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"Usability" has become the buzz word in the web design industry these days, and for good reason! We encourage anyone who is involved in web design to somehow get to New York City this month.... Website Usability Tools and Techniques: How to Optimize the User Experience Usability is one element of the customer experience that can make or break the success of your site. If users cannot easily navigate your site and find what they are looking for, the competition is only a click away. In fact, a recent study revealed that: “46% of users have on at least one occasion been driven to alternate sites because their preferred site failed” . So what is “good usability?” Website usability is dependent upon a combination of elements including consistency in the site layout, a logical and intuitive navigational system, strong, easy-to-find content, and straightforward pages that enable users to reach the information or product they need with ease and simplicity. The experience that users have on your website will determine whether they will return to your site as loyal users. . July 20-21, 2000 Marriott East Side, New York City . At IIR’s Website Usability Tools and Techniques conference, we will concentrate on the usability techniques that you can incorporate throughout your site’s design and development process to optimize the user experience. Web usability practitioners from leading sites and companies are contributing their expertise to this conference with themes that cover: Understanding user behavior data to facilitate design processes Organizing content to lead users to the right place on your site Determining how and when to open up your development process to users Re-designing your site Comparing usability for B2B and B2C sites . Who should attend? . The target audience for this conference are executives involved in: Website Design/Development, Online Content, eBusiness Initiatives, Interactive Marketing, Interactive Business Development, Usability Testing, Customer Retention, Content/Information Architecture, and Interactive Strategies and Solutions. __ Don’t miss the special keynote speaker, Web Usability Guru, Jared Spool of User Interface Engineering, and check out the special optional pre-conference workshop: “Transforming the ‘What’ of User Feedback into the ‘How’ of Innovating the Site Experience,” will be presented by Organic. . Website Usability Tools and Techniques: How to Optimize the User Experience July 20-21, 2000 Marriott East Side, New York City http://www.iir-ny.com/conference.cfm?EventID=M1127 For more information, call Melissa Magley at (212) 661-3500 x. 3236, e-mail Mmagley@iirny.com

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