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Marketing Update May: Print, Visual, Email, Digital Ads, avoiding Facebook and more

marketing for profit

As we move toward the buy seasions of back to school and the holidays, marketing strategy should change. Many now are saying let's get away from Facebook -- with the news that Facebook delivers only a fraction of the views you think they're getting, your money might be better spent elsewhere. But read the news, test the rules and keep on keeping up :

  • Display Advertising Statistics for Different Types of Digital Ads
  • Why Visual Communication Will Dominate Marketing tomorrow
  • 7 Tips to Running a Successful Email Marketing Campaign
  • Here’s Another Way Digital Could Complement Print
  • Why Publishers are Shifting Away From Facebook
  • 5 Easy Ways To Improve Your Website
May 16, 2017

We were thrilled with this new writing app which automatically formats your content

In a world of content management systems, auto style sheets and all manner of automation, some things work, and some things don't. I got so tired of flaky Wordpress default formatting I had to go back to doing it myself. This app really looks promising. May 3, 2017

Clone that SD Card and don't look back . . .

 Twocanoes Software Releases SD Clone 3 for Mac When you need to clone an SD Card, you want it to copy quickly and accurately -- if you do it often, you'll want to check out SD Card cloning software for Mac. SD Clone 3 includes new features for cloning memory cards faster and easier than ever, including enhanced capabilities to shrink SD card data, verify card capacity and clone a single card to multiple cards simultaneously. May 2, 2017

Marketing Update : Hashtags, Video Content, mobile, performance measurement and more

marketing for profit

Marketing update for graphic designers An understanding of PR and marketing go hand-in-hand with graphic design, especially once you get into branding and product markings. In the connected world, with social media and consumer input on such a wide-spread scope, all the rules have to be considered with a grain of salt and a lot of testing! What's hot these days :

  • 4 things every event professional should know about social media measurement
  • Why publishers are rethinking their pursuit of huge numbers
  • How to Use Hashtags to Improve Your Social Media Marketing
  • How Visual Advertising Will Change Marketing In 2017
  • 4 Ways to Totally Nail Your Video Content Marketing
  • How Publishers Can Increase Their Mobile Advantage
May 2, 2017

Paying your royalties just became a lot easier and accurate

 OFFICER solutions launches Fox 1.0 - New Royalty Software Do you sell product -- fonts, games, photos, graphics -- that requires you to pay royalties? It can become a nightmare unless you've got the right management software. Make your payments right, right now. April 25, 2017

2017 Prediction: cyber clouds with chance of pain: threats, invasions, cyber wars and you!

cyber_security_roundup

cyber_security_roundup Unfortunately this edition has to be way beyond 60-seconds. I'm in the second reading of Future Crimes: Everything Is Connected, Everyone Is Vulnerable and What We Can Do About It, actually I'm listening to the Audible version, and just ordered the print version. This could possibly be the most important book of the decade and I urge anyone reading this to get a copy and study it.
      Many of you already know that I've been involved in tracking cyber activities since the late 1980s. I have not been digging into the intracies of how it works or the background -- but rather about discovery, tracking and reporting. I've been a highly active Spamcop user/agent, and active participating Knujon user and evangelist. As a reporter for UGNN and Safenetting, I've have closely followed the threats arriving in the mailbox and on the web, as well as tracking and discovering where the threats are coming from, who could be behind them, and the owners/publishers of the sites and internet resources they use. What we've learned over the past decade is that following the money trail is not necessarily the thread to chase. Since the late 1990s, cyber crime and cyber intrusion has taken on another level of divisiveness for religious, political and societal gain.

If you read (or listen to) Future Crimes you will begin to understand what the security community has been preaching about for over three decades. Add these references to your reading list, and you'll see the rest of the iceberg that is the cyber world:

  • Tor and The Dark Net: Remain Anonymous and Evade NSA Spying
  • @War: The Rise of the Military-Internet Complex Paperback
  • Cybersecurity and Cyberwar: What Everyone Needs to Know®
  • Data and Goliath: The Hidden Battles to Collect Your Data
  • The Dark Net: Inside the Digital Underworld
  • Cybersecurity for Beginners
  • How to Access the Deep Web
January 1, 2017

Conversational infographics: Use any of over 3,000 icons in iOS messaging

This is not necessarily a graphic design tool, but surely with over 3,000 icons to communicate with you can do some creative brainstorming. This app for your iPhone gives you the power of infographics on the fly, using icons. November 18, 2016

Optical character recognition for MacOS Sierra

The client hands you a stack of printed material to digest in the next project. What do you do? The more work you can get done for you, the better you'll be, right? Typing is one chore that really hasn't been innovated. Now, OCRWizard 4.0, optical character recognition (OCR) and PDF document conversion application for macOS could relieve you of at least some of those chores. OCRWizard converts any PDF, scanned documents, or image files (including the picture of business card) into searchable PDF, Word, Pages, HTML, Excel, Keynote, and ePub, etc. on Mac. November 16, 2016

Graphic Design: Designers discuss How to calculate charges? Hourly or Flat Rate?

As a graphic designer or creative specialist, whether employed, or freelance, how do you charge for your services? There have been many articles, probably hundreds, and many books written about running a creative business. It all really boils down to how much it costs you to do business, how much you want to make, and how well your market supports your talent and price level. That's simple enough. Yet the question on the lips of many creatives is not necessarily how much to charge, but how to charge it. October 19, 2016

Publishing Update 1610 : Publishing content, digital, print, and DTP

In this edition of our publishing update we look at some deep journalism vehicles as well as sponsoring content and academic publishing. Don't forget that digital publishing is only a part of the picture -- the print publishing industry is robust and doing well!

  • How millennials interact with long-form journalism on mobile devices
  • Editorial and Sales Can Collaborate to Maximize Revenue
  • Is Your Publishing Toolkit As Strong As It Can Be?
  • Programmatic Publishing: Repurposing Ad Tech
  • Sponsored Content And Editorial Integrity
  • Academic Publishing Is All About Status
  • Rekindling the Passion for Print
  • Counteracting Content Shock
October 3, 2016