There's a growing push-back for digital advertising ... while all the traditional forms are fully supported. You can do all kinds of futuristic marketing in print without ruffling a single feather. But if you send an advertising email, you're going to the spamcops! Let's see where we are . . . November 11, 2015
Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .
- Video viewability is key to engagement, revenue opportunities
- Ad Injection: Yet Another Challenge for Online Advertising
- Is Facebook Becoming the Apple of Digital Ad Sales?
- Mobile Advertising Has A Measurement Problem
- Mobile To Dominate Digital Ad Spend In 2016
Summer is around the corner ... soon you'll have those opportunities to hook into your readers social streams with your agenda. What? You don't have an agenda? You don't have your strategy yet? Well, you'd better get moving! Read these leads we've gleaned from the recent social media press and you'll be much better informed:
- Creating the perfect social media strategy for your company
- Infographic: Why you should be marketing with social media
- 8 Social Media Mistakes That Are Killing Your Brand
- Digital News Readership Continues to Gain New Ground
- How To Use Social Media To Boost Your SEO Campaign
- How Nonprofits Can Create Real-Time Marketing
- People are the New Social Channel
Social media is hotter than ever! With news of streaming video from Twitter and Facebook, along with some disturbances with Linkedin, every graphic designer needs to stay on top of the social media game. Here are some interesting stories we bookmarked recently -- good enough to pass along to you:
- Should digital magazine covers be designed different from print?
- Balancing art and science to track campaign performance
- 8 indispensable tools every content writer needs
- Why I Won't Accept Your Linkedin Invitation
- Top 5 Advantages Of Email Marketing
- Managing your online reputation
Advertising Update : broadcast vs. print, Sensory Marketing, Facebook will screw you, reader attention, not clicks
The ad industry has been screwing their clients ever since the first online ad was served in 1995. The ad industry prostituted itself so badly they got the cost of ads to almost nothing or free. So to back peddal, they've had to devise all kinds of contorted ripps to make money while still sticking it to the publishers. All that is about to get worse as they bring in attention advertising.
- Broadcasters appear to have won -- as newspapers see few gains in ad spending
- Sensory Marketing Is the Next Frontier in Mobile Advertising
- Why native advertising won't overtake traditional ads -- yet
- Selling advertisers on reader attention, not clicks
- How Facebook plans to control digital advertising
- . . . and more!
We've screamed through the winter and spring is rolling by -- next thing you know it will be summer and back to school time! Your spring marketing sense needs to focus on the coming close of schools, graduation and summer vacations. Your clients should be ready to market strong!
- Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
- Will Facebook force advertisers to forget about tracking cookies?
- A new pricing scheme will change how digital ads are sold
- Programmatic buys 'make sense' for industry
- Planning your next ad strategy
- . . . and more!
April, May, Mother's Day, and the spring launch into Summer will offer an array of marketing opportunities. Tie in with any number of motifs from family to vacation and travel. But first, get your online social networking act together :
- How the latest moves by Twitter and Facebook help you market your organization
- 4 reasons to use direct mail marketing instead of email marketing
- The 8 golden rules of writing great press releases
- The rapid rise of video in content marketing
- 6 things great PR campaigns have in common
- 5 priorities for email marketing in 2015
- . . . and more
As we noted last week, the spring ramp-up is upon us and if you're not already launching your summer campaigns, you'd better get hopping. Watching gas and fuel prices, we can probably expect a huge increast in travel this year, so keep an eye on the opportunities of hooking into the travel trends!
- Experience Marketing: How to Build a Customer-Centric Marketing Machine
- How Internet Marketing Will Affect Various Industries in 2015
- 15 Ways to Increase the Click-Through Rate on Your Tweets
- Why you must consider mobile in your email marketing
- Communication — the next big evolution in marketing
- 5 pitching sins PR pros should purge
- . . . and more
Here we go ... another year, another opportunity to strike bigger numbers. This time of year means even more online social activity -- the holidays are over and it's really cold for the northern hemisphere. Look at the numbers for Pinterest, Facebook, LinkedIN and even Google+ and you'll see record-breaking traffic stats. So during this lull ... get ramped up for spring!
- 5 Ways to Use Pictures to Tell Visual Stories With Social Media
- The Complete Social Media Spring Cleaning Checklist
- Is It Possible to Measure Social Media ROI?
- The Social Life of the App-Addicted Teen
- Twitter embraces its data and buys Gnip
- 3 tips for using Facebook hashtags
- ... and the continuing world of social media and networking
Here comes 2015 -- is your strategy in high gear? Here are some serious articles I've earmarked for this issue. Hopefully you're on your way into 2015 with some new energy. Get your PR hat on, and your Graphics tablet going and you'll do a great job!
- Your guide to using images in your content marketing strategy
- Publishers vs. LinkedIn: The Next Heavyweight Fight?
- What exactly is 'dynamic creative optimization?'
- Your Content: Lock It Up or Set It Free?
- The new age of public relations
- Every marketer is a publisher
- ... and more
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