Marketing Update : 2015 Strategy, Using images, Optimization, Marketer in PR

Here comes 2015 -- is your strategy in high gear? Here are some serious articles I've earmarked for this issue. Hopefully you're on your way into 2015 with some new energy. Get your PR hat on, and your Graphics tablet going and you'll do a great job!

  • Your guide to using images in your content marketing strategy
  • Publishers vs. LinkedIn: The Next Heavyweight Fight?
  • What exactly is 'dynamic creative optimization?'
  • Your Content: Lock It Up or Set It Free?
  • The new age of public relations
  • Every marketer is a publisher
  • ... and more
December 15, 2014

Marketing Update : Converting customers, covering bases, email, SEO and PR plans

Now turn your marketing powers toward the slow winter season, and hopefully, an exciting spring rebirth. First, however, take care of the lingering marketing activities and firm up your 2015 strategy!

  • Four Ways Service Companies Can Convert More Customers via Email
  • How many marketing bases can you realistically cover at 1 time?
  • 2 critical but often overlooked email marketing metrics
  • 4 reasons why you should combine SEO, PR strategies
  • PR insider: More fans than plans
  • ... and more
December 1, 2014

Web Design: Community Trolls, Net Neutrality, Content, Listserv, positioning and more!

This closes out our year of web design tips, resources, leads and references. It's been a huge year and 2015 promises to be even bigger in terms of change. Get ready for a lot of disappointments and changes that may not be to your liking!
[] How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)
[] Is Minimalist Web Design Poised to Rule the Online Future?
[] Community Trolls: Types, Motivations, and Solutions
[] The importance of app verticals for media companies
[] Transition Tips from Listserv to Online Community
[] How Consumers Feel About Sponsored Content
[] How to Write a Great Business Blog Post
[] What kind of blogger are you?
.... and the continuing online world November 25, 2014

Marketing Update : high traffic, authorship and the dark side of marketing

Okay, you've made it through another year of marketing, and the high-traffic marketing season is just about over. If you've missed your mark, there's no use on trying to regain lost action -- just get started on the next season!

  • How much of your marketing strategy do you dedicate to content amplification?
  • Content’s Growing Role In The Integrated Marketing Communications Plan
  • Three Good Reasons Why Google Authorship Still Matters
  • The Dark Side of Content Marketing [Infographic]
  • Lon Safko asks : Is Your Email List Dirty?
  • ... and more
November 24, 2014

Web Design: Google, Authorship, website color, SEO Strategy and more!

This edition of DTG's Web Design Update helps close out the year with some sage advice, and a look at some new developments in the web designer's world! Follow along :
[] The First Look at How Google's Self-Driving Car Handles City Streets
[] Google Action Against Pregnancy Center Ads Stirs Confusion
[] 9 Simple Tips for Making Your Website Disability-Friendly
[] 7 Tips to Ensure Your SEO Strategy Supports Your Brand
[] In Google Authorship, the 'Who' Overtakes the 'Where'
[] The art and science of great website color selection
[] Five SEO Steps to Take Before Redesigning Your Site
.... and the continuing online world November 18, 2014

Marketing Update : Pro Bono Work, Marketing Videos, Experts and Top U.S. Buzz

Are your clients screaming for better marketing graphics? Do you think they know what effective graphics are? As the world of marketing gets more complicated, graphic designers need to keep right on top of every crook in the road ... literally

  • Why Doing Pro Bono Work is Good for Your Agency and How to Find the Right Match
  • Infographic : How Big Businesses Use Colors to Affect Your Emotions
  • Create Compelling Marketing Videos That Educate and Entertain
  • In the Content Marketing Kingdom, Third-Party Experts Rule
  • A Seven-Item Checklist for Measurable Marketing
  • Eight Ways to Rock Your Media Marketing
  • 2014 - Mid-Year Rankings: US Top Buzz
  • ... and more
September 9, 2014

Marketing Update : Facebook Ad Network, Best Bang for your Click and Postcards Marketing

Here we are in September, the opening of the biggest marketing season of the year, and if you haven't done your homework, then you're in trouble! You should already be working on your Valentine's promotions!
[*] Here's Why Facebook's New Ad Network Accelerates a Trend That's Transforming PR
[*] Which Marketing Channel Gives You the Most Bang for Your Click?
[*] Learn Why Direct Mail Is A Smart Choice For Any Business
[*] Fix These 5 Email Marketing Missteps Right Now
[*] Don't maintain your reputation; build it
[*] Marketing with postcards -- Parts 1 and 2
... and more September 2, 2014

Marketing Update : AdWords Etiquette, Content Skills, and do we really trust advertising?

Effective marketing comes in many different shrouds ... from content to comments, beware what you say, where you say it and who you say it to! It's all about trust and skills. Follow along as we dig deeper into end of summer marketing :
[*] Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
[*] The 5 pillars of effective content marketing etiquette
[*] 5 Marketing Skills That Digital Journalists Will Need
[*] Google Goes All in on Mobile Apps With AdWords Updates
[*] Do Americans Trust Advertisements? by Ayaz Nanji
[*] How To Choose The Right Medium For Your Message
... and more August 26, 2014

Marketing Update : End of Summer, on to big marketing season

We're almost through the summer "dog dazze" and now ramping up for the biggest marketing quarter for the year, pay attention :
[*] 6 strategies to assess if a bold new idea is worth the risk
[*] Priceline Seeks Results From Facebook as Google Wins Ads
[*] Media relations techniques that don't involve pitching
[*] 5 ways to build brand awareness through content
[*] 5 Little-known YouTube Features for Marketers
[*] Metrics That Matter
... and more August 19, 2014

Web Design: New Tlds, domain Landrush, Conversion Rates, WhatsApp, Teen Usage Stats, Google Encrypt, Bloggers Block and more

Spring comes, and we all get lazy! But this is no time to let up on your learning or web design . . . follow along this issue of Web Update :
[*] New Internet Domain Extensions: Don't Get Blinded by the Sunrise or Run Over by the Landrush
[*] Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social
[*] WhatsApp by the Numbers: Where It's Popular; Teen Usage Stats
[*] Take these steps toward an effective landing page
[*] Google May Push Sites to Use Encryption
[*] 26 Tips for Overcoming Bloggers Block
[*] The Year of the Social SMB
.... and the continuing online world May 14, 2014