From direct mail, to LinkedIn, to watching your print and social media programs, we are rolling toward the summer market, and May! Here's the next edition of DTG Marketing Update:
* Integrating social media in direct marketing campaigns
* How to Take Real Advantage of LinkedIn Company Pages
* 5 PR skills you won't learn in a classroom
* Surprise: Marketers want more Google+
* Direct mail: Send green, save green
... and more
Direct mail: Send green, save green
Direct marketers have become increasingly savvy about the positive impact environmental policies have on their brands, in addition to the policies' main intent of improving sustainability and lessening environmental impact.
But challenging your design, production and printing partners to help meet sustainability goals also can have a positive impact on your bottom line. Here are 10 tips that will make your direct mail efforts more "green," and save money.
Full story : Target Marketing Magazine
Surprise: Marketers want more Google+
Despite the low turnout on Google +, marketers want to learn more about how to use the social media platform effectively, according to the 2012 Social Media Marketing Industry Report.
A surprising number of those surveyed ' 70% ' said they want to learn more about Google +, despite the fact that only 40% are currently using it.
Full story : Small Business Trends
Integrating social media in direct marketing campaigns
Many marketers are incorporating social media into their integrated marketing campaigns to complement other efforts such as direct mail, print marketing and digital communications.
One way social media has influenced direct marketing is by enabling direct interactions with customers. Direct mail pieces can be sent with QR codes and links to social media sites, where customers can share feedback and interact with the brand directly. This also offers marketers another avenue through which to promote products and discounts, Business 2 Community reported.
Full story : www.123print.com
5 PR skills you won't learn in a classroom
An interesting thing happened the other day. A new business prospect asked us why he hadn't come across a PR professional before who knew the right questions to ask about his business.
It's a gross generalization, but as a rule we joke that we went into PR because we hate numbers. And numbers are just one thing you need to know that you won't learn in PR class. Here are five other skills:
Full story : www.prdaily.com
How to Take Real Advantage of LinkedIn Company Pages
Associations and other organizations can increase their opportunities to network with members, potential members, vendors, and customers through a well-developed presence on LinkedIn, says Stephanie Sammons, CEO of Wired Advisor, a blogging and social media platform for financial professionals.
LinkedIn has updated its company pages to help organizations become more engaged. For example, organizations can update their individual company pages to allow followers to receive updates and insights about job opportunities, organizational news, and more. However, these are far from the only kinds of updates that an association can post on its company page. "Think about this as a brand-new opportunity to showcase your thought leadership," Sammons says.
Full story : Association Media and Publishing
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout! and please join DTG on Facebook!
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