SIXTY-SECONDS BLOG: ... which is actually 60-Second Windows, or 60-Seconds.com ... Fred Showker blogs about the realms of publishing, graphics, computing, social networking, marketing, promotions, and media-- with an eye to entertaining, amazing information that will possibly make you think! Published since 1988 as syndicated articles for user group newsletters, these are vital tidbits for busy computer users that you can read in 60-seconds! Join me on DTG FACEBOOK FaceBook and follow along on DTG TWITTER Twitter. Or, you can meet up with Fred +FredShowker, @FredShowker RSS

Social Media Update : infographics, strategy, readership, SEO and Social Media Mistakes

Summer is around the corner ... soon you'll have those opportunities to hook into your readers social streams with your agenda. What? You don't have an agenda? You don't have your strategy yet? Well, you'd better get moving! Read these leads we've gleaned from the recent social media press and you'll be much better informed:

  • Creating the perfect social media strategy for your company
  • Infographic: Why you should be marketing with social media
  • 8 Social Media Mistakes That Are Killing Your Brand
  • Digital News Readership Continues to Gain New Ground
  • How To Use Social Media To Boost Your SEO Campaign
  • How Nonprofits Can Create Real-Time Marketing
  • People are the New Social Channel
... and more! May 12, 2015

60-Seconds #322 : I got trapped by Google Adsense & false advertising

Do you remember when Google came out with Penguin, how they would penalize any site with 'false' links? Then all this talk about mobilegeddon, and how Google has become the internet police and the ministry of information -- all about 'honesty' on the web. Google's "honesty" took a big hit when I wanted to contact a Tupperware sales representative in my own town. But, the search results were the last thing I expected -- and certainly the last thing I wanted. April 28, 2015

Social Media Update : The wires and wireless are buzzing with the next big thing

Social media is hotter than ever! With news of streaming video from Twitter and Facebook, along with some disturbances with Linkedin, every graphic designer needs to stay on top of the social media game. Here are some interesting stories we bookmarked recently -- good enough to pass along to you:

  • Should digital magazine covers be designed different from print?
  • Balancing art and science to track campaign performance
  • 8 indispensable tools every content writer needs
  • Why I Won't Accept Your Linkedin Invitation
  • Top 5 Advantages Of Email Marketing
  • Managing your online reputation
... and more! April 27, 2015

#321: Google smites millions of the unwashed, unmobile at Mobilegeddon! REPENT or ye shall surely perish!

I've been getting email from web designers and ISPs from India to Indianapolis, like late night TV evangelists with bad hairdos, counting down to what they are calling the Mobilegeddon. The call to arms is rolling out : judgment day is tomorrow, April 21. It's so compelling -- blogs are humming, web masters are panicking and there's even a hashtag #mobilegeddon. I just had to do some research and find out why the whole web world is once again bowing down to the latest scriptures of Google. April 20, 2015

Creative Tidbits #191: inspiration, typography, gallery, Paul Rand

Fred Showker's Creative tidbits

Creative tidbits is a column in DTG Magazine featuring creative inspiration The spring represents some special interests for graphic designers -- end of school, beginning of the summer buy and travel wave. Here are some starters to get your creative juices flowing :

  • Pentagram's New School Rebrand: Best Thing Ever Or Unbearable Monstrosity?
  • Perfect archives for collage artists, designers and collectors
  • "Happy Town" by Katsumi Tamura wins Golden A' Design Award
  • New Photography Acquisitions at Georgia O'Keeffe Museum
  • TypeTalk: How Good Typography Can Help Your Job Search
  • UVU arts grads present final projects showcase
  • Vordik Designer Spotlight: Damian Watracz
  • Exhibit shows art of design legend
  • Putting a typeface to the name
  • ... and more !
April 8, 2015

DT&G : Design, Type & Graphics for April 2015

DTG Newsletter ~ Vol. 25, #04 ~ April Here we are, moving forward into April, and part two of our Designing Women special. As always have a great month, and keep in touch . . .
What's here?

  1. 20th Annual Designing Women Celebration Three: New finds, old friends
  2. 20th Annual Designing Women Celebration Four: Pins, needles, pens, paints and passion
  3. 60-Seconds #320 : Should history be erased? Should Google erase memories if they're out of date?
  4. Vintage printing effects with this new Photoshop plug-in Permanent Press
  5. Creative Tidbits #189: Oscars, Light Sabers and Football Helmets
  6. Creative Tidbits #190: Hip-hoppers, decades, Instagram, textures and more
  7. Marketing Update : Twitter, Facebook, Direct Mail, Press Releases, Video and more
  8. Advertising Update : Brand-Protection, cookies, digital ads, ad strategy
  9. Marketing Update : Click-through, Customers, Mobile, Email, PR Pros and more
  10. Marketing Update : March Marketing Madness
  11. Create a Whole New World of Video with Red Giant Universe VFX
  12. Know how to fold? Use the Folding Genius AI Version 2 for Mac and Win
  13. Graphic Design App Candy Apple Updated with more WOW features!
  14. & Else : News, Views and Reviews from the News Department
  15. April is brought to you by
  16. Looking ahead: May, June July

April 1, 2015

20th Annual Designing Women Celebration Four: Pins, needles, pens, paints and passion

Designing Women Surf

This week's surf was a lot of fun. We got Kraft of craft and Murphy's law! We met designers who make movies and veteran skateboarding designers! So when we say "Roll" with the 20th Annual Designing Women edition -- that could be very literal :

  • Verena Michelitsch : New Twist, Old design problems
  • Murphy's Law : if it can be fabulous, Kelly does it
  • Martina : an eye for color, shape, style and space
  • Eugenia Loli motion in collage... and film
  • Nomoco : watercolor magician
  • The true craft of Kraft
  • Hire a Skate Mom!
  • and more to come!
March 27, 2015

Creative Tidbits #190: Hip-hoppers, decades, Instagram, textures and more

Fred Showker's Creative Update

When I saw the series of photos shot across 4 decades I knew this was going to be a good edition of Creative Tidbits! Hope you enjoy this edition -- and if you can guess all those circle movie posters, let me know!

  • Getting Closer to the California Print Junkie Who Designed Jay Z's "Holy Grail"
  • Astonishing series of photographs of four sisters shot every year for 40 years
  • Could Graphic Design Help People Better Relate To Each Other?
  • Interview : My Instagram: Lauren O'Neil
  • Dust & Noise Overlay Textures
  • Can you name the movie?
March 18, 2015

Creative Tidbits #189: Oscars, Light Sabers and Football Helmets

Fred Showker's Creative Update

Finding more and more inspiration from people doing creative things! I really enjoyed this edition, particularly the football helmits thing and the iSaber piece . . .

  • Design is everything (not made by nature) for Penn State alumnus Chip Kidd
  • Meet the Graphic Design Mastermind Behind the Best Part of the Oscars
  • Graphic Artists Take Shots At New Steelers Helmet Designs
  • Designed by Apple in Tatooine: the iSaber light saber
  • Berman: Romancing the ink stains in Eastern Market
  • 6 Women Rocking Tech for Good
  • ... and more on the way!
March 11, 2015

60-Seconds #320 : Should history be erased? Should we let Google erase our memories if they're out of date?

Back in September I was following the story about the guy in Europe who wanted to "be forgotten" by Google. It's really unbelievable to me that intelligent people would come up with something like this. Of course, there are some real kooks in this world after all. Then an article by Corinne Iozzio in Popular Science brought the issue to broad daylight. You can manipulate and even erase history just by exploiting Google! March 6, 2015