This edition of Web Update brings yet more great tips and tricks, as well as some in-depth data for all web designers...
* Branding, PR, SEO: Send the right signals
* What's The Difference Between Mobile & Desktop SEO?
* 5 Steps to Link Building with Widgets
* Four Mistakes of the SEO Novice
* 6 Key Findings From The 2011 Local SEO Industry Survey
* Why browsing is so important to content discovery
.. and more
Branding, PR, SEO: Send the right signals
The biggest problem a new website faces is that search engines look for signals that the site provides a high quality response to a user's search query.
Certainly, the technical on-page mechanics still matter quite a bit -- these help establish the topic of a website. However, this only gets you started. How do we drive traffic growth?
Full story : Eric Enge - SearchEngineWatch
What's The Difference Between Mobile & Desktop SEO?
One of the questions I get most often about mobile SEO is this: I'm already doing SEO' do I really need to do mobile SEO separately? What's the difference between the two?
There are some who would say that there is no difference between desktop SEO and mobile SEO. It's a topic that often garners friendly debate -- Andrew French, a fellow Mobile Mondays columnist, has even gone so far as to say there is no mobile SEO, just SEO for mobile search.
Full story : Bryson Meunier -
5 Steps to Link Building with Widgets
Widgets are one of the best-kept secrets marketers can use to capture the attention of potential visitors and drive traffic to your website.
By increasing the interaction and connection of websites beyond links and video, widgets are a great way to promote a business and a website by presenting would-be visitors with interactive content that engages their interest and interaction.
Full story : Erez Barak, SearchEngineWatch
Four Mistakes of the SEO Novice
To help you identify some serious SEO pitfalls, Diamond has compiled a list of critical "don'ts" that might go unmentioned in more common lists of SEO "do's."
Here are four to consider
Full story : MarketingProfs
6 Key Findings From The 2011 Local SEO Industry Survey
If you ask any local SEO what the nature of our industry is like, you'll get a range of answers from 'exciting' & 'high-growth' to 'ever changing', 'full of opportunity' and 'challenging'.
The local online advertising market has seen strong growth over the last few years and this positive trend is expected to continue. Research group BIA/Kelsey forecasts that local online ad revenues will double between 2010 and 2015 to US$45 billion (US market only).
Full story : Myles Anderson - Search Engine Land
Why browsing is so important to content discovery
Laura Larsell writes, "I love libraries and bookstores. I love the tactile, olfactory and social experiences these physical spaces allow. Clearly the Internet has given us ample and exciting new opportunities to engage with information resources, but the digital realm is still a ways off from satisfying many of our real-world needs."
Putting aside the physical niceties of brick and mortar information repositories, one thing the Internet has yet to reproduce is the ability to easily and pleasantly browse its vast reaches. Browsing is a crucial component of information discovery; it allows an information seeker to expand organically upon an initial vague, often unarticulated need.
Full story : Mashable
More great web design ideas : DTG Web Design Updates
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