It's going to get ugly . . . how can you keep all these separate, and who knows which one might rise to the top of the heap. But when there are that many, there's a good opportunity to align with your target market. Web Design gets uglier but more fun at the same time
* Pinterest drives more traffic to publishers than Twitter, LinkedIn, Reddit combined
* Eating My (Key) Words: Changing The Way We Think About SEO
* The only tool you need to succeed on Twitter
* 9 Link Building Lessons We Learned As Kids
* Importance of 404 error pages
.... and the continuing online world
Importance of 404 error pages
Everyone believes that mistakes can happen, particularly when dealing with technology. When pages get relocated or eradicated, users are confronted with a 404 error page. These three words can make any internet explorer unhappy.
It is very important engage the visitor when they land on a 404 error page. Make them want to try again to obtain information from your site. I am going to share with you some tips on how to make your error page more interactive.
Full story : Search Engine Journal
The only tool you need to succeed on Twitter
One tool for Twitter stands above the rest, yet everyone already has access to it. In fact, it's right in front of your face every time you're on Twitter.
If you're a marketer and Twitter is in your toolbox, you can't afford to overlook this tool, which is the gateway into Twitter's data.
Careful, this one has a pop-up ad screen and other stalker links and lots of screen spam
Full story : www.marketingprofs.com
9 Link Building Lessons We Learned As Kids
Casie Gillette writes :
Do you remember the life lessons we learned as kids? Sayings like, "Treat others the way you want to be treated," and, "Don’t count your chickens before they hatch," were taught to us at a young age to guide us, help us make better decisions, and remind us to be nice to one another. I can't speak to whether or not those lessons actually stuck with you or helped you throughout your life. But I can tell you that these lessons can help with your link building… both right now and in the future. Here are a few of those lessons you may have forgotten:
Full story : Casie Gillette | searchengineland.com
Eating My (Key) Words: Changing The Way We Think About SEO
Search is heading in a direction that most of us could not have foreseen … a technically complex and varied amalgamation of platforms, devices and inputs. As the search engines become more focused on discovering user intent based on various elements that can be measured before a user even types anything — location, search history, mobility, circles, etc. — it becomes less important what that searcher actually typed in to access the SERP.
And with the rise of conversational search touted in platforms like Google Now and Google Glass, the searcher may not even type at all.
Full story : Jenny Halasz for Search Engine Land
Pinterest drives more traffic to publishers than Twitter, LinkedIn, Reddit combined
When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else.
Facebook accounted for more than 10 percent of overall traffic to publishers in September, by far the most of any social network. Pinterest drove 3.68 percent of traffic to publishers in September, the second highest of the social networks on the list and three times as much as Twitter, which ranked third. In fact, Pinterest's share of overall visits increased by 66 percent year-over-year, more than any other social network. ( Here's the actual article with all the data
Full story : Mashable
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading