Happy New Year! Here's hoping your 2017 is creative, fun and healthy! Get involved and enjoy the creative experience -- share your experiences with DTG readers, and stop in to check out the year in creative tidbits!
- WORK: Unit's two new books on cover art created for design magazines
- Why Do One In Two Landing Pages Feel Like Email Clickbait?
- 5 Common Mistakes You’re Making With Your Email Signature
- Design and the Evolution of a Typographic Paper Promo
- Doing awesome stuff with type and images
WORK: Unit's two new books on cover art created for design magazines
Two new books from Unit Editions put the spotlight on the covers of design magazines, journals and periodicals – Impact 1.0 surveying the period 1922–73, with Impact 2.0 taking up the design story from 1974 to the present day.
It’s an international collection so takes in some of the world’s biggest names in graphic design, boasting work from everyone from E McKnight Kauffer, Will Burtin and Alexey Brodovitch, to Wolfgang Weingart, Rudy VanderLans and Neville Brody.
Creative Review -- Mark Sinclair
See a whole spread from the book!
5 Common Mistakes You’re Making With Your Email Signature
If your subject line is lame, your email doesn’t get read. The average person receives more than 50 emails a day and a quarter of us receive more than 100, according to a 2012 study by the software company Varonis Systems.
So let's assume you’ve made the cut and your email has been opened, there’s an often-overlooked element you may want to rethink—your signature at the bottom on the email. It can be your opportunity to leave a lasting impression.
Stephanie Vozza www.fastcompany.com
Design and the Evolution of a Typographic Paper Promo
Thanks to Ilene Strizver, founder of The Type Studio, for sending this one in . . .
Nothing makes a designer happier than paper and type. So when Neenah Paper asked Willoughby Design to design a book to promote its signature paper line, it took them about a nanosecond to say “YES!” The theme “Fresh Takes on CLASSIC Type” showcases contemporary typography interpreted by Willoughby, and demonstrates the versatility of Neenah’s paper products.
see more . . .
Why Do One In Two Landing Pages Feel Like Email Clickbait?
It may seem like an obvious piece of advice, but take a look at your own inbox and get clicking. You will soon find out how so much effort has probably gone into crafting the perfect subject line and conjuring up the right offer to get an email opened. It's likely that some personalisation is involved too, to ensure an appropriate offer that is at least targeted at the customer segment you fit into.
But then, once they've got you, you click to find out more and the magic soon disappears. You really thought they got you, but it turns out they don't. Instead of going to a landing page that builds on the offer or the carefully crafted promise of further information, we find ourselves back where we kind of suspected we would be. We have been hoodwinked once more. There is no special understanding of our wants and needs -- just a generic landing page.
Sean Hargrave, Staff Writer, www.mediapost.com
Doing awesome stuff with type and images
BeLight Software, Ltd., a firm in Odessa Ukraine has this extraordinary app that if I didn't know better would have been called "Typestyler" ... hello ?
Art Text is graphic design software specifically tuned for lettering, typography, text mockups and various artistic text effects. Supplied with a great variety of ready to use styles and materials, selection of textures, icons, fonts and backgrounds, special designed effects and shape transformations, Art Text guarantees striking appearance of your badges, logos, cards, flyers and presentations.
BeLight Art Text
See the movie!
What did you miss in the last Creative Tidbits?
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