Marketing Update 1106-13

by Fred Showker

Marketing update for June This is an interesting marketing update edition because the big shift is from traditional methods of marketing to online efforts. Is this the slippery slope? Don't know, but it is running rampant ... * Snow White, 7 online marketing sins * How to Automate Your Social Media Marketing Efforts * Top Subject Lines for a Birthday Loyalty Program * Direct mail marketing bouncing back with economy * 8 Tips For 'Social' Marketing ... and more

Snow White, 7 online marketing sins

Why do we enjoy reading fairy tales to children? Fairy tales are full of morals; they are educational and they help young people to learn, grow and develop in a safe and positive environment. But what has all of this got to do with online marketing and online advertisers?
      If children learn from fairy tale characters and their actions, online advertisers can learn to evaluate and improve their online marketing campaigns from fairy tale antics too.
READ THIS REPORT Full story : MarketingProfs

How to Automate Your Social Media Marketing Efforts

So you've got all of your social media networking accounts set up, now what? Once the social media account creation tasks are complete, the next stage involves growth, building and interaction.
      To give you some assistance in determining what tools and strategies you could be implementing to build your customer base, your social media growth and your brand image, here's a tip: automation. By automating parts of your social media campaign, you can save yourself a large amount of time and money.
READ THIS REPORT Full story : socialmediatoday.com

8 Tips For 'Social' Marketing

Facebook, Twitter, and other social media platforms can be effective ways to market your company, but only if you do it right. Power up your efforts with these tips from Web-based application provider Wildfire.
      Perhaps you're just discovering the power of social media. Or maybe you've known about for quite some time. Either way, if you're using social networking sites such as Facebook and Twitter to market your company, you probably want to make those campaigns as effective as they can be, right?
READ THIS REPORT Full story : www.informationweek.com

Top Subject Lines for a Birthday Loyalty Program

Every year each one of your customers celebrates abirthday/anniversary of the first time they've done business with you. Your business also celebrates its own anniversary doesn't it?
      This is a built-in opportunity for you to build better customer relationships with email marketing. If you're not sure where to start with your birthday and anniversary loyalty programs, here are some helpful ideas.
READ THIS REPORT Full story : blog.verticalresponse.com

Direct mail marketing bouncing back with economy

If it seems like your mailbox is brimming with direct mail advertising these days, you are not imagining things. After three years of declines, spending on everything from simple postcards to glossy brochures is rising.
      Direct-mail advertising sales rose 3.1 percent last year, a significant turnaround from the previous three-year drop of 20 percent, according to New-York-based marketing consulting firm Winterberry Group LLC. The firm is forecasting a 5.8 percent increase in direct mail spending for 2011.
READ THIS REPORT Full story : Medill Reports -


More: Media and Marketing Updates

And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

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