This edition of Web Update digs into the impact of social networking -- then we turn our sites on SEO ... including :  How to Properly Optimize Your Content  The roles of social, direct mail, print media  The demographics of social media  17 Twitter tips from Mashable Connect attendees  Website redesign: Relaunching without losing sleep  How much traffic should your website generate?  How to Make SEO Part of Your Company's DNA  Get started with Google Analytics  Top 4 Reasons to Hire an SEO Professional... and more
How to Properly Optimize Your Content
When it comes to content development and marketing, it is easy to get caught up in producing a great piece of content, placing it online, and then going out to tell the world about it. Between the placing it online and the going out to tell the world about it, there are a few additional things you need to do, depending on the type of content you have developed and where you are placing it.
The following are some content optimization tips to help your content get found.
Full story : Kristi H - www.verticalmeasures.com
The roles of social, direct mail, print media
Many marketing analysts have pointed to the web as the future. While social media, mobile tech and search marketing are certainly revolutionary, it is important to recognize the value of real-world, physically tangible marketing materials. Ultimately, consumers prefer to live in both worlds - not just the digital - and it's vital that businesses are able to fulfill those concerns.
Direct mail marketing is a good example of this trend, as many have denounced the medium as futile in light of social media. But the truth is that, if utilized effectively, social media can be instrumental in complementing a direct mail strategy.
Full story : 123Print
The demographics of social media
In this week's Ad Age, we collected a lot of social media demographics based on actual user profiles, not just Web traffic. But knowing how you love to pass around your #infographics we thought we'd pull it all into one handy file for you. And also knowing how you like deep-dive data, here's a more detailed table of the age breakdowns of Facebook, MySpace and LinkedIn.
Get the PICTURE
Full story : Advertising Age
17 Twitter tips from Mashable Connect attendees
While Twitter users have become more active in the past year, there are only a few who are consistently valuable, engaging and respected
Becoming one of those users is a challenging task, but it's also something that can pay big dividends. That's why we asked the world's leaders in digital for their advice on how to become a master Twitter user
Full story : Mashable
Website redesign: Relaunching without losing sleep
Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Keep these tips and no-nos in mind and you can keep yourself out of the CEO's office.
Too often, companies look to refresh the look of their site, and in the end, destroy their search engine presence. How? This can come from a myriad of reasons from coding errors, SEO unfriendly design practices, to even more disastrous practices (e.g., content duplication, URL rewriting without redirection, information architecture changes away from search engine friendly techniques).
Full story : SearchEngineWatch
How much traffic should your website generate?
How much traffic should your organization's website receive every month? 10K unique website visitors? 100K website unique visitors? It's a tough question to answer because there are so many variables and every organization has unique goals and challenges. Are you a small membership driven organization or an advocacy organization?
Do you focus on broad issues or super niche issues? It's also important to consider how often you produce website content and how well you promote it. Just because you write a great blog post or release an informative special report does not mean people will flock to your website to read it.
Full story : Frogloop
How to Make SEO Part of Your Company's DNA
nfusing search engine optimization into a company's day-to-day culture is a long-term strategy and doesn't happen overnight. It's not a one shot deal. It takes time, repetition, patience -- and even empathy.
In today's digital world, most companies get a huge amount of their traffic (and subsequently business) from search engines, especially Google and Bing. And yet, most of the people that work in these companies don't have any visibility into how important search is to their company's bottom line. Furthermore, they are completely unaware how their own activities play an important role in their company's SEO performance or what they can do to augment that performance.
Full story : Ray Comstock -
Get started with Google Analytics
There are millions of websites out there, and tracking how people are getting to your site and what's performing well is a must for being competitive in the online market.
Google Analytics makes it easy for anyone managing a site to track and analyze this data. It's a powerful, free tool that can answer a variety of questions for a wide range of users.
Full story : Mashable
Top 4 Reasons to Hire an SEO Professional
By now, any company that wants to find success online should know that search engine optimization is important. After all, if a website can't be found in the search engines, what good is it? Sure, there are other ways to promote a website, but the majority of web users turn to Google, Bing, and Yahoo! to find information, products, and services. It's important to have a search presence and an SEO professional can help to achieve this.
Here are 4 reasons that it might be time to hire an SEO professional:
Full story : Brick Marketing -
Don't forget ... we encourage you to share your discoveries in the online world of the internet, web, social networking, SEO, blogs and online publishing for marketing. Just discuss it in the Design Cafe, or pop out an email to DTG, and remember to join us on Facebook
And, thanks for reading