As the web changes, so does the demands on the web designer. We continue continue to share essential information for all web designers...
* Google warns about 'artificial' or 'unnatural' links
* Untangling your mobile metrics with better redirects
* Black hat SEO tactic to avoid: Duplicate content
* Got interest in Pinterest? How to pin like a pro
* SEO & Personalization: An Evolving Relationship
* 9 ways to add LinkedIn to your company website
* How to optimize tablets vs. smartphones
.. and more
Black hat SEO tactic to avoid: Duplicate content
Google is quick to point out that "Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results."
However, the algorithm is far from perfect, no matter how many tweaks Google's engineers are making, and you don't want to risk your site getting penalized for duplicate content, even if it wasn't malicious. The following are a few ways that Google recommends site owners can proactively avoid a duplicate content issue on their site.
Full story : Social Media Today
Got interest in Pinterest? How to pin like a pro
For those of you scratching your heads wondering what Pinterest is anyways, we'll clarify that it's not just a place for moms, brides and crafters to "pin" ideas on virtual boards.
In fact, it's the 3rd most popular social network in the U.S so you might want to get "on board" and check it out.
Full story : Vertical Response by Kim Stiglitz
Untangling your mobile metrics with better redirects
A lot of mobile sites owners have trouble making sense of their metrics. In some extreme cases, they can't track referrals from any website besides their own desktop site, which of course is sending visits their way whenever someone approaches from a mobile phone
The trouble is potentially two-fold: not only is it hard to track visitors, but once Google's December changes take effect, it may be hard to attract those visitors in the first place.
Full story : Search Engine Land - searchengineland.com
SEO & Personalization: An Evolving Relationship
Personalization is here! Wait, it was kind of already here, so now is it "totally" here?
It's often hard to dissect how far we are into personalization already as we work past the ramblings of many who are angry that Google and Bing might actually know something about them. We also have to look back at where we've been as well, and as SEOs, formulate where we need to go in the future.
Full story : searchenginewatch.com
How to optimize tablets vs. smartphones
Having attended myriad web conferences over the years, we've heard most every prediction you can imagine. Some were a bit misguided ('Portals are the future direction of the Web!') and others were spot on ('This Google thing seems to have legs'').
Far and away, though, the most elusive prediction to get right has been 'It's the Year of Mobile!' Having heard this mantra since 2005 or so, it felt like my annual rallying cry regarding the Chicago Cubs World Series chances, with the results always seeming to fall short of expectations.
Full story : Search Engine Watch
9 ways to add LinkedIn to your company website
Adding LinkedIn's social features to your company website is a great way to tap into both a large-scale recruitment platform and a targeted network of business contacts. Don't believe it? Well, according to a study conducted by Bullhorn, a web-based software and services firm, LinkedIn is the leading social network for job recruiting.
Another study conducted by HubSpot, an inbound marketing company, showed that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. These stats highlight how increasing the integration of LinkedIn on your website can help improve the success of your business.
Full story : Mashable
Google warns about 'artificial' or 'unnatural' links
Have you recently gotten a warning from Google about having 'artificial' or 'unnatural' links pointing at your site?
Google says this isn't a fresh crackdown on link networks but rather a change from bad links being 'silently distrusted' to being more vocal about this type of penalty.
Full story : Search Engine Land
Don't forget ... we encourage you to share your discoveries in the online world of the internet, web, social networking, SEO, blogs and online publishing for marketing. Just discuss it in the Design Cafe, or pop out an email to DTG, and remember to join us on Facebook
And, thanks for reading