Did you remember Mothers' day in your media plans? Never pass up the opportunity to market and spread the PR of your clients. Spring is a fun and lucritive season as people come out of the winter doldrums and begin shopping again. Be on your toes ... May 13, 2015
Rolling into the summer vacation season, a lot of markets will be picking up that special book, magazine or whitepaper to take along on the trip. You're clients will be wanting to put their best foot forwared. We found these to be excellent reads, and even included some design to go along . . .
- What is a magazine? Media reporters often see the web as the answer
- The case for, and against, integrated print-digital newsrooms
- The Brutally Honest Truth about Ghostwriting
- 5 Truths of Audience Monetization
- Common print design mistakes
Mainstream news and online sharing stimulates conversations for some of the most ‘talked about’ research articles this year. Alternative metrics provider Altmetric LLP has looked at the top 100 academic papers receiving the most online attention in 2014 – and the conversations happening around them. December 16, 2014
As you get ready for 2015, some things you may want focus on is developing your publishing strategy to run with the winners! We've come a long way and publishing today takes some careful construction and on-time delivery. C'mon and follow along as we follow publishing channels
 The 10% digital-to-print rule: what success with digital magazines looks like
 Google Loves Print: Guidelines Tell Us So
 The future of digital publishing: Going back to hieroglyphics
 Print gets their attention; digital brings it to life
 From BBC to BuzzFeed: Lessons in mobile publishing
 The 100-to-1 rule: Creating the best headlines
-- and more ... November 25, 2014
Another year, and another realm of possibilities for publishing -- and it's not going away -- no, social networking has not taken over. Times are chaning, but some things stay the same! Stay tuned with DT&G's Publishing Updates:
 Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog
 Why so many digital publishers are flocking back to print
 Is paper and print still important? We asked the experts
 The Social Media Frequency Guide: How Often To Post
 Digital advertising's bot distraction
 Are Digital Magazines Dead?
-- and more ... November 14, 2014
David Pilcher sums it up beautifully, there's just nothing quite like a glossy magazine cover! Standing at the magazine rack/stand in your favorite grocery or pharmacy, you see a broad spectrum of selections in print. They're all beautiful, but they're all practical. Printed brochures, cards, booklets and other marketing materials give you something to hold and touch. But there's more in this edition of DTG Publishing Update:
[+] Research proves media brands must supplement — not supplant — print
[+] As newspaper revenues decline, print media stocks rise
[+] Why You Should Still Try To Get Print Media Coverage
[+] The enduring pull of the glossy magazine cover
[+] 5 facts about the news business today
[+] Papering over e-books
[+] Choose Print: Touch
-- and more ... June 11, 2014
Just watch as we move into the summer with travel, leisure, vacations ... what do you see? People reading. What are they reading? Print and print media. Why? because it's more comfortable, and it travels well. But there's more in this edition of DTG Publishing Update:
[+] Publisher's Paradox: The Irony of Print in a Digital World
[+] Wolff: Putting journalism cart before advertising horse
[+] The 3 keys to a multi-media transformation storyline
[+] Rem Rieder: Is journalism entering a golden age?
[+] Water-Based Printing Could Eliminate Paper Waste
[+] Time to dismantle the newspaper factory culture
[+] Making a first impression with words
-- and more ... May 29, 2014
With all the news of security breaches, hacking, loss of privacy, and global spying we may be seeing the shift back to printed publications. Here are several good articles and resources for anyone involved in the print industry:
[+] The No. 1 reason for optimism about the future of newspapers? Our audiences
[+] Printing Profits Still Struggling, but Rebound from Q4-2012
[+] Why you should engage with other print providers online
[+] How publishers can prepare for new advertising sales model
[+] 20 Traits of Successful Nonprofit Publishers
[+] How tablets have changed publishing
[+] Can 30-second ads save newspapers?
[+] Could newspapers outlive the Web?
and more ... May 22, 2014
We haven't had a publishing update in some time. Most have been moved into our marketing, web, or media updates. Publishing is not dead, and even though most people these days think publishing means Facebook or Twitter or Tumblr -- but seriously, there's more to it than that . . .
* Media study reveals preferred methods of delivery for different messages
* Ready to bust some print and paper myths?
* Is digital really greener than paper?
* The Power of Paper -- literally
* Make your content matter
-- and more ... March 3, 2014
As we move into June publishing has mixed news from the death knoll to new profits and opportunities -- keeping print relevant, serif vs sans, comeback for magazines and more . . . here's the latest publishing update:
* Why printers must ask themselves, 'Is my business irreplaceable?'
* Smarter direct mail: Advances in print that can boost ROI
* How print stays relevant in a digital world
* Survey: Dramatic Q1 plunge in print profits
* The final battle between serif and sans
* Web sparks print comeback for magazines
* Print delivers your message
* Paper is eco-friendly
and more ... June 3, 2013
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