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Advertising Update : Brand Advertising, Ad Blockers, McWhopper, McDonald's craziness

There's a growing push-back for digital advertising ... while all the traditional forms are fully supported. You can do all kinds of futuristic marketing in print without ruffling a single feather. But if you send an advertising email, you're going to the spamcops! Let's see where we are . . . November 11, 2015

Advertising Update : Mobile, Video, Ad Injection, Yahoo, Facebook, Google and ad madness!

Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .

  • Video viewability is key to engagement, revenue opportunities
  • Ad Injection: Yet Another Challenge for Online Advertising
  • Is Facebook Becoming the Apple of Digital Ad Sales?
  • Mobile Advertising Has A Measurement Problem
  • Mobile To Dominate Digital Ad Spend In 2016
October 27, 2015

Custom Remote KeyPad 1.0 released for iOS - Control a Mac Wirelessly

Custom Remote KeyPad, for iPhone/iPad/iPod was originally released for iOS 2 in 2008. After over 25,000 downloads and rave reviews, it was discontinued with the release of iOS 7 for technical reasons. The app has now been entirely rewritten for iOS 8+ using Appleís new Swift language and adopting the latest iOS technologies. October 21, 2015

Live Sketchpad Lets Users Talk and Share Sketches in Real-Time

How many times have you wished you could work with a partner, colleague or friend on the same drawing ... Live Sketchpad lets users collaborate with someone across the street - or on the other side of the world. Now, there's no excuse! August 10, 2015

Marketing Update : marketing hacks, marketing sins, marketing myths and more and more

The title of today's Marketing Update just about covers it all! Like the good, the bad and the ugly, we've got the myths, the hacks and the sins! The big cheese is a piece on Caitlyn (Bruce) Jenner that makes some pretty stiff statements. Are they true? You decide for yourself.

  • 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
  • Audience Research Needn’t Be Costly or Time Consuming
  • Forget campaigns: Build your marketing stack
  • How to Execute an SEO Content Marketing Plan
  • The Seven Deadly Sins of Digital Marketing
  • Making Personalized Email Marketing Easier
  • 3 rebranding lessons from Caitlyn (Bruce) Jenner
July 1, 2015

Marketing Update : List marketing, content, analytics, the new news media and more and more

Last time we went on about marketing sources and action but today we're zeroing in on content marketing and then working with analytics and looking at the real target of the marketing. Hang in there, it looks like it's going to be a busy summer!

  • Pitfalls and Profits of Using Rented Lists: The Devil is in the Details
  • Measuring The True Value Of Audience Engagement Across Digital Media
  • 3 Tips to Maximize the Synergy of Social Media and Content Marketing
  • How analytics provide a dose of logic to your marketing decisions
  • How to Approach Digital Marketing in 2015
  • How Millennials Consume the News
June 24, 2015

iPad Etiquette: using iPads in your presentations

Got an iPad? Are you using it for client presentations? You should be. New technology is exciting, but with it comes the awkward business of figuring out just what's "appropriate" - especially with a very personal device like a tablet. So, we're really glad that Kim Feld sent this article to share with DTG readers! May 31, 2015

One thing most designers and creative professionals lack that will kill profits

Most graphic design projects are singular and session based. However, once you evolve into projects that require many sub-contractors, or venders to praticipat, and multiple creative resources, you can quickly get behind the 8-ball and lose a pile of money. The one thing that will keep your profits in tact is careful planning and billing. We used to do this on a chalkboard -- but now you can do it digitally . . . . May 29, 2015

Getting slower? Your hard drive may be in trouble!

We get calls all the time from users saying their Mac has slowed down to a snail's pace and they don't know what to do. They have a hundred files on the desktop and they've been working on the same illustrator and Photoshop files over and over for a month. What do you do? May 28, 2015

Here's a scanner that fits in your hand for scanning & translating languages

Although PenPower Inc. is calling this a "first-of-its kind" pen scanner, we had digital pens to review back in 2004. Just put the last one in the dumpster. But the WorldPenScan leverages today's technology with the ability to scan, recognize and translate multiple languages as well as barcodes and bank fonts. If you gather information, you're going to want a look at this. May 27, 2015