PUBLISHING UPDATE - here comes summer publishing opportunity

by Fred Showker

Fred Showker's Publishing Update So publishing now emerges from the world of 'big data' and who can predict what's going to happen with publishing brands . . . here's the latest publishing update:
* As loophole allows end to some Saturday USPS deliveries, magazines explore alternate options
* International Survey of Industry Consultants Reveals Predictions For The Future Of Print
* Business printing, branding and your costs
* Could the future of print be interactive?
* The 7 deadly sins of traditional media
* The future of publishing: A new page
* Ammunition to Argue for Print
* Who Needs Big Data?
and more ...

Business printing, branding and your costs

Business printing unlike quick printing for invitations and other small personal items is the marketing of your message to other companies and/or individuals through printed materials that carry the message about your product or brand and its benefits to the customer. Generally speaking the quantities are far greater than with quick print and much more sophisticated in design, color and print technologies. Let’s look at some of the issues as to what business printing entails and how it can benefit your company.
      To effectively market your company through printed materials there are some questions you will need to first address in order to come up with the best print marketing solution for your company and brand.
READ THIS REPORT Full story : Printing By Design

The future of publishing: A new page

After 350 years in the slow-moving world of print, scientific publishing has been thrust into a fast-paced online realm of cloud computing and ubiquitous sharing. The result has been an era of ferment, as established practices are challenged by new ones — most notably, the open-access model in which the author pays publication fees upfront.
      Last month, US President Barack Obama's administration declared that government-funded research papers should be made freely available within 12 months of publication (see Nature 494, 414–415; 2013). And from 1 April, research councils in the United Kingdom will require the results of government-funded research to be open access on publication.
READ THIS REPORT Full story : Nature

As loophole allows end to some Saturday USPS deliveries, magazines explore alternate options

American publishers are scrambling to establish alternate delivery options with the US Postal Service expected to halt Saturday magazine deliveries, beginning in August. Congress’ vote last Thursday for the organization to continue six-day service left latitude to scale down Saturday operations to exclude first-class mail, direct mail and magazines.
      This change will mean a major shift for many publications: Some have a “very definite strategy to reach people on the weekend” for a lean-back experience, as The Week’s president Steven Kotok explained to Ad Age
READ THIS REPORT Full story : World Association of Newspapers and News Publishers

Ammunition to Argue for Print

Here’s some help on making your case for the power of print in a digital world.
      Today, there is an imaginary competition between print and digital medias. What we do know is that each drives the other, and research consistently shows that there is not only room for print media—there is a need for it. You have surely heard the rumors and the myths; here are the truths.

Who Needs Big Data?

The term "big data" seems ubiquitous these days. It's a big topic of discussion at most conferences, and it strikes me that for all our talk about it, many questions remain. Who needs big data? The short answer is: we all do. But if you find yourself unsure of what it is and how to use it, I have some ideas for you. Think of data as a raw material.
      Like any other raw material, it needs to be refined, processed, and managed. Just as crude oil doesn't power our cars, raw, unanalyzed data won't propel our businesses forward.
READ THIS REPORT Full story : ClickZ

International Survey of Industry Consultants Reveals Predictions For The Future Of Print

duomedia, a leading agency specializing in public relations and marketing communications for the graphic arts, industrial, and technology markets conducted a survey in the fourth quarter of 2012 to gain insight from key consultants in the graphic arts industry. The results of this international survey make it absolutely clear that print must adapt in order to continue to play a crucial role in the communications mix.
      Print professionals and influencers from 10 countries shared their expert opinions on how print will evolve in the digital age, in this study conducted by pan-European communications agency, duomedia.

Could the future of print be interactive?

“If by 2017 we could connect any piece of print to the internet at a low cost, with recycled material, what would that mean for journalism?” asked Tom Metcalfe, lead designer on Interactive Newsprint, during a panel at SXSW entitled Pitchforks and Printed Electronics.
      Interactive Newsprint is an initiative run by three UK universities that has built technology to turn sheets of paper into interactive displays. For a newspaper, this could mean that readers can press a touch point on the paper, indicated by an icon, to listen to a story read out, for example, or to vote in a poll, or to ‘like’ something on Facebook.

The 7 deadly sins of traditional media

As legacy news media organisations plot their resurrection in the digital age, they should devote serious thought to the seven “deadly” sins that damaged their former business model in the first place.
      The old business model is broken. Disruptives are grabbing the revenues – but not filling the old civic mission. And the print consumers are dying faster than marketing directors can get younger subscribers to venture out on the brand-new digital toll roads. In short: Legacy media is dying.
READ THIS REPORT Full story : Anette Novak - INMA


And, thanks for reading

Fred Showker

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