Ad Blockers : Google search result ads, Netflix, Native Ads, FCC privacy rules and more

by Fred Showker

NO ADS | NO TRACKERS | NO MALWAREOnline social media update from DTG Magazine We're following the advertising industry with great interest. Of course you've followed our advertising and marketing updates for years, and we carefully tried to warn the online ad world of the evils of spam for nearly three decades. Alas, the unquenchable quest for money has corrupted the entire online advertising world to the point of criminal activities and now there is a growing backlash from the public. It's a huge travesty that this second generation of internet users actually does not know what a spam-free internet is like. We're following the anti-spam world of ad-blocking for you :

  • Ad Blocking Declined In Germany; Advertisers Are Concerned With Snapchat Video Averages
  • Here's one sign that ad blocking's meteoric growth could start to slow down
  • Goodbye social media, analytics and ad trackers with Firefox Focus for iOS
  • Why building relevant ads in a cookie-free world comes down to context
  • Adblock Plus wins its 6th court case, brought by Der Spiege
  • Netflix promotes ‘Black Mirror’ by targeting ad blockers
  • Adblock Plus Calls Meetup To Form An Independent Board
  • A Glimmer of Hope in the Ad Blocking Battle
  • Ad-Blockers: Let’s Call Them What They Are!
  • The Natives Are Restless

Adblock Plus wins its 6th court case, brought by Der Spiege

In the US, blocking online advertisements might land you in a heated debate. In Germany, you might have that debate in front of a judge.
      Eyeo GmbH, the company that makes Adblock Plus, has been through no fewer than six court cases by publishers who say blocking online ads violates German law. The ad-blocking company has now won all of its cases at the district level, and one case has been through an appeal. Other cases continue through the German appeals courts.
ad blockers update Joe Mullin for arstechnica.com

Why building relevant ads in a cookie-free world comes down to context

Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve any kind of cut-through, but there is one proviso: consumers are willing to accept targeted ads only if they do not intrude on their privacy.
      It’s no coincidence that with marketers still relying on cookies, cookie synching and fingerprinting, the adoption of ad blockers continues to rise, with usage growing by 48 percent last year in the US alone.
ad blockers update Giovanni Strocchi -- marketingland.com

Ad-Blockers: Let’s Call Them What They Are!

Q: Users of ad blockers may not think of their actions as theft, but if you are a web publisher losing revenue to the blocks, it certainly seems like your content is being stolen.
      A: Convincing “honest” users that ad blocking is bad for the internet is an uphill battle, so many sites have started blocking the blockers. Just this week, The Atlantic announced that its readers will have to make a choice – disable ad blockers or pay a small fee to keep reading. If they refuse, they will no longer have access to the magazine’s content. Other publishers like The Washington Post, New York Times and Wall Street Journal have taken a more passive approach, politely asking those using ad blockers to turn them off.
ad blockers update Michael Korsunsky interviewed by www.adotas.com

Adblock Plus Calls Meetup To Form An Independent Board

Adblock Plus, the often-controversial company that offers an extension enabling consumer to block ads, disable tracking, and block domains known to spread malware, is looking for candidates to run an independent board.
      In fact, Adblock Plus is hosting a meetup in New York on Dec. 6th and another one in late January to vet candidates for a board.
ad blockers update Tobi Elkin

Netflix promotes ‘Black Mirror’ by targeting ad blockers

Technology is great but people can always find the worst ways to apply it. Anyone who has watched Netflix’s darkly twisted science fiction series “Black Mirror” can tell you as much.
      Playing around with the theme, Netflix and its agency MullenLowe Mediahub came up with a smart way to promote the show’s new season this month, by targeting ad blockers. ---
ad blockers update Yuyu Chen -- Digiday

Ad Blocking Declined In Germany; Advertisers Are Concerned With Snapchat Video Averages

Ad blocking in Germany has declined roughly 2% since Q3 2015, according to one national digital media trade group. Ad-blocking trends always seem to start in Germany, so it could be a harbinger for other markets.
      Jack Marshall of The Wall Street Journal explores the possibility that ad-block declines are due to harsher publisher stances against ad blockers. German pub Axel Springer, for example, took Adblock Plus to court in February regarding its paid whitelisting model.
ad blockers update AdExchanger

A Glimmer of Hope in the Ad Blocking Battle

In Q3 2016, AudienceProject surveyed internet users ages 15 and older in the UK and the US about their use of ad blockers.
      AudienceProject, who used a tracking pixel as part of the survey, detected that 26% of respondents in the UK and 23% in the US used an ad blocker on their desktops. Only 2% of respondents in both countries were detected using ad blocking tools on their smartphones.
ad blockers update eMarketer

Here's one sign that ad blocking's meteoric growth could start to slow down

Ad blocking rates in Germany fell for the third straight quarter in a row, according to data from digital marketing and media trade body Bundesverband Digitale Wirtschaft (BVDW) and Online-Vermarkterkreis
      analysts at eMarketer think that data point could suggest that ad blocking's meteoric growth is about to hit a ceiling.
ad blockers update Lara O'Reilly -- www.businessinsider.com

Firefox Focus specs, price rumors: Goodbye social media, analytics and ad trackers with Firefox Focus for iOS

Good news from the BEST browser people: FireFox. If you use Chrome, you don't need an identity, everyone else is using it!
      Firefox has announced that it will be launching a new mobile browser for iOS called Firefox Focus. This new feature will mainly allow for safeguarding online privacy. It does not only act as a privacy curtain; the new browser developed by Mozilla is also capable of blocking web trackers particularly social media, advertising and analytics trackers.
ad blockers update vinereport.com -- Hans Centena

The Natives Are Restless

Beth Donnelly Egan writes :
      In my last column, I shared some proof points to demonstrate the positive impact of native advertising. These were met with not only skepticism and doubt but downright anger. Most of the dissension was centered around the issue of deception.
      study after study has proven that once a reader/viewer feels deceived, brand metrics are negatively impacted. While there are marketers who will attempt to shroud their advertising as content, that is not native content, that’s deception. Here is Beth's previous article on this topic : http://www.mediapost.com/publications/article/288351/why-native-advertising-is-great-advertising.html
ad blockers update Beth Donnelly Egan

You know your web page sucks when . . .

... something moves, blinks, jumps or makes noise. The hucksters will do anything to get your attention and wreck your experience ... that's when advertising becomes screen spam and should be blocked or eliminated!

Tune in next time for more . . . Ad Blockers Updates from DT&G

UGNN SafeNetting Again I caution -- be careful what you click, and where you click. Sites these days expose you to all kinds of malware, phishing, stalking and predator links. Careful of those little popups in the text, (Usually with two green underlines) and be suspicious of any links, ads, or graphics that say "download" or "enter your zip code" or other intrusive information. Protect yourself at all times!

And, ... Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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Reprinted with permission from: http://www.graphic-design.com/Web/1612-20_ad_blockers.html
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