Summer is around the corner ... soon you'll have those opportunities to hook into your readers social streams with your agenda. What? You don't have an agenda? You don't have your strategy yet? Well, you'd better get moving! Read these leads we've gleaned from the recent social media press and you'll be much better informed:
- Creating the perfect social media strategy for your company
- Infographic: Why you should be marketing with social media
- 8 Social Media Mistakes That Are Killing Your Brand
- Digital News Readership Continues to Gain New Ground
- How To Use Social Media To Boost Your SEO Campaign
- How Nonprofits Can Create Real-Time Marketing
- People are the New Social Channel
8 Social Media Mistakes That Are Killing Your Brand
Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation.
This article will walk you through eight social media marketing mistakes you should avoid at all costs.
Full story : Entrepreneur Media, Inc
Creating the perfect social media strategy for your company
When it comes to creating an effective and innovative social media strategy for your company, there are many different steps necessary to successfully deliver your message across multiple platforms.
To expand your audience with a smart online presence, engaging content is a must. The strong relationships you want are dependent upon aligning quality content with your central mission, delivered through the platforms that make up our current and continuously changing digital age
Full story : Cindy Woudenberg -- multibriefs.com
Digital News Readership Continues to Gain New Ground
Newspaper outlets were initially slow to adopt digital publishing in a full-force manner, with many still experimenting with systems like paywalls and subscriber-only content in order to avoid alienating their paid print subscribers.
But new data is showing that news outlets have nothing to fear from digital; even as print sales and print advertising revenue continue to decline, digital readership–especially among the demographics that have basically grown up with instant news access via the internet–is on the rise.
Full story : goodereader.com
How To Use Social Media To Boost Your SEO Campaign
Search engine optimization (SEO) has almost become synonymous with content marketing. Because you need a steady stream of quality, optimized content in order to fuel your SEO campaign, many business owners focus a disproportionate amount of attention to cultivating the best possible content.
However, there are many other outlets for ongoing SEO you’ll need to consider if you want to maximize results.
Full story : www.forbes.com/
Infographic: Why you should be marketing with social media
For as long as there have been businesses, there has been the promotion of those businesses.
Here's the actual file : 0319SocialMedia_infographic.png
Full story : Kaylee Nelson - exclusive.multibriefs.com
People are the New Social Channel -
Many associations see social media simply as a means to push content out to members. Instead, we need to put our members at the center and recognize that they are the ones facilitating the interaction and transferring content back and forth.
Associations were the original social networks, created to bring people of like interests and expertise together and connecting them to the right information. However, what effectively connected people in the 1990s no longer works today. No longer can organizations simply push information and content out to their audience. Today, "people” transfer content back and forth. People are the new channel. The challenge for associations is embracing this new paradigm and connecting with members where they are having their conversations.
Full story : Karen Perry - Association Media and Publishing
How Nonprofits Can Create Real-Time Marketing
Every year, there are a handful of events that present unique real-time marketing moments.
From March Madness to the upcoming birth of the Royal Family’s newest member, these events aggregate audiences in the millions. With so many people united by a single event, and participating in the conversation on social media, there is a clear opportunity for nonprofits to create their own real-time marketing moments, here’s how:
Full story : Drew Bernard | Non-Profit Marketing
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
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