Newsletters: Design for Hard Times

Newsletter designer … let design and layout save you from the slump! You may have forgotten — during economic down-turns, the newsletter is one of the best vehicles for pumping up identity and loyalty in both commercial business and organizations. Here, we look at enhancing the design of a nonprofit newsletter for real impact and results — first in a series Designing your newsletter

let design and layout save you from the slump!

This begins a series on better layouts, better design, and better strategy in these hard times for graphic designers. But this is not just for graphic design professionals — this series will be aimed at anyone who needs to provide compelling information to a target reader or customer base. That could include the self-employed business person in just about any field — the over-worked employee of a company who is now responsible for collateral materials.

Graphic design professionals depend on their clients business to provide the income you need to survive. But in many sectors, the business doesn’t have the financial resources to hire a graphic design professional — those are the ones hit most by the current down-turn in the economy.

So let’s talk.

Continue reading: Newsletters: Graphic Design for Hard Times