This Social Media update takes a look at :
* 5 Steps To Get Your Business Ready For Mastering Google+
* 7 tips for dealing with upset Facebook fans
* 7 Twitter Tools To Get More Engagement
* 8 Essential Rules for Social Media and Business
* Developing a Unique Content Strategy for Google+
* Facebook Adds New Mobile Security Features
* Facebook makes massive privacy, tagging changes
and the emerging world of social networking ...
5 Steps To Get Your Business Ready For Mastering Google+
B2B companies have traditionally been laggards in social media, unlike their quick-adopting consumer counterparts.
One reason is that B2B doesn't facilitate the instant easy connections with customers or prospects that B2C can do so well. Consumers, for instance, frequently define themselves by a brand. You have only to think of Apple's cultural litmus test ads: I'm a Mac, I'm a PC.
Full story : www.fastcompany.com
7 tips for dealing with upset Facebook fans
What do you do when you've just received a less-than-complimentary Facebook wall post from someone who likes your business (or used to, so it seems)?
The customer could have a simple complaint, or be so upset he's gone on the offensive, making sure you and the rest of your community knows he's angry. Your next steps are key to retaining not only the business of the angry customer, but the business of other fans who like your page as well.
Full story : Social Media Examiner
7 Twitter Tools To Get More Engagement
Despite the advance of a lot of other Social Networks entering the scene recently, particularly Google+, Heello or Subjot, Twitter's stickiness is still very prominent and growing fast.
Especially, the recent changes made to Twitter point to a very bright future. The activity stream in addition with the @username tab make the Twitter experience much more interactive I believe.
Full story : socialmediatoday.com
8 Essential Rules for Social Media and Business
Social Media is a complex and evolving medium that many businesses struggle to figure out. Few find quantifiable success with it, many have failed, and most have yet to truly form a social media strategy.
Failure is often a result of using social media before taking time to understand it, including asking the questions why do people engage on it and what are the unwritten rules that govern its use. It's free exposure, and often organizations fail to intentionally plan their message as they would for an expensive ad campaign.
Full story : socialmediatoday.com
Developing a Unique Content Strategy for Google+
Many people are reluctant to dip their toes into yet another social network for a simple reason: they have no idea what they're going to say on yet another social network that they aren't already saying somewhere else.
Many people have cited Twitter as the channel most in competition with Google+, implying that you can adopt the same content strategy for Google+ as for Twitter: short updates, content curation, spur-of-the-moment images and video. But what exactly should you do with these content types on the platform that you aren't accomplishing on Twitter?
Full story : Christina Inge - Social Media Today
Facebook Adds New Mobile Security Features
Facebook has announced two new mobile security features. They realize more people are using mobile devices and want their security tools available everywhere you use Facebook.
Facebook says that almost 70% of the reported photos are taken down by the owner. Over the coming months, they will add social reporting to all mobile devices.
Full story : www.blogworld.com
Facebook makes massive privacy, tagging changes
Facebook is launching one of the largest privacy overhauls in its history. The initiative will make it clearer with whom you're sharing photos, status updates and locations.
"We want to make it easier to share with who you want, no matter what it is," Facebook Product Manager Kate O'Neill told Mashable during a preview of the new features.
Full story : Mashable
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading