OKAY, we're off and running into another year of DT&G's social media updates, and these next 22 references were the hottest links in the past three weeks before the first of the year! If you have observations or experiences to share, please feel free to contribute your guest article for all DTG readers! And here we go . . .
- 8 Reasons to Focus on Content Marketing and Improve your Google Ranking
- AI, chatbots, live streaming and more social media trends for 2017
- Apple: One billion iTunes podcast subscriptions and counting
- 5 Tips To Help You Achieve More With Social Media Marketing
- Battle Of The Ages: The Digital vs.Traditional Media Debate
- 8 Companies Changing the Social Media Game
- Do Page Likes Still Matter on Facebook?
ALERT Be very careful what you click! Many of the sites listed below employ stalker links! LOOK FOR the Firefox ‘READER’ icon in the address window to read the articles without the risks! (More here)
AI, chatbots, live streaming and more social media trends for 2017
Social networks have been with us for just over a decade but it feels like forever doesn’t it? When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old school connections I hadn’t seen in decades and living in faraway places started popping up on my screen. Many of them are a little older, greyer and with less hair than I remembered.
After I was more comfortable with Facebook I joined Twitter. But I noticed the same behaviour – obsession. This intersection of people and technology was resonating with our tribal curiosity and creativity. Technology was becoming more human. Then the smart phone was added to the mix.
Jeff Bullas -- themediaonline.co.za
5 Tips To Help You Achieve More With Social Media Marketing
Like search engines, most social networks have also evolved significantly over the last few years. Platforms like Facebook and Twitter have gradually changed their algorithms to encourage quality content and user engagement. That is why you should no longer measure your social media success by the number of followers or page likes
In order to effectively use social media, you need to change your approach and view it as a part of your broader blogging and content marketing strategy. With this background, here are a few tips that’ll help you increase the effectiveness of your social media campaigns and achieve more tangible results.
Battle Of The Ages: The Digital vs.Traditional Media Debate
Yawn. Are you starting to get bored with this debate? I am, except I still believe that the traditional methods are better because the Publisher makes something. In today's digital environment the advertiser gets all the exposure for free, and the Ad management companies make all the money. Just look at Google's revenue curve, and then look at your own. Do you see something fishy?
I have no idea who Sara Sisenwein is, or how she comes to claim this turf, but here's an interesting piece -- albeit slanted toward generation X -- that may open some ideas. Sara writes :
Apple: One billion iTunes podcast subscriptions and counting
Apple on Monday announced that the iTunes Store eclipsed 1 billion podcast subscriptions. That’s a whole lot of talking. A special promotion appeared in the iTunes Podcasts directory to commemorate the big number.
Apple says that those billion subscriptions are spread across 250,000 unique podcasts in more than 100 languages, and that more than 8 million episodes have been published in the iTunes Store to date.
Lex Friedman ~ www.macworld.com
Do Page Likes Still Matter on Facebook?
Now this may seem like an odd question, of course we all want Likes on our Facebook Pages and posts. But given changes over time to the way the platform works and how the News Feed algorithm functions, does the number of Page Likes you have matter as much as it used to? Does having more Page likes necessarily mean you're a better business, or the best option relative to a users' search?
Likes are the fuel that runs the Facebook machine, the tool that defines organic reach, that Facebook uses to target us with ads - without doubt, Likes are important. But just how important are they in the modern Facebook eco-system? Here's an examination of the evolution of the Like and how it's influence has been diluted over time.
Andrew Hutchinson -- socialmediatoday.com
8 Reasons to Focus on Content Marketing and Improve your Google Ranking
In the olden days of brick-and-mortar businesses, the three most important factors determining a business’ success were location, location, location. In today’s digital world, not much has changed in that regard; the three factors remain location, location, location (on the Google results page, of course). Being found online when a user types in a keyword in a search engine can determine the success or failure of your company.
Having a top ranking site on Google can bring your company tremendous benefits
Finance Magnates by Yael Warman, Content Manager at Leverate.
8 Companies Changing the Social Media Game
No doubt you’ve got an arsenal of tools to help you leverage social media as part of your marketing strategy. But, like any toolbox, it can get overloaded as you add more and more items. Perhaps it’s time for a little spring cleaning -- okay, fall cleaning -- and an update to the apps and tools you’re using to build your social media presence.
To meet strategic objectives, improve follower engagement, and . . . well, just have some fun, I’ve compiled a list of eight companies that can offer you a new approach to social media.
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
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