Ramping up for May and Mother's Day -- a huge opportunity to lock in client loyalty! Don't forget to send in your Mother's Day promos! Let's take a look at this week's marketing update :
[*] Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience
[*] Understand How Buyers Buy: Marketing With the 'Buying Center' Concept
[*] Facebook pulls the rug on business: We will return the favor soon
[*] How to target communications to conference attendees
[*] Eight Secrets of Success With LinkedIn PPC Ads
[*] RFP for Ad Sales? Not Necessarily a Good Idea
[*] Making Sense of Data: What Marketers Can Do
[*] The 16 best lines in marketing
Understand How Buyers Buy: Marketing With the 'Buying Center' Concept
As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation to understand where to focus, and you may even gain significant insights into that target market.
Those insights help you understand how to build the right products, develop a product positioning strategy, and fulfill the needs of that target market. Here's the infographic.
Full story : Glenn Gow -- www.marketingprofs.com
RFP for Ad Sales? Not Necessarily a Good Idea
Ideas to help associations improve the search process when they are looking for new ad sales representation.
Interview with Jim Elliott, president of James G. Elliott Co., Inc. head of the largest national magazine advertising sales outsourcing firm
Full story : Carla Kalogeridis
The 16 best lines in marketing
It's difficult to stand out in a crowd, yet sometimes all it takes is a good line to garner a little notice.
Like old friends, these 16 best lines in direct marketing are great to have at the ready.
Full story : Jeffrey Dobkin
How to target communications to conference attendees
When you consider the core conference business model, there are many parallels that can be drawn to traditional association publishing.
Very simply, an editorial team develops an idea, ad sales finds sponsorship or advertising opportunities, and the audience development team builds an audience to consume that content and advertising. Therefore, the basic direct marketing tactics that work for association publishing should be put in place for conference marketing — the same skill sets are engaged.
Full story : Association Media & Publishing / By Steve Crowe
Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience
It is no secret that in 2014 consumers will be more dependent on smart applications than ever, and that the success of brands will depend on their ability to advertise effectively on mobile devices. Users are currently ahead of marketers in their omni-channel behavior: mobile usage has skyrocketed, but mobile advertising spend has not kept up with usage rates.
For brands there is a tremendous opportunity to engage with their targeted audience with not only mobile but also the latest technologies available to mobile, especially artificial intelligence (AI). Doing so would present new possibilities for you to create more complex and targeted digital campaigns.
Careful, this one has a pop-up ad splash screen and other stalker links and screen spam
Full story : www.marketingprofs.com
Facebook pulls the rug on business: We will return the favor soon
The Valleywag tech blog reported Wednesday that Facebook is planning to slash organic page reach down to 1 to 2 percent of your business page like base. What does this mean for your business?
Let’s say you’ve spent money on Facebook advertising to get your like base up to 2,000 likes, probably $1,200 to $1,500 in spending on top of what you were able to get in terms of likes organically. Once Facebook throttles your posts to only reach 1 to 2 percent of your like base organically, you’re reaching about 20-40 people per post. Thanks, Facebook is telling you, for spending money to build your like base up to where it is now. If you want to talk to those people here and after, you need to pay us more.
Full story : augustafreepress.com
Making Sense of Data: What Marketers Can Do
Marketing teams today are swimming in data—online, offline, internal, external, customer demographics, Web analytics, media modeling, viewability, impressions, click-through rates, conversions, engagement metrics. But all any brand team really wants is to connect with its customers, or potential customers, in a personal and meaningful way.
The goal for marketers today is first to tie all their disparate proprietary data together. But that's only step one.
Full story : adage.com
Eight Secrets of Success With LinkedIn PPC Ads
Elaine Marquis is an online marketer specializing in technology and B2B. She's senior online marketer for the Corporate Education Group and social media strategist for the International Institute of Business Analysis (IIBA) Greater Boston Chapter. In this article she writes :
If your B2B marketing department is like most others nowadays, you are engaged in blogging, social media, SEO, email marketing, and much more; the sales department requires an ideal number of quality leads, after all. But limited resources and tight budgets in today's economy can make that a challenge for any marketing department.
* 1. Make sure the audience is large enough
* 2. Make sure the audience is targeted sufficiently
* 3. Bid more than the suggested bid range
* 4. Turn off low-performing ads
* 5. Use an image that works for your company
* 6. Choose to optimize based on click-through rate
* 7. Link to a dedicated landing page with a form
* 8. Temporarily change your profile for research purposes
Full story : Elaine Marquis writing for marketingprofs.com