Creative Update #176: Creative tips, tricks and inspiration

by Fred Showker

The graphic design of ... Creative tidbits - a column in DTG Magazine It's been a busy summer, but we still have time to search for creative inspiration! Creativity comes when you least expect it, be ready. Follow along with our July Creative Tidbits with these and other creative starting points for all designers and creative visual communicators ... here we go:

  • Got a Presentation to Give? Here are the 10 Most Common Concerns
  • Using InDesign, Illustrator, and Photoshop Together
  • Find the Right Imagery for Social Media Branding
  • How a Publication Redesign Impacts Advertising
  • How to Take an Infographic from Good to Great
  • A Typographic Makeover Of Email
  • ... and more !

How to Take an Infographic from Good to Great

summer reading for all ages

It’s easy to make a good infographic. But it takes a lot of dedication to turn a good infographic into a great one. Why go through all the trouble? While a good infographic can generate a bit of interest, it doesn’t create traction. It’s quickly forgotten, left behind by other, better infographics. A great one, on the other hand, will be shared across social media and maybe even hit the infographic jackpot by getting posted on a big site like Mashable, Fast Company, or Popular Science, which will bring in huge amounts of traffic.
      As a designer, it’s your job to make your infographic unique, engaging, and ready to go viral. Sound like a tough job? You bet. But here are some tips that should make the process a little easier.
more creative tidbits for July Full story : Adrienne Erin -- www.creativepro.com
2014 ... related image Here's another angle: screen shot

Got a Presentation to Give? Here are the 10 Most Common Concerns - Answered

Have you agreed to present at an upcoming conference or event? Are you in a mild state of discomfort—or even full-blown panic? Being able to speak in front of an audience is an important part of your career. Many first-time speakers want to feel confident, engage their audience, and feel good about giving their presentation. But, how? Here are the answers to some common concerns by those who have been asked to give a presentation:
      (1) Does the audience really listen or do they just read the PowerPoint slides?
(2) How many head and hand movements are too many?
(3) How do I keep people entertained?
(4) How do I prevent my face from getting red right before the speech?
(5) How do I handle questions and interruptions?
(6) What’s the best way to practice my speech?
(7) How do I improve my opening and closing?
(8) What are the most common mistakes made in public speaking?
(9) How do I avoid the first five minutes of anxiety?
(10) How do I make my speech stand out?
full answers here:
more creative tidbits for July Full story : Scott Topper -

Using InDesign, Illustrator, and Photoshop Together: Getting the Most From the Interface

OMG ... we can't believe we're seeing Sandee Cohen re-appear on the horizon! Years ago, she used to know what she's talking about . . . here's a new article ...
      When Adobe first created the concept of a "Creative Suite," they wanted to make all the applications work and look as much alike as possible. But as Ralph Waldo Emerson said: "A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines." It’s just not possible for the three applications in "InDe-Illu-Shop" to work exactly the same, despite the best intentions of the Adobe software designers. However, that's not to say that the applications don't have their similarities. You just have to know what’s similar and what's not.
more creative tidbits for July Full story : Sandee Cohen for www.creativepro.com

Find the Right Imagery for Social Media Branding

summer reading for all ages

Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you've probably watched a television ad and figured out the brand behind the ad before you even saw a logo or any other identifying product.
      Brands focus on quality images that evoke emotional responses, and use them consistently across multiple channels. One of those channels is social media, which provides brands an opportunity to use images to build brand loyalty and promote sharing.
      Selecting the right images for social media requires some serious thought. Brands that skimp on the quality of their images risk lowering their brand's appeal.
more creative tidbits for July Full story : Noelle Federico - www.marketingprofs.com
2014 ... related image Here's another angle: screen shot

How a Publication Redesign Impacts Advertising

Because your clients might be nervous about how a redesign will affect their ad, it’s important to have a strategy for proactively answering their questions.
      You are sitting at your desk working on your next ad sales effort when your phone rings. It is one of your long-time advertisers, and out of the blue, she asks how the redesign of your magazine is going to impact her advertising. Redesign? How did she find out? You know you haven't talked about it, and no other staff members were supposed to discuss it in public — but somehow it got out there. You want to panic, but you can’t. Instead, you’ve got to come up with a solid answer to her question.
      Although the way this advertiser found out is far from optimal, there are many benefits of a redesign for your advertisers. Here are some of the most notable:
more creative tidbits for July Full story : Scott Oser -- associationmediaandpublishing.org

A Typographic Makeover Of Email

The evolution of email over the last 30 years has skewed toward management and utility, not readability. It's an understandable progression: As our inboxes increasingly overfloweth, email has increasingly become something to avoid, to put off, to delete without reading, to discard as quickly as possible.
      In a world where inbox zero is the ultimate goal, who cares about good typography? But is that really the way things should be? Can laser-like focus on readability be a successful tool in email management? If email is more pleasant to read, won't it by extension be easier to manage?
more creative tidbits for July Full story : www.fastcodesign.com

What did you miss in the last GO Creative Tidbits?

JOIN the creative experience! We'd like to hear from you! On the Facebook page, you'll find the gallery "Art is where you find it" -- you can contribute art there. Or, let DTG visit your site -- we'd love to have you contribute there and become part of DTG!

Thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just send and email, contribute your own article, join the Design Cafe forums, or follow DTG on Facebook!
GO Meet up with DTG Editor Fred Showker at +FredShowker, or @Showker
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