This web update is a mix and match of catch-up items we’ve had on our radars for weveral weeks. Some interesting stuff here … * SEO Factors for 2011 * Curtains For MySpace? * Is Link Relevance as Effective as Anchor Text? * Designing an SEO Friendly URL Structure * Online Reputation Management’s Top 3 Challenges * HOW TO: Optimize Your Company’s LinkedIn Profile * Management Tip of the Day: Add Structure to Social Media * How to Plan a Successful Website Redesign… and more
This web update is a mix and match of catch-up items we’ve had on our radars for weveral weeks. Some interesting stuff here … * SEO Factors for 2011 * Curtains For MySpace? * Is Link Relevance as Effective as Anchor Text? * Designing an SEO Friendly URL Structure * Online Reputation Management’s Top 3 Challenges * HOW TO: Optimize Your Company’s LinkedIn Profile * Management Tip of the Day: Add Structure to Social Media * How to Plan a Successful Website Redesign… and more
SEO Factors for 2011
The year 2010 can be summed up as a year of many new things in the world of search marketing.
We saw the introduction of Google Instant, Google Caffeine, Google SERP revisions to marry organic and local listings, and the Bing/Yahoo index merger to name a few. We listened and paid heed to the wise words of Google when they said page load time would be the new ranking factor taken into consideration in 2010.
Full story : searchenginewatch.com
Curtains For MySpace?
Things just keep getting worse for MySpace. The former social networking hub recently announced it would cut nearly half of its global workforce as part of a restructuring effort.
As many as five hundred MySpace employees worldwide will soon be looking for work as the site continues to redefine itself from a social network to an entertainment content site with social networking features. Full story : www.pcworld.com
Is Link Relevance as Effective as Anchor Text?
Recently, Kristi Hines has been writing a lot about getting away from repeatedly using the same keyword-based anchor text (which may lead to a hop into the Google penalty box) and steering toward a larger variety of keywords and brand building with company names as the anchor text instead.
So if you quit obsessing on anchor text with the keywords you want to rank for, how will you be able to rank for those terms? Full story : searchenginewatch.com
Designing an SEO Friendly URL Structure
What’s in a URL? For the search engine optimization (SEO) world, everything!
Having a keyword-rich domain name and creating a sound information architecture followed by proper page naming conventions can put you on the fast track for SEO success. Full story : searchenginewatch.com
Online Reputation Management’s Top 3 Challenges
Online reputation management (ORM) has become the hot term emerging in digital marketing. But, like the ever-evolving areas of social media and crowdsourcing, few marketers know exactly how to use it to their advantage.
A central challenge of most organizations is that they need skilled marketing people who can read and understand the data resulting from online monitoring, as well as subsequently craft well-thought-out strategies to build business. Full story : www.marketingprofs.com
HOW TO: Optimize Your Company’s LinkedIn Profile
Boasting 90 million users, LinkedIn is one of the social media titans. For business professionals, it has become an essential tool for staying connected to their business network.
But for companies, there’s been little reason to pay attention to their presence there. LinkedIn has been about individuals, not organizations. LinkedIn Company Pages existed, but offered little in the way of functionality. That has now changed. Full story : Adam Kleinberg – mashable.com
Management Tip of the Day: Add Structure to Social Media
Can social media be adapted by companies to add business value without being a drain on productivity as employees spend their time tweeting and Facebooking? Harvard Business Review says yes.
The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters. Full story : www.reuters.com
How to Plan a Successful Website Redesign
Website redesigns have become an addiction. Every year or two, Marketing decides it’s due time to “freshen up the ol’ site.” And so begins the long, expensive process of recreating a website.
Unfortunately, businesses rarely take the proper approach to a website redesign, resulting in a project that goes over budget, launches late, and fails to deliver results. Full story : marketingprofs.com
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