Social Media Update : Celebrity Posts, Facebook Likes, Twitter Tactics, media failures and more

When you talk about media, of course you could be talking about TV, radio, newspapers or other traditional forms of mass communications -- but today, more and more of these conversations are built around social media. There's never been a media channel more widely available nor seductive than social media -- and this is the media we're focusing on in these Media Updates. Enjoy and get ready for September! Here are our topics this week:

  • Authorities To Crack Down On Paid Celebrity Social Media Posts
  • 6 Infallible Reasons to Take Your Business to Social Media
  • Are Facebook Likes Still Valuable in Social Media Marketing?
  • 5 Research-Backed Tactics to Get More Twitter Followers
  • Is Your Strategy Killing Your Multi-Media Efforts?
August 18, 2016

Social Media Update : Fast Food, Medical Media, target children, the wild, wild west and more

The summer is almost over, and most areas have already begun concentrating on back to school, and maybe even the holidays! But social media like LinkedIN, Facebook, Tumblr and others are hooked on the U.S. Elections with a cesspool of vile interactions. We'll be fortunate when all that is over, so that's why I am avoiding it. I figure you're seeing enough of that garbage, the Design Center doesn't have to add more . . . please have a great time this week:

  • Yes, There Is a Place for Social Media Marketing in Your Medical Practice
  • Fast food companies use social networking sites to target children
  • Yes, Serious Academics Should Absolutely Use Social Media
  • How to Monitor Social Media in 20 Minutes Per Day
  • Social media's 'wild west'
August 11, 2016

Adobe Spark: Creating Effective Video for your Cause or Crowdfunding Campaign

Adobe has teamed up with expert voices from and the Future of Storytelling (FOST) on why you need video in your crowdfunding campaign or petition. Studies have shown adding video to your petition, cause, or crowdfunding campaign can increase its effectiveness by over 6x, and it’s never been easier to create! Adobe Spark offers the easiest way to create an animated video for your cause or campaign with it’s free web-based and iOS app Spark Video . . . . May 20, 2016

Welcome to Adobe Spark! A new way to generate social media content

Over the years Adobe has gotten bigger and bigger, but with very few really innovative new things -- there's a limit to the number of features you can add to a program and still have it a viable tool. SPARK is something I think the real world is ready for -- and it's probably the best thing Adobe has done in close to a decade . . . check this out NOT, while it's free. You know, they'll be back later for money! May 20, 2016

Spark Spotlight: How a Bike Shop Spurred a Pedal Revolution

As this video depicts, this possibly could be the BEST thing to come out of Adobe in a decade -- and for now they're FREE . . . the SPARK suite is awesome ! ... let me know what you think -- and if you create a SPARK project, be sure and link it to ME for a free professional graphic design critique! #video #videostory #designvideo #designtools #adobe #adobespark #socialmedia #facebook #pinterest #storytelling #60-Seconds #marketing May 19, 2016

Advertising Update : 2015 trends vs 2016 trends, myths, Super Bowl, GIFs and viewability

So, this is the issue where we look at the advertising trends predictions. I guess you may have already seen my 60-Seconds on Logo Design Trends, so you know how I feel about predicting trends. So let's see what the industry is up to now, and what you should be aware of if you're involved in any form of advertising

  • Are Digital Media Budgets Meeting Industry Viewability Standards?
  • Why Ad Tech Is the Worst Thing That Ever Happened to Advertising
  • Marketers Predict Hottest Trends in Super Bowl 2016 Advertising
  • 13 Media and Advertising ‘Trends’ in 2015 That Never Happened
  • 10 Behavioral Trends Guiding Advertising In 2016
  • RIP millennials: Marketing will be 'age agnostic'
  • Are GIFs the future of advertising
  • Digital media trends for 2016
January 20, 2016

Advertising Update : Brand Advertising, Ad Blockers, McWhopper, McDonald's craziness

There's a growing push-back for digital advertising ... while all the traditional forms are fully supported. You can do all kinds of futuristic marketing in print without ruffling a single feather. But if you send an advertising email, you're going to the spamcops! Let's see where we are . . . November 11, 2015

Advertising Update : Mobile, Video, Ad Injection, Yahoo, Facebook, Google and ad madness!

Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .

  • Video viewability is key to engagement, revenue opportunities
  • Ad Injection: Yet Another Challenge for Online Advertising
  • Is Facebook Becoming the Apple of Digital Ad Sales?
  • Mobile Advertising Has A Measurement Problem
  • Mobile To Dominate Digital Ad Spend In 2016
October 27, 2015

Social Media Update : infographics, strategy, readership, SEO and Social Media Mistakes

Summer is around the corner ... soon you'll have those opportunities to hook into your readers social streams with your agenda. What? You don't have an agenda? You don't have your strategy yet? Well, you'd better get moving! Read these leads we've gleaned from the recent social media press and you'll be much better informed:

  • Creating the perfect social media strategy for your company
  • Infographic: Why you should be marketing with social media
  • 8 Social Media Mistakes That Are Killing Your Brand
  • Digital News Readership Continues to Gain New Ground
  • How To Use Social Media To Boost Your SEO Campaign
  • How Nonprofits Can Create Real-Time Marketing
  • People are the New Social Channel
... and more! May 12, 2015

Social Media Update : The wires and wireless are buzzing with the next big thing

Social media is hotter than ever! With news of streaming video from Twitter and Facebook, along with some disturbances with Linkedin, every graphic designer needs to stay on top of the social media game. Here are some interesting stories we bookmarked recently -- good enough to pass along to you:

  • Should digital magazine covers be designed different from print?
  • Balancing art and science to track campaign performance
  • 8 indispensable tools every content writer needs
  • Why I Won't Accept Your Linkedin Invitation
  • Top 5 Advantages Of Email Marketing
  • Managing your online reputation
... and more! April 27, 2015