Ad Blockers : Whitelisting ads, killing ads, advertising scorched earth, where will it end?

NO ADS | NO TRACKERS | NO MALWAREOnline social media update from DTG Magazine It's beginning to get crazy -- what the industry is doing to protect the golden egg. If they just used some tasteful advertising, it wouldn't be so bad. But they want to gouge you and prod you and corner you into clicking their buttons. One page I visited recently was so riddled with ads, the content couldn't load. It's ridiculous. At least some people are doing something about it

  • Whitelisting Ads Vs. Scorched Earth: What's The Best Approach?
  • As Apple and Google take aim at ads, publishers tremble
  • Killing the Advertising Parasite
June 20, 2017

Ad Blockers : Google changing their tune, who's blocking and who's not

NO ADS | NO TRACKERS | NO MALWAREOnline social media update from DTG Magazine We haven't had an ad-blocker update since December, and I thought it had pretty much blown over. But now we're finding the industry is pushing back, and even Google is getting in on the act.

  • Watch, pay or go away: Google to enable publishers to charge users with ad blockers
  • Study: Many adopt ad blockers to avoid ads, not bad user experiences
  • Google will block some website ads on Chrome browser
June 15, 2017

Marketing Update May: Print, Visual, Email, Digital Ads, avoiding Facebook and more

marketing for profit

As we move toward the buy seasions of back to school and the holidays, marketing strategy should change. Many now are saying let's get away from Facebook -- with the news that Facebook delivers only a fraction of the views you think they're getting, your money might be better spent elsewhere. But read the news, test the rules and keep on keeping up :

  • Display Advertising Statistics for Different Types of Digital Ads
  • Why Visual Communication Will Dominate Marketing tomorrow
  • 7 Tips to Running a Successful Email Marketing Campaign
  • Here’s Another Way Digital Could Complement Print
  • Why Publishers are Shifting Away From Facebook
  • 5 Easy Ways To Improve Your Website
May 16, 2017

Marketing Update : Hashtags, Video Content, mobile, performance measurement and more

marketing for profit

Marketing update for graphic designers An understanding of PR and marketing go hand-in-hand with graphic design, especially once you get into branding and product markings. In the connected world, with social media and consumer input on such a wide-spread scope, all the rules have to be considered with a grain of salt and a lot of testing! What's hot these days :

  • 4 things every event professional should know about social media measurement
  • Why publishers are rethinking their pursuit of huge numbers
  • How to Use Hashtags to Improve Your Social Media Marketing
  • How Visual Advertising Will Change Marketing In 2017
  • 4 Ways to Totally Nail Your Video Content Marketing
  • How Publishers Can Increase Their Mobile Advantage
May 2, 2017

Ad Blockers : Google search result ads, Netflix, Native Ads, FCC privacy rules and more

We're following the advertising industry with great interest. Of course you've followed our advertising and marketing updates for years, and we carefully tried to warn the online ad world of the evils of spam for nearly three decades. Alas, the unquenchable quest for money has corrupted the entire online advertising world to the point of criminal activities and now there is a growing backlash from the public. It's a huge travesty that this second generation of internet users actually does not know what a spam-free internet is like. We're following the anti-spam world of ad-blocking for you :

  • Ad Blocking Declined In Germany; Advertisers Are Concerned With Snapchat Video Averages
  • Here's one sign that ad blocking's meteoric growth could start to slow down
  • Goodbye social media, analytics and ad trackers with Firefox Focus for iOS
  • Why building relevant ads in a cookie-free world comes down to context
  • Adblock Plus wins its 6th court case, brought by Der Spiege
  • Netflix promotes ‘Black Mirror’ by targeting ad blockers
  • Adblock Plus Calls Meetup To Form An Independent Board
  • A Glimmer of Hope in the Ad Blocking Battle
  • Ad-Blockers: Let’s Call Them What They Are!
  • The Natives Are Restless
December 20, 2016

Ad Blockers : Google search result ads, Netflix, Native Ads, FCC privacy rules and more

Now that we've been on the path of ad blockers for a year, the topics of click bait and fake news seems to have overtaken the media. Ad blockers will always help you on click bait sites because they're always full of predator and stalker links in the ads served. As we approach the end of 2016, the ad blocking field is getting hotter and hotter! This edition covers just a few of the hottest of the hot December 12, 2016

Marketing Update : ad strategies, food trends, direct mail, making money and more

We talk about marketing, pr and advertising and while they are closely related, they each serve a distinctive function. Both pr and advertising come under the marketing banner -- and if your marketing strategy is on point, then the other two will follow. But as Leo Burnet once said, advertising without a marketing plan is empty space. Maybe that's true, but as the world becomes more complicated, marketing is getting more and more difficult. This week's update hopes to shed some light on your marketing strategy :

  • Unblock Those Ads With These Five Compelling Advertising Strategies
  • 8 Food Marketing Trends You Need to Know About Right Now
  • How to increase customers and business via direct mail
  • Tomorrow's trends in leading edge creativity today
  • How Does Pinterest Make Money?

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click August 22, 2016

Ad Blockers : ad poison, skip button, pernicious Facebook, Adblock, WSJ, reader blocking

Isn't it funny that our profession is built so heavily on advertising yet I've become such a staunch advocate against it. There's a point at which advertising has become divisive and sinister. The advertising industry in their unquenchable thirst for revenue has given the store away and are making too much money to ever become honorable again.
      Advertising is a form of communication between two entities. When one side of the conversation becomes deceptive and fallacious, then it's time to end the conversation and part company. The problem is, the industry has become so good at hiding their malicious intent, few web surfers are aware of the dangers. As graphic designers, we take pride in the visual storytelling and persuasion on behalf of our clients -- but graphic design has very, very little to do with advertising on the web. Join me in the fight against malicious advertising ... hooray for ad blockers! August 16, 2016

Advertising Update : Native ads, Programatic ads, mobile woes, SERPS and more

The school start season is behind us, and soon we'll be rushing into the holiday buy season and most market / advertising plans are about to burst into full steam -- if they haven't already. Ad blockers have taught the rude ad hucksters a few lessons, so now everyone's talking native ads. Funny how things cycle around -- we're advocated native advertising from the very beginning! If it wasn't so miserable, it would be funny. Enjoy this week's advertising / marketing update . . .

  • Stand Out by Blending In: Making Native Advertising Work on Mobile
  • Small agencies have yet to embrace programmatic advertising
  • Top 4 Tips For Combining Native and Programmatic
  • All Hail the Rise of Native Advertising
  • Paid Advertising Dominates Local SERPs
August 15, 2016

Marketing Update : Prince's death, Coachella, strategy, franchisees, Surveys and more

We haven't had a Marketing Update since the first of the year, and it's about high time since marketers are beginning to dig out from winter. Keeping in the know of marketing is a vital need for graphic designers -- if you know where it's going, you can design for it! Follow long . . .

  • Four Years After #Linsanity, Hornets PG Jeremy Lin Quietly Thriving On Social Media
  • Social media responses to Prince's death spark debate in local marketing community
  • Marketing at Coachella: How brands stake claims amid the bands
  • 3 Key Elements Your Content Needs to Break Out From the Crowd
  • Effective marketing communications strategy is crucial
  • Smart Marketing Strategies That Attract Franchisees
  • Do We Need Formal Surveys Anymore?
  • The Hard Truth About Social Media
May 3, 2016