Yes, it’s a new year, and time to start planning:
* Marketing destination: Online community – how to survive and thrive
* Beyond the app store: 3 tips for marketing your mobile offering
* The impact of email marketing maturity on email protocols
* Your email signature is a valuable marketing tool
* Three Reasons to Print Association Newsletters
* 5 Steps for a Successful QR Code Marketing Campaign
* 12 Marketing Predictions for 2012
… and more
Yes, it’s a new year, and time to start planning:
* Marketing destination: Online community – how to survive and thrive
* Beyond the app store: 3 tips for marketing your mobile offering
* The impact of email marketing maturity on email protocols
* Your email signature is a valuable marketing tool
* Three Reasons to Print Association Newsletters
* 5 Steps for a Successful QR Code Marketing Campaign
* 12 Marketing Predictions for 2012
… and more
Three Reasons to Print Association Newsletters
Association executives, especially those responsible for the overall budget, can think of thousands of reasons to stop printing the association s newsletters, and all of them involve a dollar sign.
Countering the “bottom line argument can be difficult at a time when associations are looking to find any possible way to trim budgets. But here are three compelling reasons association media managers can give when asked to justify printing hard copies of the association s newsletters.
Full story : Association Media & Publishing
Your email signature is a valuable marketing tool
In this depressed economy, the corporate marketing budget is usually one of the first things that is cut back. Proving tangible return on investment (ROI) on marketing efforts can sometimes be a challenge. Marketing initiatives with no tangible ROI often end up on the chopping block during a recession.
With email marketing open rates and ROI steadily diminishing, savvy companies are now turning to a readily available, virtually free resource for email marketing exposure. Full story : BetaNews
Beyond the app store: 3 tips for marketing your mobile offering
Thanks to a growing number of DIY tools, small to mid-sized businesses (SMBs) can now create mobile apps to promote products and services almost as easily as they can update a Facebook page.
But how do you get these apps into the hands of customers? Where do you begin? Full story : Mashable
12 Marketing Predictions for 2012
In 2011, Microsoft acquired Skype; Facebook’s and Twitter’s advertising platforms gained momentum; Google joined the social networking party with Google+; social became a mainstream component within search-engine results pages (SERPs); and Congress called for increased disclosure by companies providing location-based services.
As 2012 follows on the heels of such events, what digital changes and trends should forward-thinking marketers anticipate? Here are Optify’s Top 12 predictions for the year ahead. Full story : MarketingProfs
5 Steps for a Successful QR Code Marketing Campaign/
While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code.
However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the ‘fad’ bin, never to realize their full potential. The task for marketers is to use this interactive tool to deliver useful and meaningful experiences to their users. Full story : Mashable
Marketing destination: Online community — how to survive and thrive
Considering a trip to the magical town of social media? The land where online communities self-organize and prosper from the passions of its residents — where voluntary user-contributed creativity helps communities grow and flourish?
Well, before you buy your ticket, you might want to double-check your travel itinerary and make sure you’re up for it.
(Careful, this site has a lot of stalker links and spam links!) Full story : MarketingProfs
Marketing research chart: The impact of email marketing maturity on email protocols
How systematic are organizations in their approach to email marketing? What protocols are used by the most seasoned and strategic of email marketers?
To answer these questions, marketingsherpa surveyed more than 2,700 marketers about their email marketing processes. See their findings in this week’s chart. Full story : Marketing Sherpa
And that wraps it for this edition of Marketing Update from DTG. Don’t forget … we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout!
More: Media and Marketing Updates
And that wraps it for this edition of Marketing Update from DTG. Don’t forget … we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading
Don’t forget … we encourage you to share your discoveries with other readers. Just send and email, contribute your own article, join the Design Cafe forums, or follow DTG on Facebook!