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Publishing Update 1609 : Publishing, digital, content, print, and DTP

It's been some time since our last publishing update. Sorry! But seriously, Don't Print The Obituary For The Printing Industry Just Yet! The printing and print publishing industry has never really gone out of style, nor has it slacked off. Yes, it has changed, but the digital age has taken over -- there's a lot of graphic design, typography, photography and illustration still being printed with ink on paper! The graphic design community is still about 80% occupied by print. This is the Publishing Update of the Design & Publishing Center, so we'll consider all realms of publishing! Jump on board . . .

  • To Perfect Bind or Saddle Stitch — That is the Question
  • 3 kinds of content that are killing digital publishing
  • The Importance of Longform Content for Your Website
  • Why ‘Easy’ Publishing Solutions Hardly Ever Are
  • How digital publishers measure their influence
  • Think You'll Outsource Your Content Marketing?
  • A Script to Show Options for Placed Files
-- and more ... September 21, 2016

Marketing Update : ad strategies, food trends, direct mail, making money and more

We talk about marketing, pr and advertising and while they are closely related, they each serve a distinctive function. Both pr and advertising come under the marketing banner -- and if your marketing strategy is on point, then the other two will follow. But as Leo Burnet once said, advertising without a marketing plan is empty space. Maybe that's true, but as the world becomes more complicated, marketing is getting more and more difficult. This week's update hopes to shed some light on your marketing strategy :

  • Unblock Those Ads With These Five Compelling Advertising Strategies
  • 8 Food Marketing Trends You Need to Know About Right Now
  • How to increase customers and business via direct mail
  • Tomorrow's trends in leading edge creativity today
  • How Does Pinterest Make Money?

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click August 22, 2016

Ad Blockers : ad poison, skip button, pernicious Facebook, Adblock, WSJ, reader blocking

Isn't it funny that our profession is built so heavily on advertising yet I've become such a staunch advocate against it. There's a point at which advertising has become divisive and sinister. The advertising industry in their unquenchable thirst for revenue has given the store away and are making too much money to ever become honorable again.
      Advertising is a form of communication between two entities. When one side of the conversation becomes deceptive and fallacious, then it's time to end the conversation and part company. The problem is, the industry has become so good at hiding their malicious intent, few web surfers are aware of the dangers. As graphic designers, we take pride in the visual storytelling and persuasion on behalf of our clients -- but graphic design has very, very little to do with advertising on the web. Join me in the fight against malicious advertising ... hooray for ad blockers! August 16, 2016

Advertising Update : Native ads, Programatic ads, mobile woes, SERPS and more

The school start season is behind us, and soon we'll be rushing into the holiday buy season and most market / advertising plans are about to burst into full steam -- if they haven't already. Ad blockers have taught the rude ad hucksters a few lessons, so now everyone's talking native ads. Funny how things cycle around -- we're advocated native advertising from the very beginning! If it wasn't so miserable, it would be funny. Enjoy this week's advertising / marketing update . . .

  • Stand Out by Blending In: Making Native Advertising Work on Mobile
  • Small agencies have yet to embrace programmatic advertising
  • Top 4 Tips For Combining Native and Programmatic
  • All Hail the Rise of Native Advertising
  • Paid Advertising Dominates Local SERPs
August 15, 2016

Social Media Update : Fast Food, Medical Media, target children, the wild, wild west and more

The summer is almost over, and most areas have already begun concentrating on back to school, and maybe even the holidays! But social media like LinkedIN, Facebook, Tumblr and others are hooked on the U.S. Elections with a cesspool of vile interactions. We'll be fortunate when all that is over, so that's why I am avoiding it. I figure you're seeing enough of that garbage, the Design Center doesn't have to add more . . . please have a great time this week:

  • Yes, There Is a Place for Social Media Marketing in Your Medical Practice
  • Fast food companies use social networking sites to target children
  • Yes, Serious Academics Should Absolutely Use Social Media
  • How to Monitor Social Media in 20 Minutes Per Day
  • Social media's 'wild west'
August 11, 2016

Automaticard is a Must-Have Solution for Automatic Credit Card Billing

In these days of online transactions, there is a real need for this. Automaticard provides users with a simple and easy way to manage all of the automatic charges made on their credit cards, as well as quickly find account/contact numbers if their credit cards are lost or stolen. July 29, 2016

DT&G : Design, Type & Graphics for July, 2016

DTG Newsletter ~ Vol. 26, #7 ~ July
Graphic designers, web designers, illustrators, typographers, digital artists and everyone in the creative fields around here are looking forward to this year's Back to Design School issue, and our Fall Fonts Festival kicking off in September!
SURF's UP.. Summer is almost over!

  • 01 JULY 2016 - Digital Photography, photos, and all fun in the sun ...
  • 02 Photoshop Madness : Make Your Own Angry Bird Fan Art With Photoshop
  • 03 60 Seconds 334: Why use Spotify?
  • 04 4th of July Nails
  • 05 Creative Tidbits #209: body painting, Photoshop filters,
    . . . type and typography and more
  • 06 2016 Elections : Now you can dress and undress your favorite candidates
    . . . Trump, Clinton, or Sanders, or all three!
  • 07 Illustrator vector cupcakes and muffins!
  • 08 This could be the most important drawing software since Adobe Illustrator
  • 09 PSMania yet another image editor for photo enthusiasts
  • 10 Self publishing has come of age, and Textkraft mobile production
    . . . studio makes it happen
  • 11 3rd annual Dronestagram/National Geographic International
    . . . Drone Photography Contest
  • 12 Patina Painting App for Mac Relaunched with New Features
  • 13 July to August... on the road... taking car
July 2, 2016

Washington Technology Announces Industry Days Lineup at ACQUIRE Show

The Industry Days lineup at the ACQUIRE show features an all-star line-up of information and opportunity! This is a two-day educational event and tradeshow for government and military professionals looking to deliver on their agencies’ missions. May 20, 2016

Marketing Update : Prince's death, Coachella, strategy, franchisees, Surveys and more

We haven't had a Marketing Update since the first of the year, and it's about high time since marketers are beginning to dig out from winter. Keeping in the know of marketing is a vital need for graphic designers -- if you know where it's going, you can design for it! Follow long . . .

  • Four Years After #Linsanity, Hornets PG Jeremy Lin Quietly Thriving On Social Media
  • Social media responses to Prince's death spark debate in local marketing community
  • Marketing at Coachella: How brands stake claims amid the bands
  • 3 Key Elements Your Content Needs to Break Out From the Crowd
  • Effective marketing communications strategy is crucial
  • Smart Marketing Strategies That Attract Franchisees
  • Do We Need Formal Surveys Anymore?
  • The Hard Truth About Social Media
May 3, 2016

Design Biz Opportunity : CurbAppeal brings Real Estate photography to the iPhone

Designers and photographers may be looking for a little extra income -- this may be the opportunity to bring in some of those real estate clients and boost the biz! Time to sell? Spring real estate markets firing up ... time to sell! April 25, 2016