Branding and promotion of your product/website is the essential key to your business's success. This is the reason why various marketing strategies and techniques are being implemented for the successful promotion of your websites. One such important aspect for successful marketing in tough economic times is designing style guidelines for your websites.
It is true that if you are a web master who own, run, or design a website, you need to religiously follow a style guide. The style guide tells you how to format the texts, images and other content of your website. Also, by creating a style guide, you are effectively establishing rules for others who can take over from you in near future.
Why create a style guide to design your website?
- It serves as a tool to ensure consistency across your website
- It can be the repository for designing guidelines and standards for your website
- Can behave as a training aid for new members of the team.
- It makes you look professional
- You have a control on your design
- A compromise on deign, message and branding can be avoided.
- Gets you a design which is consistent and more cohesive, a design that defines your own style.
Some common issues prevalent in your website that a style guide solves include;
- The top heading should be kept bold, or bold and italic both, or none.
- The image on the right side of the text is okay or it should be centered between the texts.
- What name will be given to your business, mycompany.com, my company Pvt. Ltd., www.company.com or something entirely different?
Designing Style Guidelines for Website - What to Include?
Logos - In the web world, logos play important role, and where most brands revolve around them. Therefore, the logos should be provided with variations and placed on the right location on a page so that it seeks maximum attention. The correct usage of logos is to provide them with different colors, and specify what colours are allowed to make it more appealing.
Spacing - What people usually do is that they underestimate the importance of white spacing on a web page. To include white spacing on the page is essential especially to highlight the logo and make content clearly visible.
Colors: Colors play important role in making a site attractive. Specify primary and secondary colors and when and where to use them.
Fonts: This is an important area to pay attention by you. It is required to define the size, type, spacing, color and line height of the texts. And how the font used in the body should be kept different from the headlines and sub heading. Make sure to include Web alternatives for non-Web fonts.
Layout: A consistency in the layout is required which can be done by setting up some generic templates that helps in curbing a lot of creativity while preparing layout.
Copy writing Guide: While reading, a reader looks for consistency or a consistent pattern in it, otherwise there would be an hindrance in the reading and user may leave the page immediately. For those who write their own copy would need to maintain consistency, and a copy-writing style guide can be helpful in this case.
Icons: Another way to promote consistency on the site is by defining the use of icons and correct spacing between them.
Navigation: Most important aspect of a website that can make or break it is its navigation system. After a site is once designed completely, new pages on the site keeps adding to it. Such things may affect navigation of the site.
Kabir Bedi is the senior web consultant at LeXolution IT Services, a professional an Indian web design company, with presence in USA. The leading firm provides best web design services and SEO services to its clients and the consultant provides professional advices to his clients about creating a successful online presence for their business.