Marketing Update : marketing hacks, marketing sins, marketing myths and more and more

The title of today's Marketing Update just about covers it all! Like the good, the bad and the ugly, we've got the myths, the hacks and the sins! The big cheese is a piece on Caitlyn (Bruce) Jenner that makes some pretty stiff statements. Are they true? You decide for yourself.

  • 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
  • Audience Research Needn’t Be Costly or Time Consuming
  • Forget campaigns: Build your marketing stack
  • How to Execute an SEO Content Marketing Plan
  • The Seven Deadly Sins of Digital Marketing
  • Making Personalized Email Marketing Easier
  • 3 rebranding lessons from Caitlyn (Bruce) Jenner
July 1, 2015

Marketing Update : List marketing, content, analytics, the new news media and more and more

Last time we went on about marketing sources and action but today we're zeroing in on content marketing and then working with analytics and looking at the real target of the marketing. Hang in there, it looks like it's going to be a busy summer!

  • Pitfalls and Profits of Using Rented Lists: The Devil is in the Details
  • Measuring The True Value Of Audience Engagement Across Digital Media
  • 3 Tips to Maximize the Synergy of Social Media and Content Marketing
  • How analytics provide a dose of logic to your marketing decisions
  • How to Approach Digital Marketing in 2015
  • How Millennials Consume the News
June 24, 2015

Web Design Update: Optimization, Website Logo Trends, SEO, Link Ideas, metrics and more!

Last edition of our Web Update carried some Mobilegeddon news and views, so we're not going to go back there this time. There are plenty of issues in the world of the web to more than fill this edition. Have fun and let us know if there's something we should share . . .

  • The Often Overlooked Side of the Digital Publishing World: Optimization
  • Need a New Website or Logo? Design Trends for 2015. (Infographic)
  • Are keywords relevant to SEO in 2015?
  • 5 Pieces Of Content: 25 Link Ideas
  • 3 components of smart metrics
April 29, 2015

Web Design Update: Mobilegeddon, Amorality, Uber, SEO, Web trends and more!

Well the Web jungle drums have been pounding and pounding on just about anyone who will listen with news of Mobilegeddon. The drop-dead date came and went but the world didn't end. Google is doing their best to keep a straight face, but there are a lot of whiners and moaners out there. Either fix it or stop moaning.

I did my own survey last night, and I'm continuing to check out various web sites and I'm finding some, like Adobe and Behance fail miserably, when others like Mashable actually do work. The sad news is when they work, they suck. Take a beautiful site, pump it through Google's blackmail grinder and the mobile version comes out sucking. LOL. April 23, 2015

Advertising Update : broadcast vs. print, Sensory Marketing, Facebook will screw you, reader attention, not clicks

The ad industry has been screwing their clients ever since the first online ad was served in 1995. The ad industry prostituted itself so badly they got the cost of ads to almost nothing or free. So to back peddal, they've had to devise all kinds of contorted ripps to make money while still sticking it to the publishers. All that is about to get worse as they bring in attention advertising.

  • Broadcasters appear to have won -- as newspapers see few gains in ad spending
  • Sensory Marketing Is the Next Frontier in Mobile Advertising
  • Why native advertising won't overtake traditional ads -- yet
  • Selling advertisers on reader attention, not clicks
  • How Facebook plans to control digital advertising
  • . . . and more!
April 2, 2015

Advertising Update : Brand-Protection, cookies, digital ads, ad strategy

We've screamed through the winter and spring is rolling by -- next thing you know it will be summer and back to school time! Your spring marketing sense needs to focus on the coming close of schools, graduation and summer vacations. Your clients should be ready to market strong!

  • Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
  • Will Facebook force advertisers to forget about tracking cookies?
  • A new pricing scheme will change how digital ads are sold
  • Programmatic buys 'make sense' for industry
  • Planning your next ad strategy
  • . . . and more!
March 26, 2015

Marketing Update : 2015 Strategy, Using images, Optimization, Marketer in PR

Here comes 2015 -- is your strategy in high gear? Here are some serious articles I've earmarked for this issue. Hopefully you're on your way into 2015 with some new energy. Get your PR hat on, and your Graphics tablet going and you'll do a great job!

  • Your guide to using images in your content marketing strategy
  • Publishers vs. LinkedIn: The Next Heavyweight Fight?
  • What exactly is 'dynamic creative optimization?'
  • Your Content: Lock It Up or Set It Free?
  • The new age of public relations
  • Every marketer is a publisher
  • ... and more
December 15, 2014

Marketing Update : Converting customers, covering bases, email, SEO and PR plans

Now turn your marketing powers toward the slow winter season, and hopefully, an exciting spring rebirth. First, however, take care of the lingering marketing activities and firm up your 2015 strategy!

  • Four Ways Service Companies Can Convert More Customers via Email
  • How many marketing bases can you realistically cover at 1 time?
  • 2 critical but often overlooked email marketing metrics
  • 4 reasons why you should combine SEO, PR strategies
  • PR insider: More fans than plans
  • ... and more
December 1, 2014

Web Design: Community Trolls, Net Neutrality, Content, Listserv, positioning and more!

This closes out our year of web design tips, resources, leads and references. It's been a huge year and 2015 promises to be even bigger in terms of change. Get ready for a lot of disappointments and changes that may not be to your liking!
[] How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)
[] Is Minimalist Web Design Poised to Rule the Online Future?
[] Community Trolls: Types, Motivations, and Solutions
[] The importance of app verticals for media companies
[] Transition Tips from Listserv to Online Community
[] How Consumers Feel About Sponsored Content
[] How to Write a Great Business Blog Post
[] What kind of blogger are you?
.... and the continuing online world November 25, 2014

Marketing Update : high traffic, authorship and the dark side of marketing

Okay, you've made it through another year of marketing, and the high-traffic marketing season is just about over. If you've missed your mark, there's no use on trying to regain lost action -- just get started on the next season!

  • How much of your marketing strategy do you dedicate to content amplification?
  • Content’s Growing Role In The Integrated Marketing Communications Plan
  • Three Good Reasons Why Google Authorship Still Matters
  • The Dark Side of Content Marketing [Infographic]
  • Lon Safko asks : Is Your Email List Dirty?
  • ... and more
November 24, 2014