Closing out 2013 sets us up to launch our marketing programs for 2014, and it's not a moment too early ... here we go :
* How Social Data Changes Everything We Know About Marketing
* Understanding and utilizing digital marketing
* How to Frame Your Visual Storytelling Strategy
* Are You Posting Without a Plan?
* Stop Losing Leads
... and more
Understanding and utilizing digital marketing
Adobe's recent report on digital marketing is quite an eye-opener. For this generation of marketers who brag about their digital prowess, their fast-paced actions and responses, and their potential to harness the emerging technologies, the reality seems to fall short of their claims.
The report, “Digital Distress: What Keeps Marketers Up at Night?”, is based on an online survey conducted on 1,000 U.S. marketers. There has been a major paradigm shift in the entire concept and nature of marketing, and most marketers do not feel adequately trained or equipped to handle the constant change and evolving technologies, which has led to rising insecurity.
Full story : Archita Datta Majumdar - multibriefs.com
How Social Data Changes Everything We Know About Marketing Strategies
The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance, is down almost 50% since 2002.
In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight years.
Full story : mashable.com
How to Frame Your Visual Storytelling Strategy
We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.
For PR pros grappling with the expanding number of social platforms, half the battle seems to be getting started.
Full story : Matthew Schwartz -- PR News
Stop Losing Leads
Here are four common reasons you may be missing good advertising and sponsorship prospects, as well as members.
U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. But that’s not the only way they’re losing out on opportunities, says Brandon Stuerke, president of Advisors Edge Marketing, a specialist in marketing strategy and automation.
Full story : Association Media and Publishing -- Publications & Resources
Are You Posting Without a Plan?
Associations need a structured road map to create and manage successful social media programs. Here are the essential components that a strong social media strategy should include.
To survive in today’s business world, organizations must have a social media presence —unfortunately, strategy is lagging (way) behind. In fact, a 2013 survey showed that creating a social media strategy is still a major concern of 83 percent of marketers.
Full story : Association Media and Publishing
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading