijay Kumar
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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

Graphic design branding and identity Become an explanation specialist -- You've done the hard work. Your product or service works beautifully—but something is missing. People just don't see the big idea, and it's keeping you from being successful. Your idea has an explanation problem.
      The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium.
READ THIS REPORT Full story : The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand by Lee LeFever
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Communicating The New: Methods to Shape and Accelerate Innovation

Graphic design branding and identity Many creators of The New are paying attention to the growing body of methods and frameworks for managing innovation. But among innovation management methods, what is missing is an equally considered and robust playbook for how to explain that work—to ourselves, to our teammates, and to others—and for how to engage others in advancing new ideas into organizations and markets.
      Communicating The New reframes the role of communication in the innovation process as a powerful integrative tool for individuals and teams. It introduces core concepts and methods that help manage complexity; accelerate synthesis; and clarify and diffuse important knowledge for the people who need to act on it.
READ THIS REPORT Full story : Communicating The New: Methods to Shape and Accelerate Innovation by Kim Erwin
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All of these titles offer substantial learning experiences and "Ah-ha" moments.

And, thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just send and email, contribute your own article, join the Design Cafe forums, or follow DTG on Facebook!


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