Ad Blockers : Google changing their tune, who's blocking and who's not

by Fred Showker

NO ADS | NO TRACKERS | NO MALWAREOnline social media update from DTG Magazine We haven't had an ad-blocker update since December, and I thought it had pretty much blown over. But now we're finding the industry is pushing back, and even Google is getting in on the act.

  • Watch, pay or go away: Google to enable publishers to charge users with ad blockers
  • Study: Many adopt ad blockers to avoid ads, not bad user experiences
  • Google will block some website ads on Chrome browser

Study: Many adopt ad blockers to avoid ads, not bad user experiences

survey

AdBlock Plus and Global Web Index released a report on U.S. ad block adoption and found that around 40% of all respondents had used ad block tech in the last month, as reported by Marketing Land. Broken down by internet devices, laptops led the way at 40% followed by desktops at 33%; mobile adoption lagged at 15%, and tablets were considered a separate category and only had 8% adoption.
Creative inspiration marketingdive.com ~ David Kirkpatrick

Google will block some website ads on Chrome browser

For some time, Google has ignored spam alerts and reports -- they just didn't want to hear how much money is rolling into their bank accounts from the coffers of cybercrime! This announcement is not surprising, however, I'll bet no AdSense ads are blocked! We'll see

Websites that run annoying ads such as pop-ups may find all ads blocked by Google’s Chrome browser starting next year. The announcement comes as hundreds of millions of Internet users have already installed ad blockers on their desktop computers and phones to combat ads that track them and make browsing sites difficult.
Creative inspiration sfchronicle.com ~ Tali Arbel

Watch, pay or go away: Google to enable publishers to charge users with ad blockers

A new Google tool will let website publishers charge visitors using ad blockers for removing the ads, or force them to turn off their ad blockers and view the ads. The feature is said to be designed to help publishers who fear for their slumping ad revenue.

A new extension called “Funding Choices” provides the publisher with the tool to embed into their website. When a user with an ad blocker visits the site, he is prompted to either to make a payment to remove the ads on the site, or to disable the ad blocker and proceed. Choosing neither of the options means one cannot view the website.
Creative inspiration Autonomous Nonprofit Organization 'TV-Novosti' - RT.com

You know your web page sucks when . . .

... something moves, blinks, jumps or makes noise. The hucksters will do anything to get your attention and wreck your experience ... that's when advertising becomes screen spam and should be blocked or eliminated!

Tune in next time for more . . . Ad Blockers Updates from DT&G

UGNN SafeNetting Again I caution -- be careful what you click, and where you click. Sites these days expose you to all kinds of malware, phishing, stalking and predator links. Careful of those little popups in the text, (Usually with two green underlines) and be suspicious of any links, ads, or graphics that say "download" or "enter your zip code" or other intrusive information. Protect yourself at all times!

And, ... Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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Reprinted with permission from: http://www.graphic-design.com/Web/1706_ad_blockers.html
#advertising, #marketing, #ad-blockers, #adblockers. #showker


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