Social Media Update 1109-26

by Fred Showker

Marketing update for August 11 It's a moving target -- when you're trying to keep up with all the media out there. For graphic designers, you only have to focus on those that give you something for yourself and your clients! This Social Media update takes a look at :
* Is Your Business Maximizing Facebook?
* Promote your business with LinkedIn?
* Slide show: 6 deadly sins of social media measurement
* Social media for business is about giving, not taking
* The Top Five Social Media Mistakes
* Use LinkedIn mail to connect with your contacts
and the emerging world of social networking ...

Is Your Business Maximizing Facebook?

Facebook recently announced more than 750 million active users worldwide. That's ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in 2011!
      So ask yourself a question. Is your business leveraging the power of Facebook?
READ THIS REPORT Full story : www.socialmediaexaminer.com

Promote your business with LinkedIn?

LinkedIn in many regards is the forgotten member of the 'Big 4' of social media networks.
      This is weird (in some ways) because it has been around longer than either Twitter or Facebook. (But keep in mind MySpace was once the social media guerilla and still a force on its own).
READ THIS REPORT Full story : Social Media Dudes

Slide show: 6 deadly sins of social media measurement

For all have sinned and come short of the glory of social media measurement. According to Jamie Turner and Reshma Shah -- authors of "How To Make Money With Social Media" -- marketers routinely commit six deadly sins.
      If any of them sound familiar, it's time to change your ways.
READ THIS REPORT Full story : MarketingProfs

Social media for business is about giving, not taking

Many organizations -- and particularly businesses -- still look at social media and wonder, "Where's the value?" From their perspective, social media fails to deliver the goods.
      And the bad news is, from their perspective, it probably always will -- because the question, "What can I get out of social media?" misses the very point of social media.
READ THIS REPORT Full story : Social Media Today

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
      No matter how you slice it, reaching out, connecting and having conversations with customer online costs a business owner time and money. Could your social-media efforts be yielding better results?
READ THIS REPORT Full story : www.entrepreneur.com

Use LinkedIn mail to connect with your contacts

Have you used LinkedIn Mail? It represents a powerful way to stay in touch with important people (when used properly).
      Keep reading to learn how to keep in touch with prospects and customers with LinkedIn Mail.
READ THIS REPORT Full story : Social Media Examiner


More: Social Networking and Media Updates

And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just send and email, contribute your own article, join the Design Cafe forums, or follow DTG on Facebook!


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