Actually it's been quite a time since our last update, and we've got a bunch of pent-up articles to get out here before the end of the year! So there will be three updates pretty fast in a row. If you're a web designer, not just a template jockey, let us know!
- 5 Web Design Techniques to Make Your Website Search Engine Friendly
- Three simple resolutions on how to do better SEO in 2016
- 9 responsive design mistakes you don’t want to make
- 6 Advanced Google Analytics Tricks You Should Know
- 8 responsive web design trends that defined 2015
- How to Do Unintentional Link Building
- How to be a Problem Solving SEO
How to be a Problem Solving SEO
These days everyone is talking about the overlap between SEO and marketing. Are SEOs marketers? If you ask me, they most certainly are - but we live in a world where SEO is a separate team with separate KPIs than the marketing team for many brands. If we're going to prove our value to people who may have minimal knowledge in the technical side of what we do, SEOs need to be problem solvers.
A problem-solving SEO is someone who can pull and interpret data like nobody's business, while understanding what makes their users tick at the same time. An SEO who can balance the qualitative and quantitative aspects of our day-to-day jobs will be the SEO who is respected among her "marketing" peers and executes campaigns that fill both technical and experiential voids for users. There are a few key steps to take if you want to achieve Problem-Solving SEO status.
Brittney Sheffield - searchenginewatch.com
How to Do Unintentional Link Building
During a Portuguese video chat earlier this month, Google's Diogo Botelho made some confusing remarks about links. He said that webmasters should never ask for links. Originally, the statement was translated as, "webmasters should not buy, sell, exchange or ask for links." The part about not even asking for links created quite a stir in the SEO community. Google later clarified that webmasters shouldn't "Buy, sell or ask for links that may violate our linking webmaster guidelines."
Google Webmaster Guidelines says, "Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines." The big problem: the word "intended" is still part of that statement.
Adam Stetzer - President & Co-Founder, HubShout
9 responsive design mistakes you don’t want to make
As explained in UX Design Trends 2015 & 2016, responsive Web design has become the industry’s recommend approach for supporting multiple screen sizes and devices. But not all responsive sites are created equally.
Whether you’re designing a small company website or reworking an ecommerce platform, let’s explore some mistakes you definitely want to avoid on your next responsive Web design project.
Jeremy Girard — The Next Web
6 Advanced Google Analytics Tricks You Should Know
When it comes to free analytics software, nothing comes close to Google Analytics.
However, most webmasters see the basic graphs and stats that Google Analytics (GA) gives you and never dig any deeper.
8 responsive web design trends that defined 2015
In the short timespan since, responsive web design has gone from an interesting new idea to the industry-wide accepted approach to multi-device design.
As we look to 2016, we can see that the maturation of this approach brings with it a number of best practices as well as some exciting trends. Let’s take a look back at successful trends of the year with an eye towards the future.
Jeremy Girard - thenextweb.com
5 Web Design Techniques to Make Your Website Search Engine Friendly
Your web design should be SEO friendly. This is the first criteria that you should keep in mind when developing a website. You can try out many things to make your website search friendly.
But here are the top five things that you should begin with in your website design.
Three simple resolutions on how to do better SEO
Here we are again, fresh into a new year and ready to take on all that life has ahead of us. The three pillars of SEO: content, link earning and the 'experience'.
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of Web Design with both feet
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
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