Marketing Update : PR Full Swing

by Fred Showker

Marketing updates for designers, agencies, marketers and public relations From direct mail, to LinkedIn, to watching your print and social media programs, we are rolling toward the summer market, and May! Here's the next edition of DTG Marketing Update:
* Integrating social media in direct marketing campaigns
* How to Take Real Advantage of LinkedIn Company Pages
* 5 PR skills you won't learn in a classroom
* Surprise: Marketers want more Google+
* Direct mail: Send green, save green
... and more

Direct mail: Send green, save green

Direct marketers have become increasingly savvy about the positive impact environmental policies have on their brands, in addition to the policies' main intent of improving sustainability and lessening environmental impact.
      But challenging your design, production and printing partners to help meet sustainability goals also can have a positive impact on your bottom line. Here are 10 tips that will make your direct mail efforts more "green," and save money.
READ THIS REPORT Full story : Target Marketing Magazine

Surprise: Marketers want more Google+

Despite the low turnout on Google +, marketers want to learn more about how to use the social media platform effectively, according to the 2012 Social Media Marketing Industry Report.
      A surprising number of those surveyed ' 70% ' said they want to learn more about Google +, despite the fact that only 40% are currently using it.
READ THIS REPORT Full story : Small Business Trends

Integrating social media in direct marketing campaigns

Many marketers are incorporating social media into their integrated marketing campaigns to complement other efforts such as direct mail, print marketing and digital communications.
      One way social media has influenced direct marketing is by enabling direct interactions with customers. Direct mail pieces can be sent with QR codes and links to social media sites, where customers can share feedback and interact with the brand directly. This also offers marketers another avenue through which to promote products and discounts, Business 2 Community reported.
READ THIS REPORT Full story : www.123print.com

5 PR skills you won't learn in a classroom

An interesting thing happened the other day. A new business prospect asked us why he hadn't come across a PR professional before who knew the right questions to ask about his business.
      It's a gross generalization, but as a rule we joke that we went into PR because we hate numbers. And numbers are just one thing you need to know that you won't learn in PR class. Here are five other skills:
READ THIS REPORT Full story : www.prdaily.com

How to Take Real Advantage of LinkedIn Company Pages

Associations and other organizations can increase their opportunities to network with members, potential members, vendors, and customers through a well-developed presence on LinkedIn, says Stephanie Sammons, CEO of Wired Advisor, a blogging and social media platform for financial professionals.
      LinkedIn has updated its company pages to help organizations become more engaged. For example, organizations can update their individual company pages to allow followers to receive updates and insights about job opportunities, organizational news, and more. However, these are far from the only kinds of updates that an association can post on its company page. "Think about this as a brand-new opportunity to showcase your thought leadership," Sammons says.
READ THIS REPORT Full story : Association Media and Publishing


And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout! and please join DTG on Facebook!

Continue Reading More: Media and Marketing Updates


And, thanks for reading

Fred Showker

Unless noted otherwise, this page and content was authored by Fred Showker, Editor and Publisher of DTG Magazine and 60-Seconds.com. You can hook up with Fred at +FredShowker, on Google+ or most social medias @Showker



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