8 articles for web publishers

by Fred Showker

Web Update Feb. 18, 2012 Those web publishers sure like their numbers, don't they? So here's 8 articles web publishers should get their heads around
* 5 Resolutions To Grow And Maintain Email Lists
* 5 Tips for Optimizing Your Social Media Content
* 5 Ways to Effectively Manage Your Online Reputation
* 6 skills of a great Web analyst
* 8 ways to get more people to read your content
* Facebook Apps' Access to Contact InfoConcerns Security Experts
* Creating Online Video Content that is Worth Watching
* Why you should run your website like a magazine

5 Resolutions To Grow And Maintain Email Lists

While no one likes a party pooper, here's a sobering thought: Each year email marketers lose roughly one-third of their email addresses to list churn, bounces, unsubscribes or spam complaints, according to the Email Experience Council.
      With addresses on email lists turning over every three years, growing email lists must be a priority for marketers. Good list maintenance will help reduce churn while giving you a more accurate view of your delivery, open and click-through rates. A clean list also will ensure that you're in compliance with CAN-SPAM laws.
READ THIS REPORT Full story : www.mediapost.com

5 Tips for Optimizing Your Social Media Content

With today's online marketing environment, it's more important than ever to ensure that your content can be integrated across many channels, not just on your own website.
      We were reminded last week about how content publishers such as newspapers and TV stations don't implement integration very well. They also tend to view social media sites and platforms as their enemy rather than partners that can help them achieve their goals.
READ THIS REPORT Full story : www.clickz.com

5 Ways to Effectively Manage Your Online Reputation

Are you a Sketchy Sam or a Likeable Laura? When it comes down to doing business with someone, there's no doubt that reputation is a major factor in making a decision.
      But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
READ THIS REPORT Full story : David Garland |

6 skills of a great Web analyst

What is one of the biggest problems in online marketing? Bryan Eisenberg puts it best: it's our critically high demand for skilled people. Why? One of the root causes is the supply and demand of data. As data becomes an exceedingly cheap commodity to online marketing professionals, the sheer supply of data creates a significant problem.
      We can't find enough skilled people to read, react, and respond to easy to spot risks or significant growth opportunities, and it will cost online business a lot of money this year.
READ THIS REPORT Full story : searchenginewatch.com

8 ways to get more people to read your content

Your precious words. You know they've got to be right to attract the audience you want. You've slaved over them, carefully crafting each phrase. You finally hit 'publish,' and what happens?
      Nobody reads them. No comments, no tweets, no sharing on Facebook. It's enough to send a writer into deep depression, and wipe out motivation to keep producing great content.
READ THIS REPORT Full story : Pamela Wilson -- copyblogger.com

Facebook Apps' Access to Contact InfoConcerns Security Experts

Facebook has announced that it will allow application developers to request access to a user's address and mobile phone number. Although the company is making strides to point out that the request is optional and must be explicitly granted by the user, the feature is already drawing criticism from privacy advocates and security experts.
      Historically, Facebook applications have been able to request certain bits of information about a user. This information can include basic tidbits, like a person's name, gender, list of friends and other publicly viewable information. More recently, Facebook has also allowed applications to request access to a user's e-mail address. An application may then use this data to better serve the user.
READ THIS REPORT Full story : mashable.com (slow loader - screen spam!)

Creating Online Video Content that is Worth Watching

You previously saw the YouTube keyword tool and video optimization techniques. They can help your online video content to get discovered. And getting discovered on YouTube certainly accelerated the launch of Justin Bieber's singing career. But for most marketers, getting you corporate video discovered in a YouTube search is a necessary, but insufficient first step. You also need to create online video content that is worth watching.
      Previously: YouTube keyword tool and video optimization techniques
READ THIS REPORT Full story : searchenginewatch.com

Why you should run your website like a magazine

Know why so many company websites are so incredibly, absurdly, infuriatingly... dull? Why so many corporate blog posts are little more than the undistinguished opinions of an executive or three, followed with the saddest of all online responses: "0 comments"?
      To find out why, just watch a few episodes of Next Food Network Star. On NFNS, one follows the contestants week after week, as one wannabe Mario Batali, then another, then another gets booted off the program. What happens at the end? The winner gets her own show, minus all the other personalities and the drama of competition, and suddenly... she's not that interesting.
READ THIS REPORT Full story : Ken Gordon - www.marketingprofs.com

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And, thanks for reading

Fred Showker


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